{"id":10293,"date":"2023-02-20T02:22:18","date_gmt":"2023-02-20T01:22:18","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=10293"},"modified":"2024-05-13T14:57:44","modified_gmt":"2024-05-13T12:57:44","slug":"strategia-a-strategicke-riadenie","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/","title":{"rendered":"Strat\u00e9gia a strategick\u00e9 riadenie"},"content":{"rendered":"<h2>Vymedzenie pojmu strat\u00e9gia<\/h2>\n<p>Slovo strat\u00e9gia bolo odvoden\u00e9 od gr\u00e9ckeho slova <strong><em>strategos<\/em><\/strong> (gener\u00e1l) a v \u0161ir\u0161om kontexte p\u00f4vodne ozna\u010dovalo umenie a vedu, ako riadi\u0165 vojensk\u00e9 oper\u00e1cie a veli\u0165 vojsk\u00e1m. Pojem strat\u00e9gia postupne prenikol z vojenstva aj do sveta podnikania a stal sa jeho neoddelite\u013enou s\u00fa\u010das\u0165ou. Niektor\u00e9 slovn\u00edky ju definuj\u00fa ako vedu o pl\u00e1novan\u00ed a veden\u00ed vojensk\u00fdch oper\u00e1ci\u00ed.<\/p>\n<ul>\n<li><strong>stratos <\/strong>\u2013 arm\u00e1da<\/li>\n<li><strong>agos<\/strong> \u2013 vedenie<\/li>\n<li><strong>strategos<\/strong> \u2013 gener\u00e1l<\/li>\n<li><strong>stratagem <\/strong>\u2013 ne\u010dakan\u00fd zvrat, prekvapuj\u00face rozuzlenie, ale aj \u00faskok, pascu&#8230;<\/li>\n<\/ul>\n<p>Strat\u00e9gia predstavuje vedom\u00e9 ur\u010denie z\u00e1kladn\u00fdch dlhodob\u00fdch cie\u013eov podniku, stanovenie postupu realiz\u00e1cie \u010dinnost\u00ed, ktor\u00e9 umo\u017enia \u010do najr\u00fdchlej\u0161ie splni\u0165 ciele a rozmiestnenie zdrojov potrebn\u00fdch na splnenie cie\u013eov. Strat\u00e9gia je koncepcia celkov\u00e9ho spr\u00e1vania podniku, dlhodob\u00fd program \u010dinnosti podniku, vr\u00e1tane alok\u00e1cie zdrojov potrebn\u00fdch na dosiahnutie ur\u010den\u00fdch z\u00e1merov. Strat\u00e9gia rie\u0161i najz\u00e1va\u017enej\u0161ie, z\u00e1sadn\u00e9 a rozhoduj\u00face probl\u00e9my, ktor\u00e9 sa t\u00fdkaj\u00fa prosperity a existencie podniku. Strategick\u00e9 rozhodnutia maj\u00fa zvy\u010dajne v\u0161eobecn\u00fd a dlhodob\u00fd charakter.<\/p>\n<h3>Strat\u00e9gia<\/h3>\n<p><strong>Strat\u00e9gia<\/strong> rie\u0161i najz\u00e1va\u017enej\u0161ie, z\u00e1sadn\u00e9 a rozhoduj\u00face probl\u00e9my, ktor\u00e9 sa t\u00fdkaj\u00fa prosperity a existencie podniku. Strategick\u00e9 rozhodnutia maj\u00fa zvy\u010dajne v\u0161eobecn\u00fd a dlhodob\u00fd charakter. Znamen\u00e1:<\/p>\n<ul>\n<li>vo vojenstve: \u00faspe\u0161ne vyhra\u0165 boj<\/li>\n<li>v hospod\u00e1rstve: to ist\u00e9 \u2013 polo\u017ei\u0165 s\u00fapera na lopatky &#8211; je pr\u00edpravou pred za\u010dat\u00edm boja: miesto, \u010das, prostriedky, man\u00e9vre<\/li>\n<\/ul>\n<h3>Taktika<\/h3>\n<p><strong>Taktika <\/strong>odpoved\u00e1 na ot\u00e1zku ak\u00fd postup m\u00e1 by\u0165 zvolen\u00fd, taktick\u00e9 rozhodnutia rie\u0161ia menej z\u00e1va\u017en\u00e9, kr\u00e1tkodobej\u0161ie a konkr\u00e9tne probl\u00e9my. Pojmy S a T sa \u010dasto prel\u00ednaj\u00fa. kombin\u00e1cia prostriedkov po\u010das boja.<\/p>\n<h2>Strategick\u00fd mana\u017ement<\/h2>\n<p>Strategick\u00fd mana\u017ement predstavuje aktivity, zah\u0155\u0148aj\u00face v\u00fdskum trhov\u00fdch podmienok, potrieb a prian\u00ed z\u00e1kazn\u00edkov, identifik\u00e1ciu siln\u00fdch a slab\u00fdch str\u00e1nok, \u0161pecifik\u00e1ciu soci\u00e1lnych, politick\u00fdch a legislat\u00edvnych podmienok a ur\u010denie disponibility zdrojov, ktor\u00e9 m\u00f4\u017eu vytv\u00e1ra\u0165 pr\u00edle\u017eitosti alebo hrozby, pri\u010dom ich zmyslom je z\u00edskanie inform\u00e1ci\u00ed nevyhnutn\u00fdch pre formovanie dlhodob\u00fdch z\u00e1merov (cie\u013eov) fungovania podniku. Viac sa o strategickom mana\u017emente do\u010d\u00edtate v sekcii <a href=\"https:\/\/www.euroekonom.sk\/manazment\/strategicky-manazment\/\">Strategick\u00fd mana\u017ement<\/a>.