{"id":10704,"date":"2023-03-06T15:25:31","date_gmt":"2023-03-06T14:25:31","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=10704"},"modified":"2024-05-13T14:57:39","modified_gmt":"2024-05-13T12:57:39","slug":"globalne-organizacie","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/globalne-organizacie\/","title":{"rendered":"Glob\u00e1lne organiz\u00e1cie"},"content":{"rendered":"

Klastre<\/h2>\n

Klastre (clusters) s\u00fa miestne koncentr\u00e1cie vz\u00e1jomne prepojen\u00fdch firiem a in\u0161tit\u00faci\u00ed v konkr\u00e9tnom odbore. Klastre zahr\u0148uj\u00fa skupinu previazan\u00fdch priemyslov\u00fdch odvetv\u00ed a \u010fal\u0161\u00edch subjektov d\u00f4le\u017eit\u00fdch pre hospod\u00e1rsku s\u00fa\u0165a\u017e. Obsahuj\u00fa napr\u00edklad dod\u00e1vate\u013eov \u0161pecializovan\u00fdch vstupov ako s\u00fa s\u00fa\u010dasti, stroje a slu\u017eby a poskytovate\u013eov \u0161pecializovanej infra\u0161trukt\u00fary. Klastre sa \u010dasto roz\u0161iruj\u00fa smerom dole k odbytov\u00fdm kan\u00e1lom a z\u00e1kazn\u00edkom a do str\u00e1n k v\u00fdrobcom komplement\u00e1rnych produktov a k spolo\u010dnostiam v priemyslov\u00fdch odvetviach pr\u00edbuzn\u00fdch z h\u013eadiska schopnost\u00ed, technol\u00f3gi\u00ed alebo spolo\u010dn\u00fdch vstupov. Mnoho klastrov tie\u017e zahr\u0148uje vl\u00e1dne \u010di in\u00e9 in\u0161tit\u00facie \u2013 ako napr\u00edklad univerzity, normotvorn\u00e9 agent\u00fary, v\u00fdskumn\u00e9 t\u00edmy, \u010di obchodn\u00e9 asoci\u00e1cie, ktor\u00e9 poskytuj\u00fa \u0161pecializovan\u00e9 \u0161kolenia, vzdel\u00e1vanie, inform\u00e1cie, v\u00fdskum a technick\u00fa podporu.\u201c
\n\u201eKlastre s\u00fa siete vz\u00e1jomne z\u00e1visl\u00fdch firiem, in\u0161tit\u00faci\u00ed produkuj\u00facich znalosti, premos\u0165uj\u00facich in\u0161tit\u00facie a z\u00e1kazn\u00edkov prepojen\u00fdch do v\u00fdrobn\u00e9ho re\u0165azca, ktor\u00fd vytv\u00e1ra pridan\u00fa hodnotu. Koncept klastrov ide \u010falej ne\u017e sie\u0165ov\u00e1 spolupr\u00e1ca firiem (networking), nako\u013eko zah\u0155\u0148a v\u0161etky formy odovzd\u00e1vania a v\u00fdmeny znalost\u00ed… a ide tie\u017e \u010falej ne\u017e tradi\u010dn\u00e1 sektorov\u00e1 anal\u00fdza.\u201c<\/p>\n

Glob\u00e1lne spolo\u010dnosti<\/h2>\n

Rozli\u0161ujeme tri typy spolo\u010dnost\u00ed s\u00fa\u0165a\u017eiacich a operuj\u00facich na celosvetovom trhu – glob\u00e1lnych organiz\u00e1ci\u00ed:<\/p>\n

    \n
  1. internacion\u00e1lne firmy<\/li>\n
  2. multinacion\u00e1lne firmy<\/li>\n
  3. transnacion\u00e1lne firmy<\/li>\n<\/ol>\n

