{"id":16471,"date":"2023-05-10T10:21:45","date_gmt":"2023-05-10T08:21:45","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=16471"},"modified":"2024-05-13T14:57:01","modified_gmt":"2024-05-13T12:57:01","slug":"struktura-business-planu-podnikatelsky-plan","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/","title":{"rendered":"\u0160trukt\u00fara business pl\u00e1nu (podnikate\u013esk\u00fd pl\u00e1n)"},"content":{"rendered":"<p><strong>Tvor\u00edte podnikate\u013esk\u00fd pl\u00e1n (podnikate\u013esk\u00fd z\u00e1mer) a h\u013ead\u00e1te n\u00e1vod, ako ho vypracova\u0165? Pozrite si preh\u013eadn\u00fa \u0161trukt\u00faru, ktor\u00e1 v\u00e1m pom\u00f4\u017ee vytvori\u0165 <a href=\"https:\/\/www.euroekonom.sk\/ekonomia\/podnikatelsky-plan\/\">business pl\u00e1n<\/a>. Pripravili sme pre v\u00e1s z\u00e1kladn\u00fa a detailn\u00fa \u0161trukt\u00faru podnikate\u013esk\u00e9ho pl\u00e1nu.<\/strong><\/p>\n<h2>Z\u00e1kladn\u00e1 \u0161trukt\u00fara business pl\u00e1nu<\/h2>\n<ol>\n<li>Z\u00e1kladn\u00e9 \u00fadaje<\/li>\n<li>Executive summary<\/li>\n<li>Popis spolo\u010dnosti<\/li>\n<li>Produkt \/ slu\u017eba<\/li>\n<li>Anal\u00fdza trhu<\/li>\n<li>Strat\u00e9gia a implement\u00e1cia<\/li>\n<li>Zamestnanci a t\u00edm<\/li>\n<li>Finan\u010dn\u00e1 anal\u00fdza<\/li>\n<li>Pr\u00edlohy<\/li>\n<\/ol>\n<h2>Detailn\u00e1 \u0161trukt\u00fara business pl\u00e1nu<\/h2>\n<h2>1. Z\u00e1kladn\u00e9 \u00fadaje<\/h2>\n<ul>\n<li>N\u00e1zov projektu<\/li>\n<li>Logo<\/li>\n<li>Kontaktn\u00e9 \u00fadaje<\/li>\n<li>S\u00eddlo<\/li>\n<li>\u00dadaje o podnikate\u013eovi<\/li>\n<\/ul>\n<h2>2. Executive summary<\/h2>\n<ul>\n<li>Meno a miesto podnikania<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/podstata-podniku\/\">Obchodn\u00fd koncept<\/a><\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/marketing\/produkt-a-produktova-politika\/\">Pred\u00e1van\u00fd produkt<\/a> \/ <a href=\"https:\/\/www.euroekonom.sk\/obchod\/sluzby\/\">slu\u017eba<\/a><\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/ekonomika\/vseobecna-ekonomicka-teoria\/potreby-a-statky\/\">Plnen\u00e1 potreba na trhu<\/a><\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/konkurencna-vyhoda-a-jej-zdroje\/\">Konkuren\u010dn\u00e1 v\u00fdhoda<\/a><\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/podnikova-kultura-a-strategicke-vodcovstvo\/\">K\u013e\u00fa\u010dov\u00e9 faktory \u00faspechu<\/a><\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/financie\/financna-analyza\/analyza-ziskovosti-podniku\/\">Ziskovos\u0165<\/a><\/li>\n<li>Moment\u00e1lna situ\u00e1cia<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/planovanie-a-postup-tvorby-planov\/\">\u00da\u010del podnikate\u013esk\u00e9ho pl\u00e1nu<\/a><\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/investicie-a-investovanie\/\">Potreba invest\u00edcie<\/a><\/li>\n<\/ul>\n<h2>3. Popis spolo\u010dnosti<\/h2>\n<h3>Z\u00e1kladn\u00e9 inform\u00e1cie o spolo\u010dnosti<\/h3>\n<ul>\n<li>Druh podnikania a odvetvie<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/podnik-a-podnikanie\/\">Pr\u00e1vna