{"id":10491,"date":"2023-02-27T14:39:36","date_gmt":"2023-02-27T13:39:36","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=10491"},"modified":"2024-05-13T14:57:42","modified_gmt":"2024-05-13T12:57:42","slug":"domaca-zakladna-a-diamant-m-e-portera","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/","title":{"rendered":"Dom\u00e1ca z\u00e1klad\u0148a a diamant M. E. Portera"},"content":{"rendered":"<h2>Porterov diamant<\/h2>\n<p>Porter si uvedomoval nov\u00e9 paradigma (vzor alebo model) a s\u00fastredil sa na stimulovanie konkurencieschopnosti. Odpove\u010f na ot\u00e1zku, na \u010dom z\u00e1vis\u00ed schopnos\u0165 jednotliv\u00fdch ekonom\u00edk a ich podnikov presadi\u0165 sa na zahrani\u010dn\u00fdch trhoch a v medzin\u00e1rodn\u00fdch s\u00fa\u0165a\u017eiach, h\u013ead\u00e1 <a href=\"https:\/\/www.euroekonom.sk\/porterov-model-domaceho-prostredia-a-domaca-zakladna\/\">M. E. Porter v dom\u00e1cej z\u00e1kladni<\/a> \u2013 \u0161tyroch definovan\u00fdch faktoroch, charakterizuj\u00facich dom\u00e1ce (n\u00e1rodn\u00e9) podnikate\u013esk\u00e9 prostredie, faktory a ich vz\u00e1jomn\u00e9 vz\u0165ahy sa potom zn\u00e1zor\u0148uj\u00fa vo forme tzv. diamantu.<\/p>\n<h2>Dom\u00e1ca z\u00e1klad\u0148a a \u0161tyri vrcholy diamantu<\/h2>\n<p>\u0160tyri vrcholy porterovho diamantu predstavuj\u00fa:<\/p>\n<ul>\n<li>firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita<\/li>\n<li>z\u00e1soba v\u00fdrobn\u00fdch faktorov<\/li>\n<li>existencia pr\u00edbuzn\u00fdch a dod\u00e1vate\u013esk\u00fdch odvetv\u00ed<\/li>\n<li>charakter dom\u00e1ceho dopytu<\/li>\n<\/ul>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td>Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara rivalita.<\/td>\n<\/tr>\n<tr>\n<td>Dom\u00e1ci dopyt.<\/td>\n<\/tr>\n<tr>\n<td>Pr\u00edbuzn\u00e9 a dod\u00e1vate\u013esk\u00e9 odvetvia.<\/td>\n<\/tr>\n<tr>\n<td>Z\u00e1soby v\u00fdrobn\u00fdch faktorov.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Obr\u00e1zok 1. : Dom\u00e1ca z\u00e1klad\u0148a \u2013 dom\u00e1ci diamant.<\/em><\/p>\n<h3>Z\u00e1soba v\u00fdrobn\u00fdch faktorov<\/h3>\n<p>Z\u00e1soba v\u00fdrobn\u00fdch faktorov predstavuje pr\u00edrodn\u00e9 zdroje, pracovn\u00fa silu (je najvy\u0161\u0161ou pridanou hodnotou) a infra\u0161trukt\u00faru (zdroje, v\u00fdroba, zariadenia). Ka\u017ed\u00e1 krajina sa s\u00fastred\u00ed na produkciu tohto tovaru, ktor\u00fd je:<\/p>\n<ul>\n<li>n\u00e1ro\u010dn\u00fd na v\u00fdrobn\u00e9 faktory,<\/li>\n<li>ktor\u00e9ho krajina m\u00e1 relat\u00edvne najviac (s\u00fa relat\u00edvne najlacnej\u0161ie),<\/li>\n<li>v\u00fdrobn\u00e9 faktory typu pr\u00edrodn\u00fdch zdrojov alebo lacn\u00e9 pracovn\u00e9 sily dnes nevytv\u00e1raj\u00fa dlhodob\u00fa konkuren\u010dn\u00fa v\u00fdhodu n\u00e1roda,<\/li>\n<li>podniky s lacnou pracovnou silou a dostatkom pr\u00edrodn\u00fdch zdrojov \u010dasto tieto faktory vyu\u017e\u00edvaj\u00fa neefekt\u00edvne a obmedzuj\u00fa invest\u00edcie do modernej techniky a vzdel\u00e1vania.<\/li>\n<\/ul>\n<p>Krajina mus\u00ed ma\u0165 dostatok vzdelan\u00fdch, kvalifikovan\u00fdch pracovn\u00edkov. Najv\u00fdznamnej\u0161\u00edm hnac\u00edm prvkom hospod\u00e1rskeho rastu sa st\u00e1vaj\u00fa tzv. \u201eheight-knowledge\u201c \u2013 vysok\u00e9 znalosti, produkovan\u00e9 vedecko-in\u017einierskymi mozgov\u00fdmi trasami.