{"id":10312,"date":"2023-03-16T04:06:30","date_gmt":"2023-03-16T03:06:30","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=10312"},"modified":"2024-05-13T14:57:21","modified_gmt":"2024-05-13T12:57:21","slug":"zmeny-ekonomickeho-prostredia","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/zmeny-ekonomickeho-prostredia\/","title":{"rendered":"Zmeny ekonomick\u00e9ho prostredia"},"content":{"rendered":"<p>Nov\u00e9 udalosti n\u00fatia mana\u017e\u00e9rov <strong>prehodnocova\u0165 poz\u00edciu<\/strong> podniku a jeho <strong>perspekt\u00edvy<\/strong>. Musia by\u0165 pripraven\u00ed <strong>prisp\u00f4sobi\u0165 sa potreb\u00e1m z\u00e1kazn\u00edkov<\/strong>, zmen\u00e1m v medzin\u00e1rodnom dian\u00ed, technick\u00e9mu rozvoju a reagova\u0165 na ostatn\u00e9 pr\u00edle\u017eitost\u00ed a hrozby z <a href=\"https:\/\/www.euroekonom.sk\/manazment-a-jeho-prostredie\/\">extern\u00e9ho a intern\u00e9ho prostredia<\/a>.<\/p>\n<h2>Konkuren\u010dn\u00e1 v\u00fdhoda<\/h2>\n<p><a href=\"https:\/\/www.euroekonom.sk\/konkurencna-vyhoda-a-jej-zdroje\/\">Konkuren\u010dn\u00e1 v\u00fdhoda<\/a> predstavuje jedine\u010dn\u00fa poz\u00edciu, ktor\u00fa podnik z\u00edskava v porovnan\u00ed s konkurentmi.<\/p>\n<ul>\n<li>v\u00fdhody z\u00edskava v\u00fdznamn\u00fdm podielom na trhu, atrakt\u00edvnos\u0165ou trhu, kvalitou v\u00fdrobku, jedine\u010dnos\u0165ou v\u00fdrobku, pou\u017e\u00edvan\u00edm nov\u00fdch informa\u010dn\u00fdch technol\u00f3gi\u00ed, schopnos\u0165ou prisp\u00f4sobi\u0165 sa po\u017eiadavk\u00e1m trhu, know-how a vedomosti, znalosti zamestnancov,<\/li>\n<li>udr\u017eiavanie si neust\u00e1lej konkuren\u010dnej v\u00fdhody je faktor ovplyv\u0148uj\u00faci \u017eivot firmy, preto z\u00e1kladnou podmienkou budovania konkuren\u010dnej v\u00fdhody je, aby bola predmetom strategick\u00e9ho riadenia,<\/li>\n<li>znamen\u00e1 to vytvorenie tak\u00fdch mechanizmov, ktor\u00e9 umo\u017e\u0148uj\u00fa predv\u00edda\u0165 bud\u00faci v\u00fdvoj trhu a jeho vplyv na konkurencieschopnos\u0165 firmy,<\/li>\n<li>nedostato\u010dn\u00e9 rozvinutie foriem <strong>strategick\u00e9ho riadenia<\/strong> je jednou z v\u00e1\u017enych prek\u00e1\u017eok <strong>rozvoja<\/strong> <strong>konkurencieschopnosti <\/strong>slovensk\u00fdch firiem.<\/li>\n<\/ul>\n<h2>Nov\u00e1 ekonomika &#8211; New Economy<\/h2>\n<p>New economy alebo nov\u00e1 ekonomika priniesla <strong>intenzifik\u00e1ciu v\u00fdrobn\u00e9ho procesu<\/strong> (zv\u00fd\u0161enie v\u00fdrobnej v\u00fdkonnosti) a <strong>rast produktivity pr\u00e1ce<\/strong>.