Franchising je syst\u00e9m ist\u00e9ho druhu licen\u010dn\u00fdch zml\u00fav<\/a>, ktor\u00e9 sa st\u00e1vaj\u00fa \u010d\u00edm \u010falej t\u00fdm ob\u013e\u00fabenej\u0161\u00edmi v oblasti podnikania. Do franchisingu je mo\u017en\u00e9 zahrn\u00fa\u0165 i r\u00f4zne typy podnikania zalo\u017een\u00e9ho na distribu\u010dn\u00fdch a agent\u00farnych zmluv\u00e1ch.
\nZ\u00edskan\u00edm opr\u00e1vnenia na pou\u017e\u00edvanie image producenta je mo\u017en\u00e9 vykon\u00e1va\u0165 kontroly nad \u010dinnos\u0165ou organiz\u00e1cie prev\u00e1dzkuj\u00facej franchising producentom a poskytova\u0165 odborn\u00fa pomoc.
\nOpiera sa o \u00fazku a nepretr\u017eit\u00fa spolupr\u00e1cu pr\u00e1vne a finan\u010dne samostatn\u00fdch a nez\u00e1visl\u00fdch podnikov franchisora a jeho franchisantov. Franchisor zaru\u010duje svojim franchisantom pr\u00e1vo a z\u00e1rove\u0148 im d\u00e1va povinnos\u0165 vykon\u00e1va\u0165 obchodn\u00fa \u010dinnos\u0165 v s\u00falade s jeho koncepciou.<\/p>\nPoplatky za franchising<\/h2>\n
Za franchising sa odv\u00e1dzaj\u00fa poplatky za pou\u017e\u00edvanie mena (poplatok za slu\u017eby). Hlavnou v\u00fdhodou pre franchisanta s\u00fa obchodn\u00e9 oper\u00e1cie na vlastn\u00fd \u00fa\u010det, vyu\u017e\u00edvanie odsk\u00fa\u0161an\u00fdch met\u00f3d, pomoc a podpora, reklamn\u00e1 kampa\u0148. Hlavnou nev\u00fdhodou pre franchisanta s\u00fa vstupn\u00e9 invest\u00edcie, doh\u013ead, pri ne\u00faspechu obchodn\u00e9ho mena z\u00edska ne\u00faspech aj franchisant.<\/p>\n
Obchodn\u00e9 meno<\/h2>\n
S franchisingovou licenciou<\/strong> si podnikate\u013e kupuje pr\u00e1vo pou\u017e\u00edva\u0165 osved\u010den\u00e9 a siln\u00e9 obchodn\u00e9 meno<\/strong>, ktor\u00e9 u\u017e na trhu dok\u00e1zalo, \u017ee je schopn\u00e1 zauja\u0165 \u0161irok\u00fa popul\u00e1ciu a generova\u0165 zauj\u00edmav\u00e9 zisky<\/strong>. \u00daspe\u0161n\u00fd franchisingov\u00fd koncept eliminuje rizik\u00e1 ch\u00fdb<\/strong> za\u010d\u00ednaj\u00faceho podnikate\u013ea<\/a> a poskytuje jasn\u00fd n\u00e1vod, ako premeni\u0165 svoje \u00fasilie na pe\u0148a\u017en\u00fd zisk a z\u00e1rove\u0148 pom\u00e1ha\u0165 \u013eu\u010fom.<\/p>\n","protected":false},"excerpt":{"rendered":"Franchising je jednou z foriem spolupr\u00e1ce, a to finan\u010dnou spolu\u00fa\u010das\u0165ou na podnikan\u00ed (organiz\u00e1cia zauj\u00edmaj\u00faca sa o franchising plat\u00ed producentovi). Je to forma podnikania zalo\u017een\u00e1 na … <\/p>\n","protected":false},"author":15,"featured_media":24955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551,52],"tags":[],"class_list":["post-11249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikam","category-podnikanie"],"yoast_head":"\n
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