{"id":10471,"date":"2023-03-02T03:23:03","date_gmt":"2023-03-02T02:23:03","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=10471"},"modified":"2024-05-13T14:57:41","modified_gmt":"2024-05-13T12:57:41","slug":"medzinarodne-podnikatelske-strategie","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/medzinarodne-podnikatelske-strategie\/","title":{"rendered":"Medzin\u00e1rodn\u00e9 podnikate\u013esk\u00e9 strat\u00e9gie"},"content":{"rendered":"<p>Medzin\u00e1rodn\u00e9 podnikate\u013esk\u00e9 strat\u00e9gie predstavuj\u00fa tak\u00e9 podnikate\u013esk\u00e9 strat\u00e9gie, ktor\u00e9 presahuj\u00fa hranice \u0161t\u00e1tu alebo krajiny. Vych\u00e1dzaj\u00fa zo <a href=\"https:\/\/www.euroekonom.sk\/podnikove-strategie\/\">z\u00e1kladn\u00fdch typov podnikov\u00fdch strat\u00e9gi\u00ed<\/a>. Medzin\u00e1rodn\u00e9 podnikanie zah\u0155\u0148a tieto kroky:<\/p>\n<ul>\n<li>pr\u00edprava na <a href=\"https:\/\/www.euroekonom.sk\/ekonomika\/medzinarodne-podnikanie\/\">medzin\u00e1rodn\u00e9 podnikanie<\/a><\/li>\n<li>vstup do medzin\u00e1rodn\u00e9ho podnikate\u013esk\u00e9ho prostredia<\/li>\n<\/ul>\n<h2>Pr\u00edprava na medzin\u00e1rodn\u00e9 podnikanie<\/h2>\n<p>Pr\u00edprava na medzin\u00e1rodn\u00e9 podnikate\u013esk\u00e9 strat\u00e9gie vy\u017eaduje:<\/p>\n<ul>\n<li>zoh\u013eadnenie odli\u0161nost\u00ed (zvykov, potrieb spotrebite\u013eov, hybn\u00e9 sily, formy distrib\u00facie, intenzita konkurencie),<\/li>\n<li>venovanie pozornosti osobitostiam medzin\u00e1rodn\u00e9ho podnikania (n\u00e1kladov\u00e9 rozdiely medzi krajinami, kol\u00edsanie menov\u00fdch kurzov, hospod\u00e1rska politika hostite\u013eskej krajiny a formy medzin\u00e1rodnej konkurencie.) <\/li>\n<\/ul>\n<h2>Vstup do medzin\u00e1rodn\u00e9ho podnikate\u013esk\u00e9ho prostredia<\/h2>\n<p>D\u00f4vody pre vstup a p\u00f4sobenie v medzin\u00e1rodnom podnikate\u013eskom prostred\u00ed s\u00fa:<\/p>\n<ul>\n<li>vyh\u013ead\u00e1vanie nov\u00fdch trhov<\/li>\n<li>dosahovanie ni\u017e\u0161\u00edch n\u00e1kladov pri podnikan\u00ed v zahrani\u010d\u00ed<\/li>\n<li>z\u00edskanie pr\u00edstupu k pr\u00edrodn\u00fdm zdrojom surov\u00edn v in\u00fdch krajin\u00e1ch<\/li>\n<\/ul>\n<h3>F\u00e1zy rozvoja medzin\u00e1rodn\u00e9ho podnikania<\/h3>\n<p>Ellis a D. Williams identifikovali 4 f\u00e1zy rozvoja medzin\u00e1rodn\u00e9ho podnikania:<\/p>\n<ol>\n<li>obmedzen\u00fd trhov\u00fd n\u00e1rodn\u00fd priestor,<\/li>\n<li>vstup na medzin\u00e1rodn\u00fd trh,<\/li>\n<li>medzin\u00e1rodn\u00fd region\u00e1lny trh a<\/li>\n<li>celosvetov\u00fd trh.<\/li>\n<\/ol>\n<p>Prechod cez f\u00e1zy nemus\u00ed by\u0165 jednosmern\u00fd a m\u00f4\u017eu sa niektor\u00e9 presko\u010di\u0165.