{"id":11325,"date":"2023-09-03T01:23:34","date_gmt":"2023-09-02T23:23:34","guid":{"rendered":"http:\/\/www.kekonom.sk\/?p=4077"},"modified":"2024-05-13T14:56:29","modified_gmt":"2024-05-13T12:56:29","slug":"cestovny-ruch-marketingove-kampane-napriec-kulturami","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/","title":{"rendered":"CESTOVN\u00dd RUCH: Marketingov\u00e9 kampane naprie\u010d kult\u00farami"},"content":{"rendered":"

Cestovn\u00e9 kancel\u00e1rie a \u00farady cestovn\u00e9ho ruchu \u010dasto potrebuj\u00fa optimalizova\u0165 svoje webov\u00e9 str\u00e1nky. Efekt\u00edvna optimaliz\u00e1cia vyh\u013ead\u00e1va\u010dov je v\u0161ak podriaden\u00e1 nieko\u013ek\u00fdm pravidl\u00e1m. Najv\u00e4\u010d\u0161ou v\u00fdhodou internetu je, \u017ee nepozn\u00e1 hranice. Odborn\u00edci na online marketing na tento jednoduch\u00fd ale z\u00e1sadn\u00fd detail zab\u00fadaj\u00fa. V prvej f\u00e1ze zalo\u017eila v\u00e4\u010d\u0161ina spolo\u010dnost\u00ed zaoberaj\u00facich sa marketingom vo vyh\u013ead\u00e1va\u010doch svoju medzin\u00e1rodn\u00fa strat\u00e9giu preva\u017ene na anglickom internetovom priestore. V s\u00fa\u010dasnosti maj\u00fa z\u00e1ujem o lok\u00e1lnu optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de (SEO).
\nTourism Review Digital Network (TRDN) je jednozna\u010dne priekopn\u00edkom lokalizovan\u00fdch informa\u010dn\u00fdch kan\u00e1lov so zameran\u00edm na cestovn\u00fd ruch. Martin Heger, ved\u00faci \u0161pecialista marketingu Tourism Review, predstavil niektor\u00e9 princ\u00edpy expanzie SEO na medzin\u00e1rodnej \u00farovni a jej \u00faspechu v medzin\u00e1rodn\u00fdch kampaniach. \u201cV\u00e4\u010d\u0161ina nov\u00e1\u010dikov v medzin\u00e1rodnej SEO zab\u00fada, \u017ee zatia\u013e \u010do v Spojen\u00fdch \u0161t\u00e1toch a v Eur\u00f3pe m\u00e1 najv\u00e4\u010d\u0161\u00ed podiel na trhu Google, v \u010c\u00edne je hlavn\u00fdm vyh\u013ead\u00e1va\u010dom Baidu a v Rusku je to Yandex. Ten m\u00e1 na ruskom trhu s vyh\u013ead\u00e1va\u010dmi asi 67%,\u201d uviedol Heger.
\n\u201cVyh\u013ead\u00e1va\u010d vznikol na za\u010diatku 90. rokov a z\u00edskal si ob\u013eubu v\u010faka technol\u00f3gii mapovania a schopnosti vyhovie\u0165 kult\u00farnym \u0161pecifik\u00e1m,\u201d dodal Heger.
\nMnoho odborn\u00edkov v\u0161ak zd\u00f4raz\u0148uje, \u017ee Google m\u00e1 probl\u00e9m z\u00edska\u0165 na ruskom trhu viac ako 20%. Tie\u017e mnoho analytikov z Wall Street ver\u00ed, \u017ee Baidu preuk\u00e1\u017ee rovnak\u00fd rast ako Google vo svojich za\u010diatkoch. \u201cMysl\u00edme si, \u017ee Baidu m\u00f4\u017ee v najbli\u017e\u0161\u00edch \u0161tyroch a\u017e \u0161iestich rokoch zv\u00fd\u0161i\u0165 svoj podiel 3,5 a\u017e 4 kr\u00e1t,\u201d usudzuj\u00fa odborn\u00edci.