<\/p>\n<h3>Charakter dom\u00e1ceho dopytu<\/h3>\n<p>Charakter dom\u00e1ceho dopytu sa t\u00fdka n\u00e1ro\u010dnosti dom\u00e1cich odberate\u013eov a z\u00e1kazn\u00edkov, celkovej \u017eivotnej \u00farovne, ale tie\u017e \u017eivotn\u00e9ho \u0161t\u00fdlu a hodnotovej orient\u00e1cie spolo\u010dnosti. Ak je dom\u00e1ci trh a z\u00e1kazn\u00edk n\u00e1ro\u010dn\u00fd a je \u0165a\u017ek\u00e9 ho uspokoji\u0165, z dlhodob\u00e9ho h\u013eadiska to pozit\u00edvne ovplyv\u0148uje aj <a href=\"https:\/\/www.euroekonom.sk\/ziskavanie-medzinarodnych-konkurencnych-vyhod\/\">medzin\u00e1rodn\u00fa konkurencieschopnos\u0165 ekonomiky<\/a>. Dom\u00e1ci v\u00fdrobcovia tak m\u00f4\u017eu z\u00edska\u0165 \u010dasov\u00fd n\u00e1skok pred zahrani\u010dn\u00fdmi konkurentmi, ktor\u00ed iba teraz h\u013eadaj\u00fa pr\u00edslu\u0161n\u00e9 rie\u0161enie.<\/p>\n<h3>Pr\u00edbuzn\u00e9 a dod\u00e1vate\u013esk\u00e9 odvetvia<\/h3>\n<p>Konkurencieschopnos\u0165 ekonomiky je pozit\u00edvne ovplyvnen\u00e1 dom\u00e1cimi dod\u00e1vate\u013emi, ktor\u00ed s\u00fa sami n\u00faten\u00ed \u010deli\u0165 konkurencii, s\u00fa zapojen\u00ed do medzin\u00e1rodn\u00e9ho podnikania a s\u00fa tak sami konkurencieschopn\u00ed na svetovom trhu. TNC \u010dasto spolupracuj\u00fa vo viacer\u00fdch krajin\u00e1ch s rovnak\u00fdmi. Ak je dom\u00e1ci dod\u00e1vate\u013e schopn\u00fd vyhovie\u0165 najvy\u0161\u0161\u00edm medzin\u00e1rodn\u00fdm \u0161tandardom, m\u00f4\u017ee zv\u00fd\u0161i\u0165 efektivitu a medzin\u00e1rodn\u00fa konkurencieschopnos\u0165.<\/p>\n<h3>Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita<\/h3>\n<p>Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita t\u00fdka sa \u00farovne riaden\u00e9ho podniku, <a href=\"https:\/\/www.euroekonom.sk\/strategia-a-strategicke-riadenie\/\">\u00farovne strategick\u00e9ho riadenia<\/a>. Hyperkonkurencia sa nes\u00fastred\u00ed len na kvalitu a cenu v\u00fdrobkov. Konkuren\u010dnou v\u00fdhodou sa st\u00e1va s\u00e1m syst\u00e9m riaden\u00fdch podnikov a jeho schopnos\u0165 adaptova\u0165 sa r\u00fdchlo meniacim po\u017eiadavk\u00e1m trhu, predov\u0161etk\u00fdm produkova\u0165 z\u00e1sadn\u00e9 inov\u00e1cie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Porterov diamant Porter si uvedomoval nov\u00e9 paradigma (vzor alebo model) a s\u00fastredil sa na stimulovanie konkurencieschopnosti. Odpove\u010f na ot\u00e1zku, na \u010dom z\u00e1vis\u00ed schopnos\u0165 jednotliv\u00fdch ekonom\u00edk &hellip; <\/p>\n","protected":false},"author":15,"featured_media":25234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165,553],"tags":[],"class_list":["post-10491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-osobnosti","category-vzdelavam-sa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dom\u00e1ca z\u00e1klad\u0148a a diamant M. E. Portera<\/title>\n<meta name=\"description\" content=\"M. E. Porter: dom\u00e1ca z\u00e1klad\u0148a a porterov diamant. Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita, z\u00e1soba v\u00fdrobn\u00fdch faktorov a existencia dod\u00e1vate\u013esk\u00fdch odvetv\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dom\u00e1ca z\u00e1klad\u0148a a diamant M. E. Portera\" \/>\n<meta property=\"og:description\" content=\"M. E. Porter: dom\u00e1ca z\u00e1klad\u0148a a porterov diamant. Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita, z\u00e1soba v\u00fdrobn\u00fdch faktorov a existencia dod\u00e1vate\u013esk\u00fdch odvetv\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/\" \/>\n<meta property=\"og:site_name\" content=\"Podnik\u00e1m, lietam a relaxujem\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vrtulniky\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-27T13:39:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T12:57:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/terminovany-vklad.