{"id":10948,"date":"2023-03-22T05:13:51","date_gmt":"2023-03-22T04:13:51","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=10948"},"modified":"2024-05-13T14:57:20","modified_gmt":"2024-05-13T12:57:20","slug":"nakup-a-nakupny-proces-vyrobneho-podniku","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/nakup-a-nakupny-proces-vyrobneho-podniku\/","title":{"rendered":"N\u00e1kup a n\u00e1kupn\u00fd proces v\u00fdrobn\u00e9ho podniku"},"content":{"rendered":"<h2>N\u00e1kup<\/h2>\n<p><a href=\"https:\/\/www.euroekonom.sk\/obchod\/logistika\/nakup-a-zasobovacia-logistika\/\">N\u00e1kup<\/a> predstavuje \u010dinnos\u0165, ktorou podnik z\u00edskava od in\u00e9ho podniku v\u00fdrobky a slu\u017eby ur\u010ditej kvality a kvantity v r\u00e1mci dohodnut\u00fdch podmienok a v term\u00ednoch, ktor\u00e9 zodpovedaj\u00fa potreb\u00e1m podniku. Je strategickou funkciou podniku. Jeho cie\u013eom je z\u00edska\u0165 \u010do najvhodnej\u0161iu proporciu medzi \u00fa\u017eitkom a cenou.<\/p>\n<h2>Hlavn\u00e9 faktory p\u00f4sobiace na z\u00e1kazn\u00edka \u2013 n\u00e1kupcu<\/h2>\n<p>N\u00e1kup je objektom vplyvu mnoh\u00fdch faktorov. Pri n\u00e1kupe sa ber\u00fa do \u00favahy faktory ekonomick\u00e9 a person\u00e1lne. Ak s\u00fa ponuky dod\u00e1vate\u013eov ve\u013emi podobn\u00e9, pre n\u00e1kupcu s\u00fa d\u00f4le\u017eitej\u0161ie person\u00e1lne faktory.<br \/>\nFaktory, ktor\u00e9 ovplyv\u0148uj\u00fa n\u00e1kup, m\u00f4\u017eeme rozdeli\u0165 do <strong>\u0161tyroch skup\u00edn<\/strong>:<\/p>\n<ul>\n<li><strong>faktory prostredia<\/strong> \u2013 faktory existuj\u00faceho a o\u010dak\u00e1van\u00e9ho ekonomick\u00e9ho prostredia, napr. <a href=\"https:\/\/www.euroekonom.sk\/ekonomika\/makroekonomika\/\">\u00farove\u0148 z\u00e1kladn\u00e9ho dopytu<\/a>, ekonomick\u00fd v\u00fdvoj a \u00farokov\u00e9 sadzby, technologick\u00e9, politick\u00e9 a konkuren\u010dn\u00e9 prostredie. Je potrebn\u00e9 sledova\u0165 ich v\u00fdvoj a odhadn\u00fa\u0165, odhadn\u00fa\u0165 ako ovplyvnia n\u00e1kupcu a vyu\u017ei\u0165 to ako pr\u00edle\u017eitos\u0165.<\/li>\n<li><strong>organiza\u010dn\u00e9 faktory<\/strong> \u2013 pred\u00e1vaj\u00faci by si mal uvedomi\u0165 p\u00f4sobenie nieko\u013ek\u00fdch organiza\u010dn\u00fdch faktorov:\n<ul>\n<li>postavenie n\u00e1kupn\u00e9ho oddelenia \u2013 toto oddelenie \u010dasto zauj\u00edma v podniku n\u00edzke postavenie, hoci ovplyv\u0148uje viac ne\u017e polovicu n\u00e1kladov<\/li>\n<li>centraliz\u00e1cia n\u00e1kupu \u2013 v\u0161eobecne znamen\u00e1 centralizovan\u00fd n\u00e1kup zna\u010dn\u00e9 \u00faspory n\u00e1kladov<\/li>\n<li>dlhodob\u00e9 zmluvy \u2013 z\u00e1kazn\u00edci na trhu v\u00fdrobnej sf\u00e9ry st\u00e1le viac vyh\u013ead\u00e1vaj\u00fa a uzatv\u00e1raj\u00fa dlhodob\u00e9 zmluvy so spo\u013eahliv\u00fdmi dod\u00e1vate\u013emi.