\nSledovanie r\u00f4znych svetov\u00fdch vyh\u013ead\u00e1va\u010dov je ale \u010d\u00edm \u010falej n\u00e1ro\u010dnej\u0161ie. Nielen\u017ee v ka\u017edej krajine pou\u017e\u00edvaj\u00fa vyh\u013ead\u00e1va\u010de in\u00e9 algoritmy, ale napr\u00edklad \u010d\u00ednske \u00farady chc\u00fa navy\u0161e internetov\u00e9 vyh\u013ead\u00e1vanie regulova\u0165. Niektor\u00ed obchodn\u00edci, ktor\u00ed sa zaoberaj\u00fa medzin\u00e1rodn\u00fdmi SEO veria, \u017ee k lokaliz\u00e1cii sta\u010d\u00ed jednoducho prelo\u017ei\u0165 p\u00f4vodn\u00fd anglick\u00fd obsah do in\u00e9ho jazyka. \u201cTo je od z\u00e1kladu zl\u00fd pr\u00edstup,\u201d tvrd\u00ed Martin Heger. Nepom\u00f4\u017ee webov\u00fa str\u00e1nku len prelo\u017ei\u0165, preto\u017ee r\u00f4zni \u013eudia z r\u00f4znych oblast\u00ed h\u013eadaj\u00fa r\u00f4zne veci. Pou\u017e\u00edvaj\u00fa pritom slov\u00e1, ktor\u00e9 nie s\u00fa presn\u00fdm prekladom, ale vych\u00e1dzaj\u00fa z ich konkr\u00e9tneho prostredia a spr\u00e1vania. \u201cPreklad h\u013eadan\u00fdch fr\u00e1z je z\u010faleka najklamlivej\u0161ia met\u00f3da v\u0161etk\u00fdch profesion\u00e1lov cestovn\u00e9ho ruchu vo viacjazy\u010dn\u00fdch SEO. Pravidlo \u010d\u00edslo 1 vo viacjazy\u010dn\u00fdch SEO: prehliadnutie skuto\u010dnosti, \u017ee k\u013e\u00fa\u010dov\u00e9 slov\u00e1 nemo\u017eno previes\u0165, je naj\u010dastej\u0161ia pr\u00ed\u010dina ne\u00faspechu optimaliz\u00e1cie medzin\u00e1rodn\u00fdch vyh\u013ead\u00e1va\u010dov,\u201d upozor\u0148uje Heger.
\n\u010eal\u0161ou nevyhnutnos\u0165ou je spr\u00e1vne reagova\u0165 na kult\u00farne rozdiely. Tie s\u00fa pre dobr\u00fd marketing z\u00e1sadn\u00e9, \u010di u\u017e online, alebo offline. Kvalitn\u00fd v\u00fdskum k\u013e\u00fa\u010dov\u00fdch slov m\u00f4\u017ee nielen v\u0161eobecne zlep\u0161i\u0165 kvalitu str\u00e1nok o cestovnom ruchu, ale aj rozpozna\u0165, ako potenci\u00e1lni z\u00e1kazn\u00edci myslia a ktor\u00e9 cestovn\u00e9 produkty s\u00fa pre nich najvhodnej\u0161ie.
