{"id":11245,"date":"2023-04-08T19:50:28","date_gmt":"2023-04-08T17:50:28","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=11245"},"modified":"2024-05-13T14:57:17","modified_gmt":"2024-05-13T12:57:17","slug":"category-manazment","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/","title":{"rendered":"Category mana\u017ement"},"content":{"rendered":"

Category mana\u017ement (category management) znamen\u00e1 usporiadanie tovarov pod\u013ea produktu. Je pou\u017eite\u013en\u00fd v pr\u00edpade ve\u013ekej odli\u0161nosti produktov pre lep\u0161ie rozl\u00ed\u0161enie konkr\u00e9tneho produktu.<\/p>\n

Category manager<\/h2>\n

V s\u00favislosti s category mana\u017ementom je nutn\u00e9 zavies\u0165 pojem produktov\u00fd mana\u017e\u00e9r pr\u00edp. category mana\u017e\u00e9r. Je zodpovedn\u00fd za zavedenie category mana\u017ementu v organiz\u00e1cii.<\/p>\n

Mana\u017ement kateg\u00f3ri\u00ed<\/h2>\n

Pojem mana\u017ement kateg\u00f3ri\u00ed poch\u00e1dza z anglick\u00e9ho jazyka. V anglickom jazyku sa sklad\u00e1 z dvoch slov: \u201ecategory\u201c, ktor\u00e9 m\u00f4\u017eeme prelo\u017ei\u0165 ako \u201ekateg\u00f3ria\u201c alebo \u201etrieda\u201c, a slovo \u201emanagement\u201c, ktor\u00e9 znamen\u00e1 \u201evedenie\u201c alebo \u201eriadenie\u201c. Do slovensk\u00e9ho jazyka ho teda m\u00f4\u017eeme prelo\u017ei\u0165 aj ako \u201eriadenie skup\u00edn v\u00fdrobkov\u201c
\nKateg\u00f3rie produktov organiz\u00e1cie sa zameriavaj\u00fa na odstr\u00e1nenie nedostatkov z predch\u00e1dzaj\u00facich typov usporiadan\u00ed a zlep\u0161enie preh\u013eadnosti produktov. Nedostatok koordin\u00e1cie je eliminovan\u00fd prostredn\u00edctvom vytvorenia a zavedenia category mana\u017ementu. Nedostatok m\u00f4\u017ee vyvola\u0165 neprimeran\u00e1 s\u00fa\u0165a\u017eivos\u0165 pri vytv\u00e1ranie internej konkurencie.<\/p>\n

Komodita<\/h2>\n

V r\u00e1mci kategory mana\u017ementu je potrebn\u00e9 zavies\u0165 pojem komodita<\/a>. Je to z\u00e1kladn\u00fd produkt, ktor\u00fd nie je mo\u017en\u00e9 v mysli z\u00e1kazn\u00edka \u010falej diferencova\u0165
\nV category mana\u017emente je ve\u013emi d\u00f4le\u017eit\u00e9 aj rozhodnutie ku v\u00fdvoju kateg\u00f3rie. V r\u00e1mci tejto \u010dinnosti je potrebn\u00e9 pridelenie individu\u00e1lneho n\u00e1zvu ku komodite, (napr. mydlo, k\u00e1va, pivo). Pri novej kateg\u00f3rii pre nov\u00fd produkt je nevyhnutnos\u0165ou aplikovanie niektor\u00fdch existuj\u00facich prvkov komodity pre nov\u00fd produkt. V neposlednom rade aj pou\u017eitie nov\u00fdch a existuj\u00facich prvkov kateg\u00f3rie pre nov\u00fd produkt.<\/p>\n