subjektivita<\/a><\/li>\n<li>Vlastn\u00edctvo firmy \/ management<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/fazy-zivotneho-cyklu-podniku\/\">Zalo\u017eenie podniku<\/a><\/li>\n<li>Lokalita<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/ekonomia\/podnik-a-podnikanie\/majetok-podniku\/\">Majetok, zariadenie a z\u00e1zemie<\/a><\/li>\n<li>Relevantn\u00e1 hist\u00f3ria (v\u00fdznamn\u00e9 m\u00ed\u013eniky, \u00faspechy)<\/li>\n<\/ul>\n<h3>V\u00edzia<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.euroekonom.sk\/marketing\/strategicky-marketing\/\">Poslanie<\/a><\/li>\n<li>F\u00e1za, v ktorej sa spolo\u010dnos\u0165 nach\u00e1dza<\/li>\n<li>Pl\u00e1n realiz\u00e1cie startupovej f\u00e1zy<\/li>\n<li>Bud\u00faci rozvoj spolo\u010dnosti<\/li>\n<\/ul>\n<h3>Partneri<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.euroekonom.sk\/strategia-a-strategicke-riadenie\/\">Vymenovanie strategick\u00fdch partnerov<\/a><\/li>\n<li>Potenci\u00e1lni partneri<\/li>\n<li>Pr\u00ednos spolupr\u00e1ce<\/li>\n<\/ul>\n<h3>Invest\u00edcie<\/h3>\n<ul>\n<li>N\u00e1roky na investora<\/li>\n<li>Forma spolupr\u00e1ce<\/li>\n<li>Finan\u010dn\u00e1 \/ strategick\u00e1 pomoc<\/li>\n<li>V\u00fd\u0161ka invest\u00edcie vs. podiel v spolo\u010dnosti<\/li>\n<\/ul>\n<h2>4. Produkt \/ slu\u017eba<\/h2>\n<h3>Popis slu\u017eby \/ produktu<\/h3>\n<ul>\n<li>Vymenova\u0165 a pop\u00edsa\u0165 produkty \/ slu\u017eby (hlavn\u00e9 \u010drty)<\/li>\n<li>Vylep\u0161enie doteraj\u0161\u00edch slu\u017eieb alebo novinka na trhu<\/li>\n<li>Potreba a probl\u00e9my na trhu<\/li>\n<li>Uspokojovan\u00e9 (saturovan\u00e9) potreby a v\u00fdhody pre z\u00e1kazn\u00edka<\/li>\n<li>Sp\u00e4tn\u00e1 v\u00e4zba od z\u00e1kazn\u00edkov<\/li>\n<li>Z\u00e1kazn\u00edkove d\u00f4vody pre n\u00e1kup<\/li>\n<li>Bud\u00face produkty (<a href=\"https:\/\/www.euroekonom.sk\/podnikove-strategie\/\">strat\u00e9gia do bud\u00facnosti<\/a>, \u0161t\u00e1dium v\u00fdvoja a vz\u0165ah medzi v\u00fdvojom a potrebou trhov)<\/li>\n<\/ul>\n<h3>Konkuren\u010dn\u00e9 porovnanie<\/h3>\n<ul>\n<li>V\u0161eobecn\u00e9 porovnanie produktov s konkurenciou<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/manazment\/strategicka-diagnostika\/swot-analyza\/\">Siln\u00e9 a slab\u00e9 str\u00e1nky produktov<\/a><\/li>\n<li>Osobitosti (odl\u00ed\u0161enie sa od konkurencie)<\/li>\n<li>Unik\u00e1tnos\u0165 a konkuren\u010dn\u00e1 v\u00fdhoda (cena, kvalita, slu\u017eby)<\/li>\n<\/ul>\n<h3>Technol\u00f3gia (v pr\u00edpade technologick\u00fdch projektov)<\/h3>\n<ul>\n<li>Technologick\u00e9 produkty<\/li>\n<li>Technol\u00f3gia zasahuj\u00face produkt (v\u00fdrobn\u00e9 procesy)<\/li>\n<li>Technol\u00f3gia ako zdroj konkuren\u010dnej v\u00fdhody<\/li>\n<li>Zabezpe\u010denie (patenty, licencie, \u00fa\u017eitkov\u00e9 vzory)<\/li>\n<\/ul>\n<h2>5. Anal\u00fdza trhu<\/h2>\n<h3>Sektor<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.euroekonom.sk\/manazment\/strategicka-diagnostika\/analyza-odvetvia\/\">Charakteristika sektoru \/ odvetvia<\/a> (dynamika, trendy)<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/analyza-makroprostredia-a-analyza-mikroprostredia\/\">Anal\u00fdza