{"id":10759,"date":"2023-03-10T16:13:05","date_gmt":"2023-03-10T15:13:05","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=10759"},"modified":"2024-05-13T14:57:38","modified_gmt":"2024-05-13T12:57:38","slug":"ciele-v-organizacii","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/ciele-v-organizacii\/","title":{"rendered":"\u010co s\u00fa to ciele? Ako naplni\u0165 podnikate\u013esk\u00e9 ciele?"},"content":{"rendered":"<p><strong>Cie\u013e predstavuje bud\u00faci projektovan\u00fd alebo predpokladan\u00fd stav, ktor\u00fd sa podnik sna\u017e\u00ed vo svojej <a href=\"https:\/\/www.euroekonom.sk\/podnik-a-podnikanie\/\">podnikate\u013eskej \u010dinnosti<\/a> dosiahnu\u0165.<\/strong><\/p>\n<h2>Defin\u00edcia cie\u013ea<\/h2>\n<p>Cie\u013e m\u00f4\u017eeme vymedzi\u0165 ako \u017eiaduci bud\u00faci stav, ktor\u00fd m\u00e1 by\u0165 dosiahnut\u00fd. Prim\u00e1rnym cie\u013eom s\u00fakromn\u00fdch podnikov je v\u00e4\u010d\u0161inou zisk. Stupe\u0148 dosiahnutia cie\u013ea sa d\u00e1 ozna\u010di\u0165 za najd\u00f4le\u017eitej\u0161ie krit\u00e9rium hodnotenia \u010dinnost\u00ed podniku. Ciele podniku m\u00f4\u017eu by\u0165 r\u00f4zne napr\u00edklad <a href=\"https:\/\/www.euroekonom.sk\/financie\/financna-analyza\/analyza-vysledku-hospodarenia-podniku\/\">udr\u017eanie \u00farovne zisku<\/a>, z\u00edskanie v\u00e4\u010d\u0161ieho tr\u017en\u00e9ho podielu a podobne.<\/p>\n<h2>SMART krit\u00e9ri\u00e1<\/h2>\n<p>V odbornej literat\u00fare sa doporu\u010duje aby cie\u013e bol veden\u00fd tak aby sp\u013a\u0148al krit\u00e9ria SMART, \u010do ozna\u010duje za\u010diato\u010dn\u00e9 p\u00edsmen\u00e1 po\u017eadovan\u00fdch vlastnost\u00ed:<\/p>\n<ol>\n<li><strong>S<\/strong> (specific) \u2013 cie\u013e by mal by\u0165 jasne zadan\u00fd a \u010do je od jeho splnenia o\u010dak\u00e1van\u00e9<\/li>\n<li><strong>M<\/strong> (measurable) \u2013 dosiahnutie cie\u013ea by malo by\u0165 merate\u013en\u00e9<\/li>\n<li><strong>A<\/strong> (acceptable) \u2013 cie\u013e by mal by\u0165 prijate\u013en\u00fd zo strany, ktor\u00e1 ju bude plni\u0165<\/li>\n<li><strong>R<\/strong> (realistic) \u2013 mal by by\u0165 re\u00e1lne dosiahnute\u013en\u00fd<\/li>\n<li><strong>T<\/strong> (timed) \u2013 dosiahnute\u013en\u00fd v ur\u010denom \u010dase<\/li>\n<\/ol>\n<h2>Deklarovan\u00e9 a skuto\u010dn\u00e9 ciele<\/h2>\n<p><strong>Deklarovan\u00e9 ciele<\/strong> vyjadruj\u00fa ofici\u00e1lne prehl\u00e1senie, \u010do chce organiz\u00e1cie dosiahnu\u0165 (na zakladaj\u00facich zmluv\u00e1ch, v\u00fdro\u010dn\u00fdch spr\u00e1vach, verejn\u00fdch prehl\u00e1seniach mana\u017e\u00e9rov). Skuto\u010dn\u00e9 (re\u00e1lne) ciele s\u00fa tak\u00e9 ciele, ktor\u00e9 organiz\u00e1cia cez zamestnancov skuto\u010dne realizuje.