    V\u0161etky tieto spolo\u010dnosti zamestn\u00e1vaj\u00fa \u013eud\u00ed v odli\u0161n\u00fdch krajin\u00e1ch, a mnoh\u00e9 z nich maj\u00fa administrat\u00edvne, marketingov\u00e9 \u010di v\u00fdrobn\u00e9 prev\u00e1dzky, ktor\u00e9 naz\u00fdvame div\u00edzie alebo pobo\u010dky, umiestnen\u00e9 po celom svete. V\u0161eobecne plat\u00ed, \u017ee typ spolo\u010dnosti a charakter jej postavenia na glob\u00e1lnom trhu<\/a> ud\u00e1va jej orient\u00e1cia a strat\u00e9gia v r\u00e1mci p\u00f4sobenia na tomto trhu.
    \nInternacion\u00e1lna firma<\/strong> je firma, ktor\u00e1 dom\u00e1ce produkty a slu\u017eby pon\u00faka na zahrani\u010dnom trhu tou istou met\u00f3dou, ktor\u00e1 sa osved\u010dila a priniesla firme \u00faspech na trhu dom\u00e1com. Spolo\u010dnos\u0165 Avon \u2013 Anglicko napr\u00edklad priamym predajom umiestnila svoje v\u00fdrobky nielen na dom\u00e1ci, ale aj na \u00e1zijsk\u00fd, eur\u00f3psky \u010di juhoamerick\u00fd trh.
    \nMultinacion\u00e1lna firma<\/strong> vn\u00edma svet ako do celku posp\u00e1jan\u00e9 \u010dasti a ku ka\u017edej z t\u00fdchto \u010dast\u00ed pristupuje samostatne. Tieto firmy vypracuj\u00fa to\u013eko vari\u00e1ci\u00ed svojho produktu, reklamn\u00fdch programov a zna\u010diek, na ko\u013eko kraj\u00edn sa v svojej strat\u00e9gii zamerali. Napr\u00edklad firma Lever Europe \u2013 div\u00edzia firmy Unilever \u2013 umiestnila svoju zna\u010dku zn\u00e1mu v USA ako Snuggle do 10 eur\u00f3pskych kraj\u00edn pod siedmimi odli\u0161n\u00fdmi menami, zah\u0155\u0148aj\u00fac r\u00f4zne balenia a programy na podporu predaja.
    \nTransnacion\u00e1lna firma<\/strong> vn\u00edma svet ako jeden obrovsk\u00fd trh a m\u00e1 tendenciu \u0161tandardizova\u0165 svoje marketingov\u00e9 ativity. H\u013ead\u00e1     minim\u00e1lne kult\u00farne rozdiely<\/a>, sna\u017e\u00ed sa n\u00e1js\u0165 univerz\u00e1lneho z\u00e1kazn\u00edka. T\u00e1to strat\u00e9gia je ve\u013emi ob\u013e\u00faben\u00e1 medzi mnoh\u00fdmi business-to-business spolo\u010dnos\u0165ami ako napr. Caterpillar a Komatsu \u2013 \u0165a\u017ek\u00e9 in\u017einierstvo a stroj\u00e1rstv, \u010di Intel a Motorola. T\u00fato strat\u00e9giu u\u017e \u00faspe\u0161ne vyu\u017e\u00edvaj\u00fa napr. Timex, Seiko, Citizen \u2013 hodinky, Coca-Cola a Pepsi-Cola \u2013 nealko n\u00e1poje alebo McDonald\u00b4s \u2013 fast food. T\u00fato strat\u00e9giu v roku 2000 prebrala aj spolo\u010dnos\u0165 Ford, ktor\u00e1 na trh prieniesla tzv. \u201esvetov\u00e9 auto\u201c \u2013 v Eur\u00f3pe zn\u00e1me ako Ford Mondeo, v USA ako Ford Contour a Mercury Mystique.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Klastre Klastre (clusters) s\u00fa miestne koncentr\u00e1cie vz\u00e1jomne prepojen\u00fdch firiem a in\u0161tit\u00faci\u00ed v konkr\u00e9tnom odbore. Klastre zahr\u0148uj\u00fa skupinu previazan\u00fdch priemyslov\u00fdch odvetv\u00ed a \u010fal\u0161\u00edch subjektov d\u00f4le\u017eit\u00fdch pre … <\/p>\n","protected":false},"author":15,"featured_media":25145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551,52],"tags":[148],"class_list":["post-10704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikam","category-podnikanie","tag-globalizacia"],"yoast_head":"\nGlob\u00e1lne organiz\u00e1cie<\/title>\n<meta name=\"description\" content=\"Glob\u00e1lne spolo\u010dnosti a klastre - glob\u00e1lne organiz\u00e1cie. 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