makrookolia (PEST anal\u00fdza)<\/a><\/li>\n<li>Ve\u013ekos\u0165 trhu (po\u010det u\u017e\u00edvate\u013eov, objem tr\u017eieb, bud\u00faci v\u00fdvoj)<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/manazment\/strategicka-diagnostika\/porter\/\">Pr\u00edle\u017eitosti na trhu (SWOT anal\u00fdza)<\/a><\/li>\n<li>Konkr\u00e9tne segmenty pre zacielenie<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/manazment\/marketingovy-manazment\/bariery-vstupu-a-vystupu-z-odvetvia\/\">Bari\u00e9ry vstupu na trh<\/a><\/li>\n<\/ul>\n<h3>Anal\u00fdza dod\u00e1vate\u013eov<\/h3>\n<ul>\n<li>Infra\u0161trukt\u00fara<\/li>\n<li>Spr\u00e1vanie dod\u00e1vate\u013eov<\/li>\n<li>Dod\u00e1vate\u013esk\u00e1 sie\u0165<\/li>\n<li>Diverzifik\u00e1cia dod\u00e1vate\u013eskej siete<\/li>\n<li>Strategick\u00ed dod\u00e1vatelia<\/li>\n<\/ul>\n<h3>Anal\u00fdza z\u00e1kazn\u00edkov<\/h3>\n<ul>\n<li>Opis potenci\u00e1lneho z\u00e1kazn\u00edka \/ cie\u013eov\u00e9 skupiny (vek, oblas\u0165, pohlavie, vzdelanie, odvetvie, z\u00e1ujem)<\/li>\n<li>Potreby \/ probl\u00e9my potenci\u00e1lneho z\u00e1kazn\u00edka<\/li>\n<li>Vzorce spr\u00e1vania potenci\u00e1lneho z\u00e1kazn\u00edka<\/li>\n<li>Re\u00e1lne t\u00fa\u017eby z\u00e1kazn\u00edkov (produkt, ktor\u00fd chce z\u00e1kazn\u00edk, nie ktor\u00fd je ide\u00e1lny pod\u013ea v\u00fdrobcu)<\/li>\n<li>Z\u00e1kazn\u00edcky d\u00f4vod uprednostnenia spolo\u010dnosti pred konkurenciou<\/li>\n<li>U\u017e\u00edvate\u013e produktu (z\u00e1kazn\u00edk nak\u00fapi, u\u017e\u00edvate\u013e u\u017e\u00edva)<\/li>\n<\/ul>\n<h3>Anal\u00fdza konkurencie<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.euroekonom.sk\/manazment\/marketingovy-manazment\/analyza-odvetvia-a-konkurencie\/\">Porovnanie s konkurenciou<\/a> (\u0161tandard v sektore)<\/li>\n<li>Priama \/ nepriama konkurencia<\/li>\n<li>Potenci\u00e1lna konkurencia<\/li>\n<li>Hrozby od konkurencie<\/li>\n<li>Najsilnej\u0161\u00ed hr\u00e1\u010di v odvetv\u00ed (poz\u00edcia spolo\u010dnosti proti nim)<\/li>\n<li>Positioning spolo\u010dnosti<\/li>\n<li>Faktory \u00faspechu<\/li>\n<li>Konkuren\u010dn\u00e1 v\u00fdhoda (udr\u017eate\u013enos\u0165, unik\u00e1tnos\u0165, doba skop\u00edrovania konkuren\u010dn\u00fdch v\u00fdhod konkurenciou)<\/li>\n<\/ul>\n<h2>6. Strat\u00e9gia a implement\u00e1cia<\/h2>\n<h3>Propag\u00e1cia \/ marketing &#8211; marketingov\u00e1 strat\u00e9gia<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.euroekonom.sk\/cenove-strategie-a-pristupy-k-tvorbe-cien\/\">Cenov\u00e1 strat\u00e9gia<\/a>\n<ul>\n<li>Met\u00f3dy na ur\u010dovanie ceny<\/li>\n<li>Ve\u013ekos\u0165 mar\u017e\u00ed<\/li>\n<li>Porovnanie cien s konkurenciou<\/li>\n<li>D\u00f4le\u017eitos\u0165 ceny na poli konkurencie<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/komunikacia-a-jej-funkcie\/\">Komunika\u010dn\u00e1 politika \/ propag\u00e1cia<\/a>\n<ul>\n<li>Hlavn\u00fd odkaz pre z\u00e1kazn\u00edkov<\/li>\n<li>Povedomie o zna\u010dke (Brand Awareness)<\/li>\n<li>Z\u00edskavanie nov\u00fdch z\u00e1kazn\u00edkov<\/li>\n<li>Udr\u017eiavanie si s\u00fa\u010dasn\u00fdch