<br \/>\n<strong>Johnson a K. Scholes <\/strong>uv\u00e1dzaj\u00fa tak\u00fato defin\u00edciu strat\u00e9gie:<\/p>\n<ul>\n<li><strong>strat\u00e9gia ako prirodzen\u00fd v\u00fdber<\/strong> \u2013 podniky s\u00fa vystaven\u00e9 mohutn\u00e9mu tlaku prostredia, musia sa prisp\u00f4sobova\u0165 vonkaj\u0161\u00edm zmen\u00e1m.<\/li>\n<li><strong>strat\u00e9gia ako pl\u00e1n<\/strong> \u2013 strat\u00e9gia vznik\u00e1 prostredn\u00edctvom systematick\u00fdch foriem pl\u00e1novania,<\/li>\n<li><strong>strat\u00e9gia ako postupnos\u0165 \u010diastkov\u00fdch krokov<\/strong> \u2013 je adapt\u00edvny pr\u00edstup, ktor\u00fd je riaden\u00fd d\u00f4slednej\u0161ie ako prirodzen\u00fd v\u00fdber,<\/li>\n<li><strong>strat\u00e9gia ako kult\u00fara<\/strong> \u2013 pr\u00edstup zalo\u017een\u00fd na sk\u00fasenostiach, predpokladoch, domnienkach vedenia podniku,<\/li>\n<li><strong>strat\u00e9gia ako politika<\/strong> \u2013 mana\u017e\u00e9ri, jednotlivci, mal\u00e9 skupiny vyjedn\u00e1vaj\u00fa o svojich z\u00e1ujmoch,<\/li>\n<li><strong>strat\u00e9gia ako v\u00edzia<\/strong> \u2013 jednotlivec\/skupina disponuje v\u00edziou kam sa m\u00f4\u017ee a mal by podnik dosta\u0165.<\/li>\n<\/ul>\n<h2>Tradi\u010dn\u00fd pr\u00edstup a tradicionalisti<\/h2>\n<ol>\n<li><strong> Chandler<\/strong> \u2013 ur\u010denie z\u00e1kladn\u00fdch dlhodob\u00fdch cie\u013eov podniku, sp\u00f4soby ich dosiahnutia a alok\u00e1cia zdrojov nevyhnutn\u00fdch na uskuto\u010dnenie t\u00fdchto cie\u013eov.<\/li>\n<li><strong> B. Quinn<\/strong> \u2013 model alebo pl\u00e1n, ktor\u00fd integruje hlavn\u00e9 ciele podniku, politiky a aktivity do s\u00fadr\u017en\u00e9ho celku.<\/li>\n<li><strong> F. Glueck<\/strong> \u2013 jednotn\u00fd, s\u00fahrnn\u00fd a integrovan\u00fd pl\u00e1n, ktor\u00fd je navrhnut\u00fd, aby zabezpe\u010dil dosiahnutie z\u00e1kladn\u00fdch cie\u013eov podniku.<\/li>\n<li><strong> Mintzberg<\/strong> \u2013 \u0161abl\u00f3na (vzorec, model) v z\u00e1plave (pr\u00fade) rozhodnut\u00ed alebo \u010dinov. \u0160abl\u00f3na je produkt ak\u00fdchko\u013evek \u00famyseln\u00fdch (pl\u00e1novan\u00fdch) a ak\u00fdchko\u013evek spont\u00e1nnych (nepl\u00e1novan\u00fdch) strat\u00e9gi\u00ed.<\/li>\n<\/ol>\n<h2>Netradi\u010dn\u00e9 pr\u00edstupy ku strat\u00e9gii<\/h2>\n<p><strong>Hlavn\u00fdm predstavite\u013eom<\/strong> nov\u0161ieho netradi\u010dn\u00e9ho pr\u00edstupu k definovaniu strat\u00e9gie je <strong>H. Mintzberg<\/strong>, ktor\u00fd zast\u00e1va n\u00e1zor, \u017ee strat\u00e9gia je viac ne\u017e to, \u010do podnik zam\u00fd\u0161\u013ea, alebo pl\u00e1nuje urobi\u0165, je to tie\u017e to, \u010do skuto\u010dne rob\u00ed.<\/p>\n<h3>5 P (p\u00e4\u0165 P)<\/h3>\n<p>Prienik a synt\u00e9zu tradi\u010dn\u00fdch a netradi\u010dn\u00fdch defin\u00edci\u00ed pod\u00e1va H. Mintzberg v podobe piatich P:<\/p>\n<ul>\n<li><strong>strat\u00e9gia ako pl\u00e1n<\/strong> (plan) je <strong>n\u00e1vodom<\/strong> na spr\u00e1vanie sa v ur\u010ditej situ\u00e1ci\u00ed (vypracov\u00e1va sa pred realiz\u00e1ciou), je navrhovan\u00e1 vedome na ur\u010dit\u00fd \u00fa\u010del, inklinuje k racion\u00e1lno-logick\u00e9mu poh\u013eadu na strat\u00e9giu.<\/li>\n<li><strong>man\u00e9ver <\/strong>(ploy) je s\u00fa\u010das\u0165ou pl\u00e1nu a je <strong>strat\u00e9giou v zmysle \u00faskoku alebo \u013esti<\/strong>, prostredn\u00edctvom, ktor\u00e9ho chce podnik zmias\u0165 svojich s\u00faperov,<\/li>\n<li><strong>\u0161abl\u00f3na <\/strong>(pattern) je <strong>ur\u010dit\u00e1 pravidelnos\u0165 v spr\u00e1van\u00ed, konan\u00ed<\/strong>, je to ur\u010dit\u00e1 logika strategick\u00e9ho myslenia. \u0160abl\u00f3ny s\u00fa n\u00e1hodne vznikaj\u00face strat\u00e9gie,<\/li>\n<li><strong>postavenie<\/strong> (position) znamen\u00e1 <strong>umiestnenie podniku v prostred\u00ed<\/strong>. Strat\u00e9gia sa st\u00e1va zdrojom s\u00faladu medzi podnikom a jeho okol\u00edm, mo\u017eno vyjadri\u0165 ako v\u00fdrobkov\u00fa alebo trhov\u00fa poz\u00edciu na vybranom trhu.