<\/p>\n<ol>\n<li><strong>obmedzen\u00fd trhov\u00fd n\u00e1rodn\u00fd priestor &#8211; <\/strong>neobchoduje pravidelne so zahrani\u010d\u00edm &#8211; pr\u00edle\u017eitostn\u00fd export &#8211; lok\u00e1lna trhov\u00e1 orient\u00e1cia prevl\u00e1da v mal\u00fdch a stredn\u00fdch podnikoch<\/li>\n<li><strong>vstup na medzin\u00e1rodn\u00fd trh a rozvoj medzin\u00e1rodnej pr\u00edtomnosti &#8211; <\/strong>kritick\u00fdm bodom je udr\u017eanie sa na medzin\u00e1rodnom trhu, preto\u017ee vrast\u00e1 rozsah a zlo\u017eitos\u0165 organiz\u00e1cie a zvy\u0161uje sa \u00farove\u0148 podnikate\u013esk\u00e9ho rizika. Mnoho v\u00fdrobn\u00fdch podnikov rob\u00ed tak, \u017ee vyr\u00e1ba doma a exportuje cez distribut\u00e9rov a agentov. Alebo si vytv\u00e1ra vlastn\u00fa pobo\u010dku na priamy predaj a marketing na medzin\u00e1rodnom trhu. Pod rozvojom medzin\u00e1rodnej pr\u00edtomnosti si predstavujeme prechod od exportu k v\u00fdrobe umiestnenej v zahrani\u010d\u00ed.<\/li>\n<li><strong>medzin\u00e1rodn\u00fd region\u00e1lny trh<\/strong> &#8211; ak podnik vn\u00edma cel\u00fd regi\u00f3n ako celok bez n\u00e1rodn\u00fdch rozdielov, uskuto\u010d\u0148uje koordinovan\u00fa medzin\u00e1rodn\u00fa region\u00e1lnu strat\u00e9giu. S\u00fastre\u010fuje sa na tri hlavn\u00e9 oblasti svetov\u00e9ho hospod\u00e1rstva:\n<ul>\n<li>NAFTA &#8211; North American Free Trade Area<\/li>\n<li>E\u00da &#8211; Eur\u00f3pska \u00fania<\/li>\n<li>v\u00fdchodn\u00e1 \u00c1zia a ju\u017en\u00e9 Tichomorie<\/li>\n<\/ul>\n<\/li>\n<li><strong>celosvetov\u00fd trh &#8211; <\/strong>celosvetov\u00fd konkurent p\u00f4sob\u00ed na v\u0161etk\u00fdch hlavn\u00fdch svetov\u00fdch trhoch a nach\u00e1dza sa v kone\u010dnej f\u00e1ze rozvoja medzin\u00e1rodn\u00e9ho podnikania. Probl\u00e9mom je obsluha. Jednu krajnos\u0165 predstavuje z\u00e1sobovanie prostredn\u00edctvom exportu z dom\u00e1cej v\u00fdrobnej z\u00e1kladne. Opa\u010dn\u00fa krajnos\u0165 predstavuje podnik, ktor\u00fd je rozmiestnen\u00fd v mnoh\u00fdch krajin\u00e1ch sveta.<\/li>\n<\/ol>\n<h2>Faktory determinuj\u00face a spoluvytv\u00e1raj\u00face konkuren\u010dn\u00fa v\u00fdhodu<\/h2>\n<p>Konkuren\u010dn\u00e1 v\u00fdhoda n\u00e1rodov pod\u013ea <a href=\"https:\/\/www.euroekonom.sk\/manazment\/strategicka-diagnostika\/porter\/\">Michaela Portera<\/a>:<\/p>\n<ol>\n<li><strong>v\u00fdrobn\u00e9 faktory<\/strong> \u2013 faktory: pracovn\u00e1 sila, suroviny alebo infra\u0161trukt\u00fara;<\/li>\n<li><strong>podmienky dopytu<\/strong> &#8211; n\u00e1ro\u010dn\u00ed dom\u00e1ci spotrebitelia n\u00fatia dom\u00e1ce podniky k v\u00fdrobe vysoko kvalitn\u00fdch ale cenovo pr\u00edstupn\u00fdch v\u00fdrobkov. Tieto podniky, ktor\u00e9 uspej\u00fa s\u00fa schopn\u00e9 konkurova\u0165 aj za hranicami krajiny;<\/li>\n<li><strong>pr\u00edbuzn\u00e9 a podporn\u00e9 odvetvia<\/strong> &#8211; pr\u00edtomnos\u0165 alebo absencia dom\u00e1cich dod\u00e1vate\u013esk\u00fdch a pr\u00edbuzn\u00fdch odvetv\u00ed, ktor\u00e9 s\u00fa medzin\u00e1rodne konkurencieschopn\u00e9.<\/li>\n<li><strong>strat\u00e9gie, organiza\u010dn\u00e9 \u0161trukt\u00fary a s\u00faperenie &#8211; <\/strong>n\u00e1rodn\u00e9 podmienky stanovuj\u00fa, ako sa vytv\u00e1raj\u00fa, organizuj\u00fa a riadia podniky a ak\u00e1 je povaha dom\u00e1ceho s\u00faperenia.