z\u00e1kazn\u00edkov<\/li>\n<li>Pop\u00edsanie reklamnej kampane (\u010dasov\u00e1 a logick\u00e1 nadv\u00e4znos\u0165 jednotliv\u00fdch krokov, vizualiz\u00e1cia reklamn\u00fdch materi\u00e1lov)<\/li>\n<li>M\u00e4sov\u00e1 vs. diferencovan\u00e1 komunik\u00e1cia<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/marketing\/\">Formy marketingu (reklama, PR, modern\u00e9 trendy)<\/a><\/li>\n<li>Komunika\u010dn\u00e9 kan\u00e1ly (masm\u00e9di\u00e1, soci\u00e1lne siete, WOM)<\/li>\n<li>Vymedzenie lokality (republika, kraj, zahrani\u010dia)<\/li>\n<li>Efektivita oslovenia cie\u013eovej skupiny (GRP &#8211; z\u00e1sah kampane)<\/li>\n<\/ul>\n<\/li>\n<li>Realiz\u00e1cia marketingu\n<ul>\n<li>Zodpovednos\u0165 za marketing<\/li>\n<li>Term\u00edny implement\u00e1cie<\/li>\n<li>Marketingov\u00fd rozpo\u010det<\/li>\n<li>N\u00e1klady na marketing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Predajn\u00e1 strat\u00e9gia<\/h3>\n<ul>\n<li>\u00daskalia predaja<\/li>\n<li>Distribu\u010dn\u00e9 kan\u00e1ly<\/li>\n<li>Priamy vs. nepriamy predaj<\/li>\n<li>Osved\u010den\u00fd (existuj\u00faci) predaj<\/li>\n<li>Minul\u00e9 v\u00fdsledky predaja<\/li>\n<li>Pr\u00e9miov\u00e9 slu\u017eby \/ z\u013eavy<\/li>\n<\/ul>\n<h2>7. Zamestnanci a t\u00edm<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.euroekonom.sk\/organizacna-struktura-obchodnej-firmy\/\">Organiza\u010dn\u00e1 \u0161trukt\u00fara spolo\u010dnosti<\/a> (funkcia a rozdelenie)<\/li>\n<li>Mana\u017ement spolo\u010dnosti \/ projektu (filozofia, z\u00e1zemie, sk\u00fasenosti, kompetencie)<\/li>\n<li>K\u013e\u00fa\u010dov\u00ed \u010dlenovia (\u00faspechy, know-how, talent)<\/li>\n<li>Pridan\u00e1 hodnota t\u00edmu<\/li>\n<li>Vy\u010d\u00edslenie pracovn\u00edkov (vymedzenie pr\u00e1vomoc\u00ed, kompetencie, popis pr\u00e1ce)<\/li>\n<li>N\u00e1klady na t\u00edm<\/li>\n<li>Nedostatky v obsaden\u00ed poz\u00edci\u00ed<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/personalny-marketing-a-jeho-ciele-ulohy-a-funkcie-v-podniku\/\">Person\u00e1lny pl\u00e1n<\/a><\/li>\n<li>Mentoring, vzdel\u00e1vanie<\/li>\n<li>Pokrytie k\u013e\u00fa\u010dov\u00fdch oblasti<\/li>\n<li>Transform\u00e1cia t\u00edmu na funguj\u00facu spolo\u010dnos\u0165<\/li>\n<li>Vn\u00edmanie strat\u00e9gie a v\u00edzie t\u00edmom<\/li>\n<\/ul>\n<h2>8. Finan\u010dn\u00e1 anal\u00fdza<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.euroekonom.sk\/financovanie-malych-a-strednych-podnikov\/\">Vlo\u017een\u00fd kapit\u00e1l<\/a><\/li>\n<li>Startupov\u00e9 n\u00e1klady<\/li>\n<li>N\u00e1klady na produkt \/ slu\u017ebu<\/li>\n<li>Ostatn\u00e9 n\u00e1klady<\/li>\n<li>Strat\u00e9gia z\u00edskavania zdrojov &#8211; siln\u00e9 vs. slab\u00e9 str\u00e1nky<\/li>\n<li>Pr\u00edjmy z podnikania &#8211; mar\u017ee, affiliate<\/li>\n<li>Predpoklady pre finan\u010dn\u00e9 v\u00fdkazy a ukazovatele<\/li>\n<li>Odhadovan\u00fd v\u00fdkaz ziskov a str\u00e1t<\/li>\n<li>Odhadovan\u00fd v\u00fdkaz cashflow<\/li>\n<li>Odhadovan\u00e1 s\u00favaha<\/li>\n<li><a href=\"https:\/\/www.euroekonom.sk\/ekonomia\/strategicke-planovanie\/metody-techniky-a-modely-tvorby-financneho-planu\/\">Finan\u010dn\u00e9 ukazovatele<\/a> &#8211; anal\u00fdza bodu zvratu, ukazovatele rentability, likvidity, aktivity, zadl\u017eenosti a \u010fal\u0161ie<\/li>\n<\/ul>\n<h2>9. Pr\u00edlohy<\/h2>\n<h2>Potrebujete vytvori\u0165 business pl\u00e1n pre va\u0161e podnikanie?