<\/li>\n<li><strong>bud\u00facnos\u0165 <\/strong>(pesperctive), je <strong>zameran\u00e1 do vn\u00fatra podniku, <\/strong>podnik orientovan\u00fd na bud\u00facnos\u0165 m\u00e1 vedenie so spolo\u010dnou perspekt\u00edvou. S. v tomto zmysle je idea, koncepcia a kult\u00fara.<\/li>\n<\/ul>\n<h2>\u010eal\u0161ie pr\u00edstupy a te\u00f3rie strategick\u00e9ho mana\u017ementu<\/h2>\n<p>\u010eal\u0161ie pr\u00edstupy k strategick\u00e9mu mana\u017ementu n\u00e1jdete v \u010dl\u00e1nku <a href=\"https:\/\/www.euroekonom.sk\/zakladne-teorie-strategickeho-manazmentu\/\">Z\u00e1kladn\u00e9 te\u00f3rie strategick\u00e9ho mana\u017ementu<\/a>.<\/p>\n<h2>Postavenie strategick\u00e9ho riadenia v podniku<\/h2>\n<p>Postavenie strategick\u00e9ho riadenia v podniku je k\u013e\u00fa\u010dov\u00e9. Rozvoj te\u00f3rie a praxe strategick\u00e9ho riadenia v strategickom mana\u017emente vypl\u00fdva z historick\u00e9ho v\u00fdvoja, je podmienen\u00e9 zmenou kvality podnikate\u013esk\u00e9ho prostredia a z h\u013eadiska v\u00fdvoja podniku (jeho \u017eivotn\u00e9ho cyklu), ktor\u00fd je podmienen\u00fd tak vonkaj\u0161\u00edm prostred\u00edm ako aj kvalitou jeho vn\u00fatorn\u00e9ho prostredia.<br \/>\n<strong>Strat\u00e9gia rie\u0161i<\/strong> z\u00e1kladn\u00e9 <strong>ot\u00e1zky existencie a rozvoja podniku<\/strong>. Strategick\u00e9 rozhodnutia s\u00fa mimoriadne d\u00f4le\u017eit\u00e9 a\u017e kritick\u00e9. Spravidla s\u00fa dlhodob\u00e9 a poskytuj\u00fa podniku dostato\u010dn\u00fa orient\u00e1ciu v premenlivom prostred\u00ed. Dlhovekos\u0165 bola v minulosti zv\u00fdraz\u0148ovan\u00e1 ako hlavn\u00e1 vlastnos\u0165 strat\u00e9gie. V d\u00f4sledku zr\u00fdch\u013eovania a prehlbovania zmien sa dlhovekos\u0165 zmier\u0148uje a do popredia sa dost\u00e1va d\u00f4le\u017eitos\u0165 strategick\u00e9ho rozhodnutia pre prosperitu podniku. Z\u00e1kladn\u00e9 strat\u00e9gie, ktor\u00e9 podnik vol\u00ed pri svojej \u010dinnosti n\u00e1jdete na str\u00e1nke <a href=\"https:\/\/www.euroekonom.sk\/podnikove-strategie\/\">Podnikov\u00e9 strat\u00e9gie<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vymedzenie pojmu strat\u00e9gia Slovo strat\u00e9gia bolo odvoden\u00e9 od gr\u00e9ckeho slova strategos (gener\u00e1l) a v \u0161ir\u0161om kontexte p\u00f4vodne ozna\u010dovalo umenie a vedu, ako riadi\u0165 vojensk\u00e9 oper\u00e1cie &hellip; <\/p>\n","protected":false},"author":20,"featured_media":24886,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,553],"tags":[159],"class_list":["post-10293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manazment","category-vzdelavam-sa","tag-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gia a strategick\u00e9 riadenie<\/title>\n<meta name=\"description\" content=\"Vymedzenie pojmu strat\u00e9gia a strategick\u00fd mana\u017ement. Tradi\u010dn\u00fd pr\u00edstup a tradicionalisti. Netradi\u010dn\u00e9 pr\u00edstupy ku strat\u00e9gii. Strategick\u00e9 riadenie v podniku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gia a strategick\u00e9 riadenie\" \/>\n<meta property=\"og:description\" content=\"Vymedzenie pojmu strat\u00e9gia a strategick\u00fd mana\u017ement. Tradi\u010dn\u00fd pr\u00edstup a tradicionalisti. Netradi\u010dn\u00e9 pr\u00edstupy ku strat\u00e9gii. Strategick\u00e9 riadenie v podniku.