<\/li>\n<li>hodnotenie \u010dinnosti n\u00e1kupu \u2013 mnoh\u00e9 firmy zaviedli viacer\u00e9 sp\u00f4soby odmien pre n\u00e1kupcov za dobr\u00e9 v\u00fdsledky v n\u00e1kupe.<\/li>\n<\/ul>\n<\/li>\n<li><strong>interperson\u00e1lne faktory<\/strong> \u2013 v\u0161etky inform\u00e1cie, ktor\u00e9 sa pred\u00e1vaj\u00facemu podar\u00ed zisti\u0165 o interperson\u00e1lnych vz\u0165ahoch a osobnostiach v centre n\u00e1kupu, bud\u00fa u\u017eito\u010dn\u00e9 a mal by ich zoh\u013eadni\u0165 pri <a href=\"https:\/\/www.euroekonom.sk\/cenove-strategie-a-pristupy-k-tvorbe-cien\/\">tvorbe strat\u00e9gie predaja<\/a>.<\/li>\n<li><strong>individu\u00e1lne faktory<\/strong> \u2013 ka\u017ed\u00fd \u00fa\u010dastn\u00edk procesu n\u00e1kupn\u00e9ho rozhodovania m\u00e1 svoje z\u00e1ujmy, motiv\u00e1ciu, presved\u010denie a preferencie. Tieto individu\u00e1lne faktory s\u00fa podmienen\u00e9 vekom, pr\u00edjmom, vzdelan\u00edm, odbornos\u0165ou, osobnos\u0165ou a postojom k riziku.<\/li>\n<\/ul>\n<h2>Strategick\u00e1 funkcia n\u00e1kupu<\/h2>\n<p>N\u00e1kup sa st\u00e1va strategick\u00fd d\u00f4le\u017eit\u00fdm \u010dinite\u013eom, preto\u017ee cie\u013eom ka\u017ed\u00e9ho podniku je dosiahnu\u0165, \u010do mo\u017eno najni\u017e\u0161iu v\u00fdrobn\u00fa cenu. N\u00e1kup m\u00e1 v tomto smere ur\u010duj\u00facu \u00falohu, preto\u017ee viac ne\u017e 50% z v\u00fdrobnej ceny je tvoren\u00e9 n\u00e1kupom. <strong>N\u00e1kup teda bezprostredne ovplyv\u0148uje v\u00fd\u0161ku zisku podniku.<\/strong><\/p>\n<h2>F\u00e1zy n\u00e1kupu na trhu v\u00fdrobnej sf\u00e9ry<\/h2>\n<p>Rozli\u0161ujeme nasledovn\u00e9 f\u00e1zy n\u00e1kupu:<\/p>\n<ul>\n<li>vznik probl\u00e9mu,<\/li>\n<li>v\u0161eobecn\u00e1 charakteristika potreby,<\/li>\n<li>\u0161pecifik\u00e1cia nakupovan\u00e9ho produktu,<\/li>\n<li>prieskum potenci\u00e1lnych zdrojov n\u00e1kupu,<\/li>\n<li>predlo\u017eenie pon\u00fak,<\/li>\n<li>v\u00fdber dod\u00e1vate\u013ea,<\/li>\n<li>zadanie objedn\u00e1vky na ur\u010dit\u00e9 mno\u017estvo tovaru,<\/li>\n<li>vyodnotenie dod\u00e1vky a dod\u00e1vate\u013eskej organiz\u00e1cie.<\/li>\n<\/ul>\n<p>V nasleduj\u00facom texte jednotliv\u00e9 etapy pribl\u00ed\u017eime bli\u017e\u0161ie.<\/p>\n<h3>Vznik probl\u00e9mu<\/h3>\n<p>Proces n\u00e1kupu za\u010d\u00edna poznan\u00edm probl\u00e9mu alebo potrieb, ktor\u00e9 mo\u017eno rie\u0161i\u0165 n\u00e1kupom v\u00fdrobkov alebo slu\u017eieb. Poznanie probl\u00e9mu vych\u00e1dza z intern\u00fdch alebo extern\u00fdch stimulov &#8211; najm\u00e4 od potenci\u00e1lnych dod\u00e1vate\u013eov.