<\/p>\n<h2>Postup formulovania cie\u013eov<\/h2>\n<ol>\n<li>Formul\u00e1cia v\u0161eobecn\u00fdch cie\u013eov, napr. zv\u00fd\u0161i\u0165 podiel na trhu, rentability kapit\u00e1lu a pod.<\/li>\n<li>Formul\u00e1cia konkr\u00e9tnych cie\u013eov, napr. zv\u00fd\u0161i\u0165 podiel na trhu v priebehu 3 rokov o 20 %.<\/li>\n<li>Stanovenie prior\u00edt cie\u013eov, napr. prednostne zv\u00fd\u0161i\u0165 podiel na trhu pred <a href=\"https:\/\/www.euroekonom.sk\/riziko-financneho-investovania-a-financny-trojuholnik\/\">ROI<\/a>.<\/li>\n<\/ol>\n<p>\u00dalohy mana\u017e\u00e9rskeho pl\u00e1novania v oblasti cie\u013eov:<\/p>\n<ul>\n<li>ur\u010dova\u0165 priority cie\u013eov;<\/li>\n<li>stanovi\u0165 \u010dasov\u00fd r\u00e1mec cie\u013eov;<\/li>\n<li>rie\u0161i\u0165 konflikty medzi cie\u013emi;<\/li>\n<li>ur\u010dova\u0165 mer\u00edtka cie\u013eov<\/li>\n<\/ul>\n<h2>Klasifik\u00e1cia cie\u013eov<\/h2>\n<p>Vybran\u00e9 h\u013eadisk\u00e1 klasifik\u00e1cie cie\u013eov<\/p>\n<ol>\n<li>Ciele pod\u013ea pe\u0148a\u017en\u00e9ho vyjadrenia:\n<ul>\n<li>monet\u00e1rne<\/li>\n<li>nemonet\u00e1rne<\/li>\n<\/ul>\n<\/li>\n<li>Ciele z h\u013eadiska hierarchie:\n<ul>\n<li>hlavn\u00fd cie\u013e<\/li>\n<li>\u010diastkov\u00e9 ciele<\/li>\n<\/ul>\n<\/li>\n<li>Ciele z \u010dasov\u00e9ho h\u013eadiska:\n<ul>\n<li>kr\u00e1tkodob\u00e9<\/li>\n<li>strednodob\u00e9<\/li>\n<li>dlhodob\u00e9<\/li>\n<\/ul>\n<\/li>\n<li>Ciele z h\u013eadiska ohrani\u010denosti:\n<ul>\n<li>neohrani\u010den\u00e9<\/li>\n<li>ohrani\u010den\u00e9<\/li>\n<\/ul>\n<\/li>\n<li>Ciele z h\u013eadiska vz\u00e1jomn\u00fdch vz\u0165ahov:\n<ul>\n<li>komplement\u00e1rne<\/li>\n<li>konkuren\u010dn\u00e9<\/li>\n<li>indiferentn\u00e9<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2>Vz\u0165ahy medzi cie\u013emi<\/h2>\n<ul>\n<li><strong>Komplementarita cie\u013eov<\/strong> nast\u00e1va vtedy, ke\u010f sledovanie cie\u013ea c<sub>1 <\/sub>z\u00e1rove\u0148 pozit\u00edvne ovplyv\u0148uje dosahovanie cie\u013ea c<sub>2<\/sub>.