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/\" \/>\n<meta property=\"og:site_name\" content=\"Podnik\u00e1m, lietam a relaxujem\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vrtulniky\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-20T01:22:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T12:57:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/helo513.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1147\" \/>\n\t<meta property=\"og:image:height\" content=\"820\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"simonetkas1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"simonetkas1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/\"},\"author\":{\"name\":\"simonetkas1\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/person\\\/93b8e223cd7fd31003898d9568801763\"},\"headline\":\"Strat\u00e9gia a strategick\u00e9 riadenie\",\"datePublished\":\"2023-02-20T01:22:18+00:00\",\"dateModified\":\"2024-05-13T12:57:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/\"},\"wordCount\":1057,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/helo513.jpg\",\"keywords\":[\"strat\u00e9gia\"],\"articleSection\":[\"Mana\u017ement\",\"Vzdel\u00e1vam sa\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/\",\"name\":\"Strat\u00e9gia a strategick\u00e9 riadenie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/helo513.jpg\",\"datePublished\":\"2023-02-20T01:22:18+00:00\",\"dateModified\":\"2024-05-13T12:57:44+00:00\",\"description\":\"Vymedzenie pojmu strat\u00e9gia a strategick\u00fd mana\u017ement. Tradi\u010dn\u00fd pr\u00edstup a tradicionalisti. Netradi\u010dn\u00e9 pr\u00edstupy ku strat\u00e9gii. Strategick\u00e9 riadenie v podniku.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/helo513.jpg\",\"contentUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/helo513.jpg\",\"width\":1147,\"height\":820},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/strategia-a-strategicke-riadenie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strat\u00e9gia a strategick\u00e9 riadenie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\",\"name\":\"Podnik\u00e1m, lietam a relaxujem\",\"description\":\"Vrtu\u013en\u00edky.sk\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\",\"name\":\"Podnik\u00e1m, lietam a relaxujem\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/news-vrtulniky-sk-logo-e1660318023553.png\",\"contentUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/news-vrtulniky-sk-logo-e1660318023553.png\",\"width\":201,\"height\":200,\"caption\":\"Podnik\u00e1m, lietam a relaxujem\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vrtulniky\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/person\\\/93b8e223cd7fd31003898d9568801763\",\"name\":\"simonetkas1\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/author\\\/simonetkas1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strat\u00e9gia a strategick\u00e9 riadenie","description":"Vymedzenie pojmu strat\u00e9gia a strategick\u00fd mana\u017ement. Tradi\u010dn\u00fd pr\u00edstup a tradicionalisti. Netradi\u010dn\u00e9 pr\u00edstupy ku strat\u00e9gii. Strategick\u00e9 riadenie v podniku.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/","og_locale":"sk_SK","og_type":"article","og_title":"Strat\u00e9gia a strategick\u00e9 riadenie","og_description":"Vymedzenie pojmu strat\u00e9gia a strategick\u00fd mana\u017ement. Tradi\u010dn\u00fd pr\u00edstup a tradicionalisti. Netradi\u010dn\u00e9 pr\u00edstupy ku strat\u00e9gii. Strategick\u00e9 riadenie v podniku.","og_url":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/","og_site_name":"Podnik\u00e1m, lietam a