\nPr\u00edstup sa l\u00ed\u0161i v ka\u017edej spolo\u010dnosti. Niektor\u00e9 firmy prejd\u00fa od centralizovan\u00fdch marketingov\u00fdch strat\u00e9gi\u00ed k decentralizovan\u00fdm a potom zase sp\u00e4\u0165. Mnoho spolo\u010dnost\u00ed v\u0161ak ver\u00ed, \u017ee zvl\u00e1dli optimaliz\u00e1ciu v anglickom jazyku a sna\u017eia sa touto cestou presadi\u0165 na medzin\u00e1rodn\u00fdch trhoch. P\u00e1n Heger navrhuje outsourcing online reklamy na kvalifikovan\u00fdch odborn\u00edkov so sk\u00fasenos\u0165ami v koordin\u00e1cii marketingu a komunik\u00e1cii s PR naprie\u010d trhom.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cestovn\u00e9 kancel\u00e1rie a \u00farady cestovn\u00e9ho ruchu \u010dasto potrebuj\u00fa optimalizova\u0165 svoje webov\u00e9 str\u00e1nky. Efekt\u00edvna optimaliz\u00e1cia vyh\u013ead\u00e1va\u010dov je v\u0161ak podriaden\u00e1 nieko\u013ek\u00fdm pravidl\u00e1m. Najv\u00e4\u010d\u0161ou v\u00fdhodou internetu je, \u017ee … <\/p>\n","protected":false},"author":5,"featured_media":25308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,553],"tags":[],"class_list":["post-11325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vzdelavam-sa"],"yoast_head":"\nCESTOVN\u00dd RUCH: Marketingov\u00e9 kampane naprie\u010d kult\u00farami - Podnik\u00e1m, lietam a relaxujem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CESTOVN\u00dd RUCH: Marketingov\u00e9 kampane naprie\u010d kult\u00farami - Podnik\u00e1m, lietam a relaxujem\" \/>\n<meta property=\"og:description\" content=\"Cestovn\u00e9 kancel\u00e1rie a \u00farady cestovn\u00e9ho ruchu \u010dasto potrebuj\u00fa optimalizova\u0165 svoje webov\u00e9 str\u00e1nky. Efekt\u00edvna optimaliz\u00e1cia vyh\u013ead\u00e1va\u010dov je v\u0161ak podriaden\u00e1 nieko\u013ek\u00fdm pravidl\u00e1m. Najv\u00e4\u010d\u0161ou v\u00fdhodou internetu je, \u017ee …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/\" \/>\n<meta property=\"og:site_name\" content=\"Podnik\u00e1m, lietam a relaxujem\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vrtulniky\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-02T23:23:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T12:56:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/vrtulnik-helikoptera-23.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1225\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/\"},\"author\":{\"name\":\"Marta\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/person\\\/c0a8939002b2237daa4a1bd4f544e01f\"},\"headline\":\"CESTOVN\u00dd RUCH: Marketingov\u00e9 kampane naprie\u010d kult\u00farami\",\"datePublished\":\"2023-09-02T23:23:34+00:00\",\"dateModified\":\"2024-05-13T12:56:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/\"},\"wordCount\":637,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/vrtulnik-helikoptera-23.jpg\",\"articleSection\":[\"Marketing\",\"Vzdel\u00e1vam sa\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/\",\"name\":\"CESTOVN\u00dd RUCH: Marketingov\u00e9 kampane naprie\u010d kult\u00farami - Podnik\u00e1m, lietam a relaxujem\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/vrtulnik-helikoptera-23.jpg\",\"datePublished\":\"2023-09-02T23:23:34+00:00\",\"dateModified\":\"2024-05-13T12:56:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/vrtulnik-helikoptera-23.jpg\",\"contentUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/vrtulnik-helikoptera-23.jpg\",\"width\":1225,\"height\":980},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/cestovny-ruch-marketingove-kampane-napriec-kulturami\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CESTOVN\u00dd RUCH: Marketingov\u00e9 kampane naprie\u010d kult\u00farami\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\",\"name\":\"Podnik\u00e1m, lietam a relaxujem\",\"description\":\"Vrtu\u013en\u00edky.sk\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\",\"name\":\"Podnik\u00e1m, lietam a relaxujem\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/news-vrtulniky-sk-logo-e1660318023553.png\",\"contentUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/news-vrtulniky-sk-logo-e1660318023553.png\",\"width\":201,\"height\":200,\"caption\":\"Podnik\u00e1m, lietam a relaxujem\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vrtulniky\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/person\\\/c0a8939002b2237daa4a1bd4f544e01f\",\"name\":\"Marta\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/author\\\/inzercia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CESTOVN\u00dd RUCH: Marketingov\u00e9 kampane naprie\u010d