<\/li>\n<li><strong>Konkurencia cie\u013eov<\/strong> nast\u00e1va vtedy, ke\u010f dosiahnutie jedn\u00e9ho cie\u013ea, napr. c<sub>1<\/sub> s\u0165a\u017euje dosiahnutie cie\u013ea druh\u00e9ho c<sub>2<\/sub><\/li>\n<li><strong>Indiferencia cie\u013eov<\/strong> nast\u00e1va vtedy, ke\u010f sa dosiahnutie dvoch cie\u013eov vz\u00e1jomne neovplyv\u0148uje<\/li>\n<\/ul>\n<h2>Syst\u00e9m cie\u013eov podniku<\/h2>\n<p>Podnikov\u00e9 ciele s\u00fa kvalitat\u00edvne a kvantitat\u00edvne a existuj\u00fa v ur\u010ditej hierarchii. Na vrchole organiz\u00e1cie s\u00fa tzv. \u201eve\u013ek\u00e9 ciele\u201c, ktor\u00e9 vyjadruj\u00fa z\u00e1ujmy cel\u00e9ho podniku. Z nich sa odvodzuj\u00fa ciele pre ni\u017e\u0161ie stupne organiza\u010dnej a riadiacej \u0161trukt\u00fary a\u017e po najni\u017e\u0161ie jednotky a jednotlivcov. Smerom dole sa ciele konkretizuj\u00fa a transformuj\u00fa z dlhodob\u00fdch na kr\u00e1tkodob\u00e9 a\u017e operat\u00edvne ciele.<\/p>\n<h2>Proces stanovenia cie\u013eov<\/h2>\n<p>Ciele s\u00fa v\u00fdsledkom procesu vyjedn\u00e1vania. Podnikov\u00e9 ciele stanovuje ved\u00faca skupina podniku (vlastn\u00edci podniku, vedenie a za ur\u010dit\u00fdch okolnost\u00ed aj \u010fal\u0161\u00ed pracovn\u00edci). Ved\u00facu skupinu maj\u00fa mo\u017enos\u0165 ovplyvni\u0165 aj tzv. satelitn\u00e9 skupiny (zamestnanci, z\u00e1kazn\u00edci, dod\u00e1vatelia, poskytovatelia \u00faverov, odbory, \u0161t\u00e1tne in\u0161tit\u00facie).<br \/>\nPodmienky tvorby cie\u013eov:<\/p>\n<ul>\n<li>Vz\u0165ahy medzi pracovn\u00edkmi (meradlom m\u00f4\u017ee by\u0165 napr. odmena, istota pracovn\u00e9ho miesta\u2026);<\/li>\n<li>Kapit\u00e1lov\u00e9 vz\u0165ahy (meradlom: dividendy, pr\u00e1vo na p\u00f4\u017ei\u010dky\u2026);<\/li>\n<li>Dod\u00e1vate\u013esk\u00e9 vz\u0165ahy (mer\u00edtko: term\u00ednovan\u00e9 splatnosti, podpora zvy\u0161ovania produktivity\u2026);<\/li>\n<li>Spolo\u010densk\u00e9 pr\u00ednosy (mer\u00edtko: dane a odvody, udr\u017eiavanie \u017eivotn\u00e9ho prostredia\u2026).<\/li>\n<\/ul>\n<p>Faktory, ktor\u00e9 ovplyv\u0148uj\u00fa proces stanovenia cie\u013eov:<\/p>\n<ul>\n<li><strong>Vplyv okolia<\/strong> \u2013 vplyvy konkurencie, z\u00e1sahy vl\u00e1dy, dopyt<\/li>\n<li><strong>Schopnosti mana\u017e\u00e9rov<\/strong> \u2013 vlastnosti mana\u017e\u00e9rov ved\u00facich podnik m\u00f4\u017eu by\u0165 r\u00f4zne a preto bud\u00fa napr\u00edklad ofenz\u00edvne laden\u00ed mana\u017e\u00e9ri sledova\u0165 in\u00e9 ciele ako defenz\u00edvne laden\u00ed<\/li>\n<li><strong>D\u00f4le\u017eit\u00ed akcion\u00e1ri<\/strong> \u2013 ciele m\u00f4\u017eu by\u0165 diktovan\u00e9 d\u00f4le\u017eit\u00fdmi akcion\u00e1rmi p\u00f4sobiacimi v okol\u00ed firmy<\/li>\n<li><strong>Minul\u00fd v\u00fdvoj v podniku<\/strong> \u2013 sk\u00fasenosti z minulej realiz\u00e1cie