<\/p>\n<ul>\n<li>oboje s\u00fa poh\u00e1\u0148an\u00e9 invest\u00edciami do informa\u010dn\u00fdch a komunika\u010dn\u00fdch technol\u00f3gi\u00ed,<\/li>\n<li><strong>rast produktivity pr\u00e1ce<\/strong> je charakteristick\u00fd prehlbovan\u00edm kapit\u00e1lu, tzv. rastom kapit\u00e1lovej vybavenosti na pracovn\u00edka,<\/li>\n<li>ekonomick\u00e9 prostredie sa vyzna\u010duje dvoma z\u00e1sadn\u00fdmi javmi: <strong>hyperkonkurenciou a globaliz\u00e1ciou<\/strong>. Obidve spolu s\u00favisia.<\/li>\n<\/ul>\n<h2>Hyperkonkurencia<\/h2>\n<p>Hyperkonkurencia predstavuje situ\u00e1ciu, kedy sa rozhoduj\u00faci <a href=\"https:\/\/www.euroekonom.sk\/ziskavanie-medzinarodnych-konkurencnych-vyhod\/\">konkuren\u010dn\u00fd boj na svetovom trhu<\/a> odohr\u00e1va medzi nadn\u00e1rodn\u00fdmi spolo\u010dnos\u0165ami typu obr\u00edch <a href=\"https:\/\/www.euroekonom.sk\/formy-vstupu-na-zahranicny-trh\/\">transnacion\u00e1lnych korpor\u00e1ci\u00ed<\/a> (TNC).<\/p>\n<ul>\n<li>\u00faspe\u0161nos\u0165 v tomto boji je z\u00e1visl\u00e1 nielen na akosti produktu a jeho ceny, ale predov\u0161etk\u00fdm<br \/>\nna schopnosti inovova\u0165,<\/li>\n<li><strong>TNC <\/strong>\u2013 s\u00fa schopn\u00e9 \u0165a\u017ei\u0165 z extenz\u00edvneho procesu globaliz\u00e1cie \u2013 <strong>alokova\u0165 svoje zdroje<\/strong> v r\u00e1mci svetovej ekonomiky tak, aby dosiahli maxim\u00e1lny v\u00fdhod, ktor\u00e9 im jednotliv\u00e9 ekonomiky a trhy pon\u00fakaj\u00fa.<\/li>\n<\/ul>\n<h2>Globaliz\u00e1cia<\/h2>\n<p><a href=\"https:\/\/www.euroekonom.sk\/ekonomika\/globalizacia\/\">Globaliz\u00e1cia<\/a> znamen\u00e1 proces zjednocovania kraj\u00edn, kult\u00far, ekonom\u00edk, pe\u0148a\u017en\u00fdch jednotiek a pod. Globaliz\u00e1cia pre transnacion\u00e1lne korpor\u00e1cie znamen\u00e1 rozhodn\u00fa\u0165:<\/p>\n<ul>\n<li>do ktor\u00fdch regi\u00f3nov umiestni\u0165 v\u00fdskum a v\u00fdvoj,<\/li>\n<li>kde umiestni\u0165 tvorba dizajnu, vysoko sofistikovanej oper\u00e1cie,<\/li>\n<li>kde najlep\u0161ie umiestni\u0165 \u010dinnosti a oper\u00e1cie:\n<ul>\n<li>nen\u00e1ro\u010dnej povahy na know-how,<\/li>\n<li>s n\u00edzkou pridanou hodnotou,<\/li>\n<li>alebo problematickej v\u00fdroby z h\u013eadiska dopadu na \u017eivotn\u00e9 prostredie alebo n\u00e1ro\u010dnej na suroviny a energiu.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Proces globaliz\u00e1cie vedie k likvid\u00e1cii, v lep\u0161om pr\u00edpade k pohlteniu konkuren\u010dne slab\u00fdch ve\u013ek\u00fdch n\u00e1rodn\u00fdch podnikov nadn\u00e1rodn\u00fdmi korpor\u00e1ciami, stup\u0148uje sa tlak na lok\u00e1lne p\u00f4sobiacich dod\u00e1vate\u013eov a subdod\u00e1vate\u013eov, ak chc\u00fa udr\u017ea\u0165 z\u00e1kazky s\u00fa n\u00faten\u00ed stl\u00e1\u010da\u0165 vlastn\u00e9 n\u00e1klady a zvy\u0161ova\u0165 produktivitu, resp. zni\u017eova\u0165 svoje ziskov\u00e9 mar\u017ee.