kult\u00farami - Podnik\u00e1m, lietam a relaxujem","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/","og_locale":"sk_SK","og_type":"article","og_title":"CESTOVN\u00dd RUCH: Marketingov\u00e9 kampane naprie\u010d kult\u00farami - Podnik\u00e1m, lietam a relaxujem","og_description":"Cestovn\u00e9 kancel\u00e1rie a \u00farady cestovn\u00e9ho ruchu \u010dasto potrebuj\u00fa optimalizova\u0165 svoje webov\u00e9 str\u00e1nky. Efekt\u00edvna optimaliz\u00e1cia vyh\u013ead\u00e1va\u010dov je v\u0161ak podriaden\u00e1 nieko\u013ek\u00fdm pravidl\u00e1m. Najv\u00e4\u010d\u0161ou v\u00fdhodou internetu je, \u017ee …","og_url":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/","og_site_name":"Podnik\u00e1m, lietam a relaxujem","article_publisher":"https:\/\/www.facebook.com\/vrtulniky\/","article_published_time":"2023-09-02T23:23:34+00:00","article_modified_time":"2024-05-13T12:56:29+00:00","og_image":[{"width":1225,"height":980,"url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/vrtulnik-helikoptera-23.jpg","type":"image\/jpeg"}],"author":"Marta","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Marta","Predpokladan\u00fd \u010das \u010d\u00edtania":"3 min\u00faty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/#article","isPartOf":{"@id":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/"},"author":{"name":"Marta","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/person\/c0a8939002b2237daa4a1bd4f544e01f"},"headline":"CESTOVN\u00dd RUCH: Marketingov\u00e9 kampane naprie\u010d kult\u00farami","datePublished":"2023-09-02T23:23:34+00:00","dateModified":"2024-05-13T12:56:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/"},"wordCount":637,"commentCount":0,"publisher":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#organization"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/vrtulnik-helikoptera-23.jpg","articleSection":["Marketing","Vzdel\u00e1vam sa"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/","url":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/","name":"CESTOVN\u00dd RUCH: Marketingov\u00e9 kampane naprie\u010d kult\u00farami - Podnik\u00e1m, lietam a relaxujem","isPartOf":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/#primaryimage"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/vrtulnik-helikoptera-23.jpg","datePublished":"2023-09-02T23:23:34+00:00","dateModified":"2024-05-13T12:56:29+00:00","breadcrumb":{"@id":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/#primaryimage","url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/vrtulnik-helikoptera-23.jpg","contentUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/vrtulnik-helikoptera-23.jpg","width":1225,"height":980},{"@type":"BreadcrumbList","@id":"https:\/\/www.vrtulniky.sk\/news\/cestovny-ruch-marketingove-kampane-napriec-kulturami\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vrtulniky.sk\/news\/"},{"@type":"ListItem","position":2,"name":"CESTOVN\u00dd RUCH: Marketingov\u00e9 kampane naprie\u010d kult\u00farami"}]},{"@type":"WebSite","@id":"https:\/\/www.vrtulniky.sk\/news\/#website","url":"https:\/\/www.vrtulniky.sk\/news\/","name":"Podnik\u00e1m, lietam a relaxujem","description":"Vrtu\u013en\u00edky.sk","publisher":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vrtulniky.sk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/www.vrtulniky.sk\/news\/#organization","name":"Podnik\u00e1m, lietam a relaxujem","url":"https:\/\/www.vrtulniky.sk\/news\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/news-vrtulniky-sk-logo-e1660318023553.png","contentUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/news-vrtulniky-sk-logo-e1660318023553.png","width":201,"height":200,"caption":"Podnik\u00e1m, lietam a relaxujem"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vrtulniky\/"]},{"@type":"Person","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/person\/c0a8939002b2237daa4a1bd4f544e01f","name":"Marta","url":"https:\/\/www.vrtulniky.sk\/news\/author\/inzercia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts\/11325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/comments?post=11325"}],"version-history":[{"count":0,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts\/11325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/media\/25308"}],"wp:attachment":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/media?parent=11325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/categories?post=11325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/tags?post=11325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}