{"id":10069,"date":"2023-02-10T12:26:52","date_gmt":"2023-02-10T11:26:52","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=10069"},"modified":"2024-05-13T14:57:45","modified_gmt":"2024-05-13T12:57:45","slug":"joint-venture-a-strategie-joint-venture","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/joint-venture-a-strategie-joint-venture\/","title":{"rendered":"Joint venture a strat\u00e9gie Joint venture"},"content":{"rendered":"<p>Podnik so zahrani\u010dnou majetkovou \u00fa\u010das\u0165ou alebo tzv. Joint venture je charakterizovan\u00fd ako spolo\u010denstvo medzi zahrani\u010dn\u00fdm partnerom a miestnym partnerom v krajine s\u00eddla podniku. Joint venture predstavuje dlhodobo kapit\u00e1lovo zd\u00f4vodnen\u00fa a zmluvne ur\u010den\u00fa spolupr\u00e1cu medzi podnikmi z r\u00f4znych kraj\u00edn. Joint venture je jednou z foriem <a href=\"https:\/\/www.euroekonom.sk\/formy-vstupu-na-zahranicny-trh\/\">vstupu podniku na zahrani\u010dn\u00fd trh<\/a>.<\/p>\n<h2>D\u00f4vody vzniku Joint venture<\/h2>\n<ul>\n<li>modern\u00e9 technol\u00f3gie zr\u00fdch\u013euj\u00fa pohyb inform\u00e1ci\u00ed vn\u00fatri organiz\u00e1cie, umo\u017e\u0148uj\u00fa zdie\u013ea\u0165 inform\u00e1cie a znalosti na dia\u013eku, tento technologick\u00fd pokrok mus\u00ed by\u0165 z\u00e1rove\u0148 podporen\u00fd person\u00e1lnou strat\u00e9giou \u2013&gt; \u013eudia musia by\u0165 schopn\u00ed interpretova\u0165 \u00fadaje a prij\u00edma\u0165 spr\u00e1vne rozhodnutia v diferencovanom prostred\u00ed<\/li>\n<li>strat\u00e9gia mus\u00ed by\u0165 formulovan\u00e1 a z\u00e1rove\u0148 komunikovan\u00e1 vo\u010di zahrani\u010dn\u00fdm dc\u00e9rskym spolo\u010dnostiam a vn\u00fatri MNC \/ TNC koordinovan\u00e1<\/li>\n<li>v\u00fdber person\u00e1lnej strat\u00e9gie MNC \/ TNC reflektuje vlastn\u00e9 preferencie firmy, ako aj extern\u00e9 prostredie<\/li>\n<li>person\u00e1lne aktivity a praktiky, ktor\u00e1 sa pou\u017e\u00edvaj\u00fa v dom\u00e1com prostred\u00ed, je potrebn\u00e9 v hostite\u013eskej krajine ur\u010dit\u00fdm sp\u00f4sobom modifikova\u0165<\/li>\n<li>pri v\u00fdbere je nevyhnutn\u00e9 ma\u0165 na zreteli v\u00fdhodu synergick\u00e9ho efektu, ktor\u00fd spolupr\u00e1ca v multikult\u00farnom prostred\u00ed pon\u00faka<\/li>\n<li>je potrebn\u00e9 zv\u00e1\u017ei\u0165 ko\u013eko \u010d\u0155t dc\u00e9rska firma preberie od materskej a ak\u00e9 \u0161irok\u00e9 pole p\u00f4sobnosti matka dc\u00e9re ponech\u00e1<\/li>\n<\/ul>\n<h2>Strat\u00e9gie Joint venture<\/h2>\n<p>Rozli\u0161ujeme \u0161tyri typy strat\u00e9gi\u00ed:<\/p>\n<ol>\n<li>etnocentrick\u00e1 strat\u00e9gia<\/li>\n<li>polycentrick\u00e1 strat\u00e9gia<\/li>\n<li>geocentrick\u00e1 strat\u00e9gia<\/li>\n<li>synergick\u00e1 strat\u00e9gia<\/li>\n<\/ol>\n<h3>Etnocentrick\u00e1 strat\u00e9gia<\/h3>\n<ul>\n<li>matersk\u00e1 spolo\u010dnos\u0165 implementuje do svojich dc\u00e9rskych spolo\u010dnost\u00ed person\u00e1lne postupy, vzory rozhodovania a jednania, ktor\u00e9 s\u00fa \u00faspe\u0161n\u00e9 v n\u00e1rodnom kontexte materskej spolo\u010dnosti, a to prostredn\u00edctvom obsadzovania k\u013e\u00fa\u010dov\u00fdch poz\u00edci\u00ed v zahrani\u010dnej dc\u00e9rskej spolo\u010dnosti mana\u017e\u00e9rmi z centr\u00e1ly \u2013 t\u00edto organiza\u010dn\u00fa kult\u00faru prenes\u00fa<\/li>\n<li>tento postup m\u00f4\u017ee by\u0165 vn\u00edman\u00fd dom\u00e1cim mana\u017ementom ako \u201ekult\u00farna koloniz\u00e1cia\u201c a pri ve\u013ekej nekompatibilite s hostite\u013eskou kult\u00farou m\u00f4\u017ee by\u0165 zdrojom konfliktov<\/li>\n<\/ul>\n<h3>Polycentrick\u00e1 strat\u00e9gia<\/h3>\n<ul>\n<li>matersk\u00e1 