<\/p>\n<h2>Diamant M. E. Portera<\/h2>\n<ul>\n<li>Porter si uvedomoval nov\u00e9 paradigma (<strong>vzor\/model<\/strong>) a s\u00fastredil sa na stimulovanie konkurencieschopnosti,<\/li>\n<li><strong>odpove\u010fou na ot\u00e1zku<\/strong> na \u010dom z\u00e1vis\u00ed schopnos\u0165 jednotliv\u00fdch ekonom\u00edk a ich podnikov presadi\u0165 sa na zahrani\u010dn\u00fdch trhoch a v medzin\u00e1rodn\u00fdch s\u00fa\u0165a\u017eiach <strong>h\u013ead\u00e1 M. E. Porter<\/strong> v dom\u00e1cej z\u00e1kladni \u2013 <strong>\u0161tyroch definovan\u00fdch faktoroch<\/strong>, charakterizuj\u00facich dom\u00e1ce (n\u00e1rodn\u00e9) podnikate\u013esk\u00e9 prostredie,<\/li>\n<li>faktory a ich vz\u00e1jomn\u00e9 vz\u0165ahy sa potom zn\u00e1zor\u0148uj\u00fa vo forme tzv. <a href=\"https:\/\/www.euroekonom.sk\/domaca-zakladna-a-diamant-m-e-portera\/\">porterovho diamantu (dom\u00e1ca z\u00e1klad\u0148a)<\/a>.<\/li>\n<\/ul>\n<h3>Dom\u00e1ca z\u00e1klad\u0148a<\/h3>\n<p><strong>\u0160tyri vrcholy diamantu dom\u00e1cej z\u00e1kladne:<\/strong><\/p>\n<ul>\n<li>firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara rivality,<\/li>\n<li>z\u00e1soba v\u00fdrobn\u00fdch faktorov,<\/li>\n<li>existencia pr\u00edbuzn\u00fdch a dod\u00e1vate\u013esk\u00fdch odvetv\u00ed,<\/li>\n<li>charakter dom\u00e1ceho dopytu.<\/li>\n<\/ul>\n<p><strong>Z\u00e1soba v\u00fdrobn\u00fdch faktorov predstavuje<\/strong> pr\u00edrodn\u00e9 zdroje, pracovn\u00fa silu (je najvy\u0161\u0161ou pridanou hodnotou) a infra\u0161trukt\u00faru (zdroje, v\u00fdroba, zariadenia). <strong>Ka\u017ed\u00e1 krajina sa s\u00fastred\u00ed na produkciu tohto tovaru, ktor\u00fd je:<\/strong><\/p>\n<ul>\n<li>n\u00e1ro\u010dn\u00fd na v\u00fdrobn\u00e9 faktory,<\/li>\n<li>ktor\u00e9ho krajina m\u00e1 relat\u00edvne najviac (s\u00fa relat\u00edvne najlacnej\u0161ie),<\/li>\n<li>VF typu pr\u00edrodn\u00fdch zdrojov alebo lacn\u00e9 pracovn\u00e9 sily dnes nevytv\u00e1raj\u00fa dlhodob\u00fa konkuren\u010dn\u00fa v\u00fdhodu n\u00e1roda,<\/li>\n<li>podniky s lacnou pracovnou silou a dostatkom pr\u00edrodn\u00fdch zdrojov \u010dasto tieto faktory vyu\u017e\u00edvaj\u00fa neefekt\u00edvne a obmedzuj\u00fa invest\u00edcie do modernej techniky a vzdel\u00e1vania.<\/li>\n<\/ul>\n<p>Krajina mus\u00ed ma\u0165 dostatok vzdelan\u00fdch, kvalifikovan\u00fdch pracovn\u00edkov. Najv\u00fdznamnej\u0161\u00edm hnac\u00edm prvkom hospod\u00e1rskeho rastu sa st\u00e1vaj\u00fa tzv. \u201eheight-knowledge\u201c \u2013 vysok\u00e9 znalosti, produkovan\u00e9 vedecko-in\u017einierskymi mozgov\u00fdmi trasami.