relaxujem","article_publisher":"https:\/\/www.facebook.com\/vrtulniky\/","article_published_time":"2023-02-20T01:22:18+00:00","article_modified_time":"2024-05-13T12:57:44+00:00","og_image":[{"width":1147,"height":820,"url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/helo513.jpg","type":"image\/jpeg"}],"author":"simonetkas1","twitter_card":"summary_large_image","twitter_misc":{"Autor":"simonetkas1","Predpokladan\u00fd \u010das \u010d\u00edtania":"5 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/#article","isPartOf":{"@id":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/"},"author":{"name":"simonetkas1","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/person\/93b8e223cd7fd31003898d9568801763"},"headline":"Strat\u00e9gia a strategick\u00e9 riadenie","datePublished":"2023-02-20T01:22:18+00:00","dateModified":"2024-05-13T12:57:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/"},"wordCount":1057,"commentCount":0,"publisher":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#organization"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/helo513.jpg","keywords":["strat\u00e9gia"],"articleSection":["Mana\u017ement","Vzdel\u00e1vam sa"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/","url":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/","name":"Strat\u00e9gia a strategick\u00e9 riadenie","isPartOf":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/#primaryimage"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/helo513.jpg","datePublished":"2023-02-20T01:22:18+00:00","dateModified":"2024-05-13T12:57:44+00:00","description":"Vymedzenie pojmu strat\u00e9gia a strategick\u00fd mana\u017ement. Tradi\u010dn\u00fd pr\u00edstup a tradicionalisti. Netradi\u010dn\u00e9 pr\u00edstupy ku strat\u00e9gii. Strategick\u00e9 riadenie v podniku.","breadcrumb":{"@id":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/#primaryimage","url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/helo513.jpg","contentUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/helo513.jpg","width":1147,"height":820},{"@type":"BreadcrumbList","@id":"https:\/\/www.vrtulniky.sk\/news\/strategia-a-strategicke-riadenie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vrtulniky.sk\/news\/"},{"@type":"ListItem","position":2,"name":"Strat\u00e9gia a strategick\u00e9 riadenie"}]},{"@type":"WebSite","@id":"https:\/\/www.vrtulniky.sk\/news\/#website","url":"https:\/\/www.vrtulniky.sk\/news\/","name":"Podnik\u00e1m, lietam a relaxujem","description":"Vrtu\u013en\u00edky.sk","publisher":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vrtulniky.sk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/www.vrtulniky.sk\/news\/#organization","name":"Podnik\u00e1m, lietam a relaxujem","url":"https:\/\/www.vrtulniky.sk\/news\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/news-vrtulniky-sk-logo-e1660318023553.png","contentUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/news-vrtulniky-sk-logo-e1660318023553.png","width":201,"height":200,"caption":"Podnik\u00e1m, lietam a relaxujem"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vrtulniky\/"]},{"@type":"Person","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/person\/93b8e223cd7fd31003898d9568801763","name":"simonetkas1","url":"https:\/\/www.vrtulniky.sk\/news\/author\/simonetkas1\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts\/10293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/comments?post=10293"}],"version-history":[{"count":0,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts\/10293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/media\/24886"}],"wp:attachment":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/media?parent=10293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/categories?post=10293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/tags?post=10293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}