spolo\u010dnos\u0165 sa v organiza\u010dnej kult\u00fare bez obmedzen\u00ed prisp\u00f4sobuje n\u00e1rodnej kult\u00fare hostite\u013eskej krajiny<\/li>\n<li>poz\u00edcie v dc\u00e9rskej spolo\u010dnosti s\u00fa obsadzovan\u00e9 v\u00fdhradne miestnym mana\u017ementom, ktor\u00e9mu je ponechan\u00e1 vysok\u00e1 miera auton\u00f3mie<\/li>\n<li>negat\u00edvom je, \u017ee podnik ako celok nevyu\u017e\u00edva pri medzin\u00e1rodn\u00fdch aktivit\u00e1ch synergick\u00fd potenci\u00e1l, ktor\u00fd zost\u00e1va izolovan\u00fd v jednotliv\u00fdch dc\u00e9rskych spolo\u010dnostiach a miestnych kult\u00farach<\/li>\n<\/ul>\n<h3>Geocentrick\u00e1 strat\u00e9gia<\/h3>\n<ul>\n<li>podstatou je vytv\u00e1ranie jednotnej koncepcie riadenia a organiza\u010dnej kult\u00fary nez\u00e1vislej na n\u00e1rodnej kult\u00fare, z ktorej vzi\u0161la matersk\u00e1 spolo\u010dnos\u0165 aj zahrani\u010dn\u00e9 dc\u00e9rske spolo\u010dnosti<\/li>\n<li>organiza\u010dn\u00e1 kult\u00fara je v tomto pr\u00edpade ve\u013emi siln\u00e1 a z\u00e1rove\u0148 homog\u00e9nna vo v\u0161etk\u00fdch organiza\u010dn\u00fdch jednotk\u00e1ch<\/li>\n<li>mana\u017e\u00e9ri s\u00fa v t\u00fdchto firm\u00e1ch vychov\u00e1van\u00ed na b\u00e1ze glob\u00e1lnych sk\u00fasenost\u00ed a je pre nich typick\u00e1 medzin\u00e1rodn\u00e1 kari\u00e9ra<\/li>\n<li>jednotn\u00e1 spolo\u010dn\u00e1 koncepcia podnikovej kult\u00fary v\u0161ak nemus\u00ed by\u0165 kompatibiln\u00e1 s kult\u00farami hostite\u013esk\u00fdch kraj\u00edn a m\u00f4\u017eu vznika\u0165 konflikty<\/li>\n<\/ul>\n<h3>Synergick\u00e1 strat\u00e9gia<\/h3>\n<ul>\n<li>usiluje sa o spojenie podstatn\u00fdch prvkov kult\u00fary materskej spolo\u010dnosti a hostite\u013esk\u00fdch kult\u00far v zahrani\u010d\u00ed, o spojenie v\u00fdhod globaliz\u00e1cie a lokaliz\u00e1cie<\/li>\n<li>matersk\u00e1 spolo\u010dnos\u0165 pren\u00e1\u0161a do zahrani\u010dn\u00fdch dc\u00e9rskych spolo\u010dnost\u00ed zvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00fa orient\u00e1ciu, vzory rozhodovania a spr\u00e1vania, ktor\u00e9 tvoria tzv. kult\u00farne jadro, ktor\u00e9ho sa nechce vzda\u0165 \u2013&gt; dc\u00e9rske spolo\u010dnosti v zahrani\u010d\u00ed tak maj\u00fa zna\u010dne vo\u013en\u00fd priestor pre implement\u00e1ciu miestnych kult\u00farne \u0161pecifick\u00fdch prvkov<\/li>\n<li>ide tu o sp\u00f4sob ako n\u00e1js\u0165 optim\u00e1lnu rovnov\u00e1hu medzi nez\u00e1vislos\u0165ou na miestnej kult\u00fare a mierou re\u0161pektovania \u0161pecifick\u00fdch vzorov riadenia<\/li>\n<\/ul>\n<p>Viac sa o podniku so zahrani\u010dnou majetkovou \u00fa\u010das\u0165ou &#8211; Joint venture do\u010d\u00edtate na str\u00e1nke <a href=\"https:\/\/www.euroekonom.sk\/ekonomia\/podnik-a-podnikanie\/statny-podnik-zdruzenie-joint-venture\/\">\u0160t\u00e1tny podnik, zdru\u017eenie, joint venture<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podnik so zahrani\u010dnou majetkovou \u00fa\u010das\u0165ou alebo tzv. Joint venture je charakterizovan\u00fd ako spolo\u010denstvo medzi zahrani\u010dn\u00fdm partnerom a miestnym partnerom v krajine s\u00eddla podniku. Joint venture &hellip; <\/p>\n","protected":false},"author":17,"featured_media":24950,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551,52],"tags":[172,159],"class_list":["post-10069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikam","category-podnikanie","tag-joint-venture","tag-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Joint venture a strat\u00e9gie Joint venture<\/title>\n<meta name=\"description\" content=\"D\u00f4vody vzniku Joint venture. 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