cie\u013eov<\/li>\n<li><strong>Disponibiln\u00e9 zdroje<\/strong> \u2013 podnik disponuj\u00faci ve\u013ek\u00fdmi zdrojmi m\u00e1 v\u00e4\u010d\u0161iu mo\u017enos\u0165 reagova\u0165 na jednotliv\u00e9 zmeny v okol\u00ed<\/li>\n<li><strong>Intern\u00e9 vz\u0165ahy<\/strong> \u2013 pri formul\u00e1cii cie\u013eov je d\u00f4le\u017eit\u00e1 podpora zamestnancov a akcion\u00e1rov<\/li>\n<\/ul>\n<h2>Pr\u00edstupy k tvorbe podnikov\u00fdch cie\u013eov<\/h2>\n<h3>Tradi\u010dn\u00fd pr\u00edstup<\/h3>\n<ul>\n<li>Ciele formuluje <a href=\"https:\/\/www.euroekonom.sk\/manazment\/\">vrcholov\u00fd mana\u017ement organiz\u00e1cie<\/a>. Hlavn\u00e9 ciele sa potom roz\u010dlenia na \u010diastkov\u00e9 a tie sa potom priradia k pr\u00edslu\u0161n\u00fdm organiza\u010dn\u00fdm \u00farovniam, resp. organiza\u010dn\u00fdm \u00fatvarom. Ide teda o jednosmern\u00fd proces.<\/li>\n<li>\u010casovo menej n\u00e1ro\u010dn\u00fd a jednoduch\u0161\u00ed z h\u013eadiska form\u00e1lnej proced\u00fary<\/li>\n<li>Nie je kompatibiln\u00fd s participat\u00edvnym mana\u017ementom \u2013 vytv\u00e1ra ve\u013ek\u00fd priestor na rozdielnu interpret\u00e1ciu t\u00fdch ist\u00fdch \u00faloh<\/li>\n<\/ul>\n<h3>Mana\u017ement pod\u013ea cie\u013eov<\/h3>\n<ul>\n<li>\u0161pecifik\u00e1cia cie\u013eov<\/li>\n<li>\u00fa\u010das\u0165 zamestnancov a mana\u017e\u00e9rov na rozhodovan\u00ed,<\/li>\n<li>ur\u010denie \u010dasov\u00e9ho obdobia plnenia cie\u013eov,<\/li>\n<li>sp\u00e4tn\u00e1 v\u00e4zba &#8211; kontrola dosiahnut\u00fdch v\u00fdsledkov a z\u00e1rove\u0148 hodnotenie v\u00fdkonov pracovn\u00edkov, ktor\u00e9 sa odr\u00e1\u017ea v syst\u00e9me odme\u0148ovania<\/li>\n<\/ul>\n<h3>Funkcion\u00e1lny typ<\/h3>\n<ul>\n<li>\u0161trukt\u00fara vhodn\u00e1 pre men\u0161ie a stredn\u00e9 podniky s jednoduch\u00fdm v\u00fdrobn\u00fdm programom<\/li>\n<li>uplat\u0148uje sa tu v\u00e4\u010d\u0161\u00ed stupe\u0148 centraliz\u00e1cie<\/li>\n<li>pl\u00e1novacie \u00fatvary m\u00f4\u017eu existova\u0165 zvl\u00e1\u0161\u0165 pre oddelenie strat\u00e9gie a <a href=\"https:\/\/www.euroekonom.sk\/struktura-business-planu-podnikatelsky-plan\/\">oddelenie business pl\u00e1nu<\/a>,<\/li>\n<li>vo firme existuje len jeden \u00fatvar pre realiz\u00e1ciu strategick\u00e9ho aj podnikate\u013esk\u00e9ho pl\u00e1novania<\/li>\n<li>pl\u00e1novac\u00ed \u00fatvar nie je vybudovan\u00fd a pl\u00e1novaciu \u010dinnos\u0165 realizuje podnikate\u013e<\/li>\n<\/ul>\n<h3>Divizion\u00e1lny typ<\/h3>\n<ul>\n<li>vo ve\u013ek\u00fdch podnikoch s diverzifikovan\u00fdm v\u00fdrobn\u00fdm portf\u00f3liom.