Category mana\u017ement ako akt\u00edvum<\/h2>\n

Category mana\u017ement je jednou z najhodnotnej\u0161\u00edch akt\u00edv organiz\u00e1cie. Vytv\u00e1ra pozit\u00edvne o\u010dak\u00e1vanie a tak zni\u017euje riziko u z\u00e1kazn\u00edka, zni\u017euje n\u00e1klady na zav\u00e1dzaciu kampa\u0148 (reklama, obaly, etikety), cez roz\u0161irovanie category mana\u017ementu z\u00e1kazn\u00edci dedukuj\u00fa a vytv\u00e1raj\u00fa si rovnak\u00e9 o\u010dak\u00e1vania o pravdepodobnom zlo\u017een\u00ed a v\u00fdkonu nov\u00e9ho produktu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Category mana\u017ement (category management) znamen\u00e1 usporiadanie tovarov pod\u013ea produktu. Je pou\u017eite\u013en\u00fd v pr\u00edpade ve\u013ekej odli\u0161nosti produktov pre lep\u0161ie rozl\u00ed\u0161enie konkr\u00e9tneho produktu. Category manager V s\u00favislosti … <\/p>\n","protected":false},"author":15,"featured_media":25032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,553],"tags":[],"class_list":["post-11245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manazment","category-vzdelavam-sa"],"yoast_head":"\nCategory mana\u017ement<\/title>\n<meta name=\"description\" content=\"Mana\u017ement kateg\u00f3ri\u00ed - category management. Category manager, komodita a category mana\u017ement ako akt\u00edvum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Category mana\u017ement\" \/>\n<meta property=\"og:description\" content=\"Mana\u017ement kateg\u00f3ri\u00ed - category management. Category manager, komodita a category mana\u017ement ako akt\u00edvum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/\" \/>\n<meta property=\"og:site_name\" content=\"Podnik\u00e1m, lietam a relaxujem\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vrtulniky\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-08T17:50:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T12:57:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/om-atk3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bc. Januska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bc. Januska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/\"},\"author\":{\"name\":\"Bc. Januska\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/person\\\/7ff007765bc70c0a20e1487aebea02d9\"},\"headline\":\"Category mana\u017ement\",\"datePublished\":\"2023-04-08T17:50:28+00:00\",\"dateModified\":\"2024-05-13T12:57:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/\"},\"wordCount\":348,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/om-atk3.jpg\",\"articleSection\":[\"Mana\u017ement\",\"Vzdel\u00e1vam sa\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/\",\"name\":\"Category mana\u017ement\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/om-atk3.jpg\",\"datePublished\":\"2023-04-08T17:50:28+00:00\",\"dateModified\":\"2024-05-13T12:57:17+00:00\",\"description\":\"Mana\u017ement kateg\u00f3ri\u00ed - category management. Category manager, komodita a category mana\u017ement ako akt\u00edvum.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/om-atk3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/om-atk3.jpg\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/category-manazment\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Category mana\u017ement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\",\"name\":\"Podnik\u00e1m, lietam a relaxujem\",\"description\":\"Vrtu\u013en\u00edky.sk\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\",\"name\":\"Podnik\u00e1m, lietam a relaxujem\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/news-vrtulniky-sk-logo-e1660318023553.png\",\"contentUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/news-vrtulniky-sk-logo-e1660318023553.png\",\"width\":201,\"height\":200,\"caption\":\"Podnik\u00e1m, lietam a relaxujem\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vrtulniky\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/person\\\/7ff007765bc70c0a20e1487aebea02d9\",\"name\":\"Bc. Januska\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/author\\\/jana6121\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Category mana\u017ement","description":"Mana\u017ement kateg\u00f3ri\u00ed - category management. Category manager, komodita a category mana\u017ement ako akt\u00edvum.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/","og_locale":"sk_SK","og_type":"article","og_title":"Category mana\u017ement","og_description":"Mana\u017ement kateg\u00f3ri\u00ed - category management. Category manager, komodita a category mana\u017ement ako akt\u00edvum.","og_url":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/","og_site_name":"Podnik\u00e1m, lietam a relaxujem","article_publisher":"https:\/\/www.facebook.com\/vrtulniky\/","article_published_time":"2023-04-08T17:50:28+00:00","article_modified_time":"2024-05-13T12:57:17+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/om-atk3.jpg","type":"image\/jpeg"}],"author":"Bc. Januska","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Bc. Januska","Predpokladan\u00fd \u010das \u010d\u00edtania":"2 min\u00faty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/#article","isPartOf":{"@id":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/"},"author":{"name":"Bc. Januska","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/person\/7ff007765bc70c0a20e1487aebea02d9"},"headline":"Category mana\u017ement","datePublished":"2023-04-08T17:50:28+00:00","dateModified":"2024-05-13T12:57:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/"},"wordCount":348,"commentCount":0,"publisher":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#organization"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/om-atk3.jpg","articleSection":["Mana\u017ement","Vzdel\u00e1vam sa"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.vrtulniky.sk\/news\/category-manazment\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/","url":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/","name":"Category mana\u017ement","isPartOf":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/#primaryimage"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/om-atk3.jpg","datePublished":"2023-04-08T17:50:28+00:00","dateModified":"2024-05-13T12:57:17+00:00","description":"Mana\u017ement kateg\u00f3ri\u00ed - category management. Category manager, komodita a category mana\u017ement ako akt\u00edvum.","breadcrumb":{"@id":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vrtulniky.sk\/news\/category-manazment\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/#primaryimage","url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/om-atk3.jpg","contentUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/om-atk3.jpg","width":800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.vrtulniky.sk\/news\/category-manazment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vrtulniky.sk\/news\/"},{"@type":"ListItem","position":2,"name":"Category mana\u017ement"}]},{"@type":"WebSite","@id":"https:\/\/www.vrtulniky.sk\/news\/#website","url":"https:\/\/www.vrtulniky.sk\/news\/","name":"Podnik\u00e1m, lietam a relaxujem","description":"Vrtu\u013en\u00edky.sk","publisher":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vrtulniky.sk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/www.vrtulniky.sk\/news\/#organization","name":"Podnik\u00e1m, lietam a relaxujem","url":"https:\/\/www.vrtulniky.sk\/news\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/news-vrtulniky-sk-logo-e1660318023553.png","contentUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/news-vrtulniky-sk-logo-e1660318023553.png","width":201,"height":200,"caption":"Podnik\u00e1m, lietam a relaxujem"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vrtulniky\/"]},{"@type":"Person","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/person\/7ff007765bc70c0a20e1487aebea02d9","name":"Bc. Januska","url":"https:\/\/www.vrtulniky.sk\/news\/author\/jana6121\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts\/11245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/comments?post=11245"}],"version-history":[{"count":0,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts\/11245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/media\/25032"}],"wp:attachment":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/media?parent=11245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/categories?post=11245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/tags?post=11245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}