<br \/>\nIntern\u00e9 stimuly:<\/p>\n<ul>\n<li>oddelenie technick\u00e9ho rozvoja \u2013 zvy\u0161ovanie kvality na z\u00e1klade zni\u017eovania spotreby materi\u00e1lu<\/li>\n<li>oddelenie marketingu \u2013 zvy\u0161ovanie stup\u0148a uspokojenia potrieb pou\u017e\u00edvate\u013eom<\/li>\n<\/ul>\n<p>Extern\u00e9 stimuly:<\/p>\n<ul>\n<li>z\u00e1visia od schopnosti dod\u00e1vate\u013ea presved\u010di\u0165 odberate\u013ea prostredn\u00edctvom napr\u00edklad obchodn\u00fdch v\u00fdstav, reklamy, telefonickej ponuky, \u017ee pon\u00faka lep\u0161\u00ed v\u00fdrobok alebo ni\u017e\u0161iu cenu<\/li>\n<\/ul>\n<h3>V\u0161eobecn\u00e1 charakteristika potreby<\/h3>\n<p>Ak pozn\u00e1me potrebu, potom si n\u00e1kupca spracuje v\u0161eobecn\u00fa charakteristiku potreby, ktor\u00e1 obsahuje o\u010dak\u00e1van\u00e9 vlastnosti produktu, surov\u00edn, zariaden\u00ed a mno\u017estv\u00e1 potrebn\u00e9 v ur\u010ditom obdob\u00ed a vo forme z\u00e1kladn\u00fdch po\u017eiadaviek na produkt.<\/p>\n<h3>\u0160pecifik\u00e1cia nakupovan\u00e9ho produktu<\/h3>\n<p>V \u010fal\u0161ej f\u00e1ze si z\u00e1kazn\u00edk spracuje technick\u00e9 podrobnosti \u2013 \u0161pecifik\u00e1ciu produktu. Tu spolupracuj\u00fa aj <a href=\"https:\/\/www.euroekonom.sk\/logisticke-metody-druhy-a-typy-logistickych-metod\/\">odborn\u00edci z oblasti hodnotovej anal\u00fdzy<\/a>. Hodnotov\u00e1 anal\u00fdza je met\u00f3da minimaliz\u00e1cie n\u00e1kladov.<\/p>\n<h3>Prieskum potenci\u00e1lnych zdrojov n\u00e1kupu<\/h3>\n<p>Tu sa vypracov\u00e1va zoznam potenci\u00e1lnych dod\u00e1vate\u013eov, aby sa na\u0161la najvhodnej\u0161ia ponuka. Zoznam obsahuje nielen doteraj\u0161\u00edch dod\u00e1vate\u013eov, ale aj t\u00fdch, ktor\u00ed s podnikom dosia\u013e nespolupracovali. Jedna z najpraktickej\u0161\u00edch met\u00f3d spo\u010d\u00edva vo vypracovan\u00ed kr\u00e1tkeho zoznamu vybran\u00fdch dod\u00e1vate\u013eov na z\u00e1klade reklamy v odbornej tla\u010di. N\u00e1kupca m\u00f4\u017ee vyu\u017ei\u0165 ich \u00fa\u010das\u0165 na v\u00fdstavn\u00fdch sal\u00f3noch, resp. vyu\u017ei\u0165 obchodn\u00e9 zoznamy, po\u010d\u00edta\u010dov\u00fd prieskum alebo telefonicky z\u00edska\u0165 odpor\u00fa\u010dania in\u00fdch firiem.<\/p>\n<h3>Predlo\u017eenie pon\u00fak<\/h3>\n<p>N\u00e1kupca po\u017eiada dod\u00e1vate\u013eov, aby predlo\u017eili ponukov\u00e9 n\u00e1vrhy. Niektor\u00ed dod\u00e1vatelia po\u0161l\u00fa iba katal\u00f3g alebo vy\u0161l\u00fa obchodn\u00e9ho z\u00e1stupcu. Nakoniec sa urob\u00ed preh\u013ead o dod\u00e1vate\u013eoch , ktor\u00ed poslali form\u00e1lne ponuky. V tejto f\u00e1ze sa porovn\u00e1vaj\u00fa <a href=\"https:\/\/www.euroekonom.sk\/interpodnikove-vztahy-na-trhu-vyrobnej-sfery\/\">v\u00fdhody a nev\u00fdhody alternat\u00edvy \u201evyrobi\u0165 alebo nak\u00fapi\u0165\u201c<\/a>.