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bc. Januska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bc. Januska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/\"},\"author\":{\"name\":\"Bc. Januska\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/person\\\/7ff007765bc70c0a20e1487aebea02d9\"},\"headline\":\"Dom\u00e1ca z\u00e1klad\u0148a a diamant M. E. Portera\",\"datePublished\":\"2023-02-27T13:39:36+00:00\",\"dateModified\":\"2024-05-13T12:57:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/\"},\"wordCount\":555,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/terminovany-vklad.jpg\",\"articleSection\":[\"Osobnosti\",\"Vzdel\u00e1vam sa\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/\",\"name\":\"Dom\u00e1ca z\u00e1klad\u0148a a diamant M. E. Portera\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/terminovany-vklad.jpg\",\"datePublished\":\"2023-02-27T13:39:36+00:00\",\"dateModified\":\"2024-05-13T12:57:42+00:00\",\"description\":\"M. E. Porter: dom\u00e1ca z\u00e1klad\u0148a a porterov diamant. Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita, z\u00e1soba v\u00fdrobn\u00fdch faktorov a existencia dod\u00e1vate\u013esk\u00fdch odvetv\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/terminovany-vklad.jpg\",\"contentUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/terminovany-vklad.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/domaca-zakladna-a-diamant-m-e-portera\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dom\u00e1ca z\u00e1klad\u0148a a diamant M. E. Portera\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\",\"name\":\"Podnik\u00e1m, lietam a relaxujem\",\"description\":\"Vrtu\u013en\u00edky.sk\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\",\"name\":\"Podnik\u00e1m, lietam a relaxujem\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/news-vrtulniky-sk-logo-e1660318023553.png\",\"contentUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/news-vrtulniky-sk-logo-e1660318023553.png\",\"width\":201,\"height\":200,\"caption\":\"Podnik\u00e1m, lietam a relaxujem\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vrtulniky\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/person\\\/7ff007765bc70c0a20e1487aebea02d9\",\"name\":\"Bc. Januska\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/author\\\/jana6121\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dom\u00e1ca z\u00e1klad\u0148a a diamant M. E. Portera","description":"M. E. Porter: dom\u00e1ca z\u00e1klad\u0148a a porterov diamant. Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita, z\u00e1soba v\u00fdrobn\u00fdch faktorov a existencia dod\u00e1vate\u013esk\u00fdch odvetv\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/","og_locale":"sk_SK","og_type":"article","og_title":"Dom\u00e1ca z\u00e1klad\u0148a a diamant M. E. Portera","og_description":"M. E. Porter: dom\u00e1ca z\u00e1klad\u0148a a porterov diamant. Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita, z\u00e1soba v\u00fdrobn\u00fdch faktorov a existencia dod\u00e1vate\u013esk\u00fdch odvetv\u00ed.","og_url":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/","og_site_name":"Podnik\u00e1m, lietam a relaxujem","article_publisher":"https:\/\/www.facebook.com\/vrtulniky\/","article_published_time":"2023-02-27T13:39:36+00:00","article_modified_time":"2024-05-13T12:57:42+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/terminovany-vklad.jpg","type":"image\/jpeg"}],"author":"Bc. Januska","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Bc. Januska","Predpokladan\u00fd \u010das \u010d\u00edtania":"3 min\u00faty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/#article","isPartOf":{"@id":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/"},"author":{"name":"Bc. Januska","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/person\/7ff007765bc70c0a20e1487aebea02d9"},"headline":"Dom\u00e1ca z\u00e1klad\u0148a a diamant M. E. Portera","datePublished":"2023-02-27T13:39:36+00:00","dateModified":"2024-05-13T12:57:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/"},"wordCount":555,"commentCount":0,"publisher":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#organization"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/terminovany-vklad.jpg","articleSection":["Osobnosti","Vzdel\u00e1vam sa"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/","url":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/","name":"Dom\u00e1ca z\u00e1klad\u0148a a diamant M. E. Portera","isPartOf":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/#primaryimage"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/terminovany-vklad.jpg","datePublished":"2023-02-27T13:39:36+00:00","dateModified":"2024-05-13T12:57:42+00:00","description":"M. E. Porter: dom\u00e1ca z\u00e1klad\u0148a a porterov diamant. Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita, z\u00e1soba v\u00fdrobn\u00fdch faktorov a existencia dod\u00e1vate\u013esk\u00fdch odvetv\u00ed.","breadcrumb":{"@id":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/#primaryimage","url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/terminovany-vklad.jpg","contentUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/terminovany-vklad.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.vrtulniky.sk\/news\/domaca-zakladna-a-diamant-m-e-portera\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vrtulniky.sk\/news\/"},{"@type":"ListItem","position":2,"name":"Dom\u00e1ca z\u00e1klad\u0148a a diamant M. E. Portera"}]},{"@type":"WebSite","@id":"https:\/\/www.vrtulniky.sk\/news\/#website","url":"https:\/\/www.vrtulniky.sk\/news\/","name":"Podnik\u00e1m, lietam a relaxujem","description":"Vrtu\u013en\u00edky.sk","publisher":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vrtulniky.sk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/www.vrtulniky.sk\/news\/#organization","name":"Podnik\u00e1m, lietam a relaxujem","url":"https:\/\/www.vrtulniky.sk\/news\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/news-vrtulniky-sk-logo-e1660318023553.png","contentUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/news-vrtulniky-sk-logo-e1660318023553.png","width":201,"height":200,"caption":"Podnik\u00e1m, lietam a relaxujem"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vrtulniky\/"]},{"@type":"Person","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/person\/7ff007765bc70c0a20e1487aebea02d9","name":"Bc. Januska","url":"https:\/\/www.vrtulniky.sk\/news\/author\/jana6121\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts\/10491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/comments?post=10491"}],"version-history":[{"count":0,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts\/10491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/media\/25234"}],"wp:attachment":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/media?parent=10491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/categories?post=10491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/tags?post=10491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}