<\/li>\n<\/ol>\n<p>\u010c\u00edm viac je charakter jednotliv\u00fdch vrcholov koso\u0161tvorca priaznivej\u0161\u00ed pre podnik, t\u00fdm lep\u0161ie s\u00fa jeho vyhliadky uspie\u0165 v medzin\u00e1rodnej konkurencii a t\u00fdm pravdepodobnej\u0161ie z\u00edska <a href=\"https:\/\/www.euroekonom.sk\/konkurencna-vyhoda-a-jej-zdroje\/\">udr\u017eate\u013en\u00fa konkuren\u010dn\u00fa v\u00fdhodu<\/a>.<\/p>\n<h2>4 f\u00e1zy rozvoja konkurencie<\/h2>\n<p>Porter tie\u017e usudzuje, \u017ee n\u00e1rody prech\u00e1dzaj\u00fa cez 4 f\u00e1zy rozvoja konkurencie (4 hybn\u00e9 sily):<\/p>\n<ol>\n<li><strong>hybn\u00e1 sila s\u00fa v\u00fdrobn\u00e9 faktory<\/strong> &#8211; dom\u00e1ce odvetvia \u010derpaj\u00fa v\u00fdhodu zo z\u00e1kladn\u00fdch v\u00fdrobn\u00fdch faktorov. Postup krajiny do \u010fal\u0161ej f\u00e1zy je spojen\u00fd s transferom vyspelej technol\u00f3gie z hospod\u00e1rsky rozvinut\u00fdch do menej rozvinut\u00fdch kraj\u00edn,<\/li>\n<li><strong>hybn\u00e1 sila s\u00fa invest\u00edcie &#8211;<\/strong> zahrani\u010dn\u00e9 technol\u00f3gie a met\u00f3dy s\u00fa nielen pou\u017e\u00edvan\u00e9, ale aj zdokona\u013eovan\u00e9. Konkuren\u010dn\u00e9 v\u00fdhody vypl\u00fdvaj\u00fa zo zdokona\u013eovania z\u00e1kladn\u00fdch VF, vylep\u0161ovania strat\u00e9gi\u00ed, O\u0160 a met\u00f3d konkurovania,<\/li>\n<li><strong>hybn\u00e1 sila s\u00fa inov\u00e1cie &#8211; <\/strong>v tejto f\u00e1ze podniky nielen preberaj\u00fa a zdokona\u013euj\u00fa technol\u00f3gie z in\u00fdch kraj\u00edn, ale vytv\u00e1raj\u00fa aj skuto\u010dne nov\u00e9 inov\u00e1cie.<\/li>\n<li><strong>hybn\u00e1 sila je bohatstvo &#8211; <\/strong>hybnou silou je bohatstvo nahromaden\u00e9 v predch\u00e1dzaj\u00facich f\u00e1zach. T\u00e1to f\u00e1za napokon vedie k hospod\u00e1rskemu poklesu so <a href=\"https:\/\/www.euroekonom.sk\/ziskavanie-medzinarodnych-konkurencnych-vyhod\/\">stratou konkuren\u010dnej v\u00fdhody<\/a>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Medzin\u00e1rodn\u00e9 podnikate\u013esk\u00e9 strat\u00e9gie predstavuj\u00fa tak\u00e9 podnikate\u013esk\u00e9 strat\u00e9gie, ktor\u00e9 presahuj\u00fa hranice \u0161t\u00e1tu alebo krajiny. Vych\u00e1dzaj\u00fa zo z\u00e1kladn\u00fdch typov podnikov\u00fdch strat\u00e9gi\u00ed. Medzin\u00e1rodn\u00e9 podnikanie zah\u0155\u0148a tieto kroky: pr\u00edprava &hellip; <\/p>\n","protected":false},"author":17,"featured_media":24876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551,52],"tags":[70,54,159],"class_list":["post-10471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikam","category-podnikanie","tag-europska-unia","tag-podnikatel","tag-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medzin\u00e1rodn\u00e9 podnikate\u013esk\u00e9 strat\u00e9gie<\/title>\n<meta name=\"description\" content=\"Medzin\u00e1rodn\u00e9 strat\u00e9gie: pr\u00edprava a vstup do medzin\u00e1rodn\u00e9ho podnikate\u013esk\u00e9ho prostredia. 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