<\/p>\n<h3>V\u00fdber dod\u00e1vate\u013ea<\/h3>\n<p>V\u00fdber dod\u00e1vate\u013ea z\u00e1vis\u00ed od intern\u00fdch, najm\u00e4 technick\u00fdch prek\u00e1\u017eok. Z\u00e1vis\u00ed od pon\u00fak a mo\u017enost\u00ed r\u00f4znych dod\u00e1vate\u013eov z h\u013eadiska ich vlastnej logistickej organiz\u00e1cie (bl\u00edzkos\u0165 v\u00fdrobn\u00fdch prev\u00e1dzok alebo skladovac\u00edch priestorov). Pred kone\u010dn\u00fdm rozhodnut\u00edm o v\u00fdbere m\u00f4\u017ee n\u00e1kupca e\u0161te rokova\u0165 s preferovan\u00fdmi dod\u00e1vate\u013emi o lep\u0161ej cene a podmienkach.<\/p>\n<h3>Zadanie objedn\u00e1vky na ur\u010dit\u00e9 mno\u017estvo tovaru<\/h3>\n<p>V tejto f\u00e1ze n\u00e1kupca spracuje zadanie objedn\u00e1vky. Patr\u00ed sem z\u00e1v\u00e4zn\u00e1 objedn\u00e1vka pre zvolen\u00e9ho dod\u00e1vate\u013ea alebo dod\u00e1vate\u013eov, zoznam technick\u00fdch \u0161pecifik\u00e1ci\u00ed, po\u017eadovan\u00e1 kvalita, term\u00edn dod\u00e1vky, reklama\u010dn\u00e9 podmienky&#8230;. Na zabezpe\u010denie \u00fadr\u017eby, prev\u00e1dzkov\u00e9ho materi\u00e1lu sa uzatv\u00e1raj\u00fa r\u00e1mcov\u00e9 zmluvy &#8211; nie objedn\u00e1vky.<\/p>\n<h3>Vyhodnotenie dod\u00e1vky a dod\u00e1vate\u013eskej organiz\u00e1cie<\/h3>\n<p>Proces n\u00e1kupu vy\u017eaduje f\u00e1zu kontroly. Spracov\u00e1va sa hodnotenie dod\u00e1vok a dod\u00e1vate\u013eov na z\u00e1klade inform\u00e1ci\u00ed obchodn\u00e9ho oddelenia a oddelenia v\u00fdroby. Takisto sa kontroluje dodr\u017eanie podmienok z\u00e1kladn\u00fdch po\u017eiadaviek: term\u00edn dod\u00e1vky, pravidelnos\u0165, pru\u017enos\u0165, schopnos\u0165 poskytn\u00fa\u0165 servis.<\/p>\n<h2>Zdroje<\/h2>\n<p>KITA, J. 2010. N\u00e1kup a predaj &#8211; z\u00e1kladn\u00e9 obchodn\u00e9 funkcie v\u00fdrobn\u00e9ho podniku. Bratislava: Iura Edition, 2010. ISBN 978-80-8078-380-8.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1kup N\u00e1kup predstavuje \u010dinnos\u0165, ktorou podnik z\u00edskava od in\u00e9ho podniku v\u00fdrobky a slu\u017eby ur\u010ditej kvality a kvantity v r\u00e1mci dohodnut\u00fdch podmienok a v term\u00ednoch, ktor\u00e9 &hellip; <\/p>\n","protected":false},"author":21,"featured_media":25120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,549],"tags":[],"class_list":["post-10948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obchod","category-pracujem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00e1kup a n\u00e1kupn\u00fd proces v\u00fdrobn\u00e9ho podniku<\/title>\n<meta name=\"description\" content=\"N\u00e1kupn\u00fd proces v\u00fdrobn\u00e9ho podniku. 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