<br \/>\n<strong>Charakter dom\u00e1ceho dopytu<\/strong> sa t\u00fdka n\u00e1ro\u010dnosti dom\u00e1cich odberate\u013eov a z\u00e1kazn\u00edkov, celkovej \u017eivotnej \u00farovne, ale tie\u017e \u017eivotn\u00e9ho \u0161t\u00fdlu a hodnotovej orient\u00e1cie spolo\u010dnosti. Ak je dom\u00e1ci trh a z\u00e1kazn\u00edk n\u00e1ro\u010dn\u00fd a je \u0165a\u017ek\u00e9 ho uspokoji\u0165, z dlhodob\u00e9ho h\u013eadiska to pozit\u00edvne ovplyv\u0148uje aj medzin\u00e1rodn\u00fa konkurencieschopnos\u0165 ekonomiky. Dom\u00e1ci v\u00fdrobcovia tak m\u00f4\u017eu z\u00edska\u0165 \u010dasov\u00fd n\u00e1skok pred zahrani\u010dn\u00fdmi konkurentmi, ktor\u00ed iba teraz h\u013eadaj\u00fa pr\u00edslu\u0161n\u00e9 rie\u0161enie.<br \/>\n<strong>Pr\u00edbuzn\u00e9 a dod\u00e1vate\u013esk\u00e9 odvetvia<\/strong> konkurencieschopnos\u0165 ekonomiky je pozit\u00edvne ovplyvnen\u00e1 dom\u00e1cimi dod\u00e1vate\u013emi, ktor\u00ed s\u00fa sami n\u00faten\u00ed \u010deli\u0165 konkurencii, s\u00fa zapojen\u00ed do medzin\u00e1rodn\u00e9ho podnikania a s\u00fa tak sami konkurencieschopn\u00ed na svetovom trhu. TNC \u010dasto spolupracuj\u00fa vo viacer\u00fdch krajin\u00e1ch s rovnak\u00fdmi. Ak je dom\u00e1ci dod\u00e1vate\u013e schopn\u00fd vyhovie\u0165 najvy\u0161\u0161\u00edm medzin\u00e1rodn\u00fdm \u0161tandardom, m\u00f4\u017ee zv\u00fd\u0161i\u0165 efektivitu a medzin\u00e1rodn\u00fa konkurencieschopnos\u0165.<br \/>\n<strong>Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita<\/strong> t\u00fdka sa \u00farovne riaden\u00e9ho podniku, \u00farovne strategick\u00e9ho riadenia. Hyperkonkurencia sa nes\u00fastred\u00ed len na kvalitu a cenu v\u00fdrobkov. Konkuren\u010dnou v\u00fdhodou sa st\u00e1va s\u00e1m syst\u00e9m riaden\u00fdch podnikov a jeho schopnos\u0165 adaptova\u0165 sa r\u00fdchlo meniacim po\u017eiadavk\u00e1m trhu, predov\u0161etk\u00fdm produkova\u0165 z\u00e1sadn\u00e9 inov\u00e1cie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e9 udalosti n\u00fatia mana\u017e\u00e9rov prehodnocova\u0165 poz\u00edciu podniku a jeho perspekt\u00edvy. Musia by\u0165 pripraven\u00ed prisp\u00f4sobi\u0165 sa potreb\u00e1m z\u00e1kazn\u00edkov, zmen\u00e1m v medzin\u00e1rodnom dian\u00ed, technick\u00e9mu rozvoju a reagova\u0165 &hellip; <\/p>\n","protected":false},"author":20,"featured_media":24837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,553],"tags":[59,148],"class_list":["post-10312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manazment","category-vzdelavam-sa","tag-ekonomika","tag-globalizacia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zmeny ekonomick\u00e9ho prostredia<\/title>\n<meta name=\"description\" content=\"Efekty, ktor\u00e9 maj\u00fa vplyv na zmeny ekonomick\u00e9ho prostredia. 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