<\/li>\n<li>ide o decentralizovan\u00fa organiza\u010dn\u00fa \u0161trukt\u00faru, kde ka\u017ed\u00e1 z div\u00edzi\u00ed m\u00e1 ur\u010dit\u00fa mieru samostatnosti<\/li>\n<li><strong>vrcholov\u00fd pl\u00e1novac\u00ed syst\u00e9m<\/strong> pln\u00ed koordina\u010dn\u00fa funkciu v r\u00e1mci pl\u00e1novania a jeho \u00fa\u010dastn\u00edkom je vrcholov\u00fd mana\u017ement firmy<\/li>\n<li><strong>divizion\u00e1lny pl\u00e1novac\u00ed syst\u00e9m<\/strong> koordinuje pl\u00e1novacie \u010dinnosti ni\u017e\u0161\u00edch organiza\u010dn\u00fdch jednotiek, div\u00edzi\u00e1m sa stanov\u00ed objem zisku, v\u00fdnosnos\u0165 vlo\u017een\u00e9ho kapit\u00e1lu<\/li>\n<li>tvorbu pl\u00e1novacieho syst\u00e9mu tu m\u00f4\u017eu ovplyvni\u0165 aj tzv. zodpovednostn\u00e9 centr\u00e1. Ide o div\u00edziu, alebo in\u00fa vn\u00fatropodnikov\u00fa organiza\u010dn\u00fa jednotku, ktor\u00e9 s\u00fa v podniku zodpovedn\u00e9 za ur\u010dit\u00fa skupinu \u010dinnost\u00ed<\/li>\n<li><strong>opera\u010dno-v\u00fdrobn\u00fd pl\u00e1novac\u00ed syst\u00e9m<\/strong> sa zameriava na pl\u00e1novanie <a href=\"https:\/\/www.euroekonom.sk\/ekonomika\/podnikova-ekonomika\/vyroba\/\">ka\u017edodennej v\u00fdrobnej \u010dinnosti<\/a>, marketingovej \u010dinnosti a ostatn\u00fdch \u010dinnost\u00ed organiz\u00e1cie. Jeho \u010dinnos\u0165 sa teda vz\u0165ahuje na pl\u00e1novanie denn\u00fdch operat\u00edvnych \u010dinnost\u00ed pod\u013ea funk\u010dn\u00fdch oblast\u00ed podniku<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cie\u013e predstavuje bud\u00faci projektovan\u00fd alebo predpokladan\u00fd stav, ktor\u00fd sa podnik sna\u017e\u00ed vo svojej podnikate\u013eskej \u010dinnosti dosiahnu\u0165. Defin\u00edcia cie\u013ea Cie\u013e m\u00f4\u017eeme vymedzi\u0165 ako \u017eiaduci bud\u00faci stav, &hellip; <\/p>\n","protected":false},"author":17,"featured_media":25194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,553],"tags":[137,134],"class_list":["post-10759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manazment","category-vzdelavam-sa","tag-ciele","tag-podnikanie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010co s\u00fa to ciele? Ako naplni\u0165 podnikate\u013esk\u00e9 ciele?<\/title>\n<meta name=\"description\" content=\"Ciele podniku. Postup formulovania cie\u013eov. Syst\u00e9m cie\u013eov a ich klasifik\u00e1cia. Pr\u00edstupy k tvorbe podnikov\u00fdch cie\u013eov. 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