<\/h2>\n<p>Nev\u00e1hajte a ozvite sa n\u00e1m. Kontakty n\u00e1jdete na <a href=\"https:\/\/www.toce.sk\/index.html\">www.cereal.cz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tvor\u00edte podnikate\u013esk\u00fd pl\u00e1n (podnikate\u013esk\u00fd z\u00e1mer) a h\u013ead\u00e1te n\u00e1vod, ako ho vypracova\u0165? Pozrite si preh\u013eadn\u00fa \u0161trukt\u00faru, ktor\u00e1 v\u00e1m pom\u00f4\u017ee vytvori\u0165 business pl\u00e1n. Pripravili sme pre v\u00e1s &hellip; <\/p>\n","protected":false},"author":1,"featured_media":25068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551,52],"tags":[134,119],"class_list":["post-16471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikam","category-podnikanie","tag-podnikanie","tag-podnikatelsky-plan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160trukt\u00fara business pl\u00e1nu<\/title>\n<meta name=\"description\" content=\"Tvor\u00edte podnikate\u013esk\u00fd pl\u00e1n a h\u013ead\u00e1te n\u00e1vod, ako ho vypracova\u0165? Pozrite si preh\u013eadn\u00fa \u0161trukt\u00faru, ktor\u00e1 v\u00e1m pom\u00f4\u017ee vytvori\u0165 business pl\u00e1n. Pripravili sme pre v\u00e1s z\u00e1kladn\u00fa a detailn\u00fa \u0161trukt\u00faru podnikate\u013esk\u00e9ho pl\u00e1nu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160trukt\u00fara business pl\u00e1nu\" \/>\n<meta property=\"og:description\" content=\"Tvor\u00edte podnikate\u013esk\u00fd pl\u00e1n a h\u013ead\u00e1te n\u00e1vod, ako ho vypracova\u0165? Pozrite si preh\u013eadn\u00fa \u0161trukt\u00faru, ktor\u00e1 v\u00e1m pom\u00f4\u017ee vytvori\u0165 business pl\u00e1n. Pripravili sme pre v\u00e1s z\u00e1kladn\u00fa a detailn\u00fa \u0161trukt\u00faru podnikate\u013esk\u00e9ho pl\u00e1nu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Podnik\u00e1m, lietam a relaxujem\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vrtulniky\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-10T08:21:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T12:57:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/on-line-direct-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vrtulniky.sk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vrtulniky.sk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/\"},\"author\":{\"name\":\"Vrtulniky.sk\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/person\\\/69754abf4658864cf5fb3b5e5600bf0c\"},\"headline\":\"\u0160trukt\u00fara business pl\u00e1nu (podnikate\u013esk\u00fd pl\u00e1n)\",\"datePublished\":\"2023-05-10T08:21:45+00:00\",\"dateModified\":\"2024-05-13T12:57:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/\"},\"wordCount\":958,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/on-line-direct-marketing.jpg\",\"keywords\":[\"podnikanie\",\"podnikate\u013esk\u00fd pl\u00e1n\"],\"articleSection\":[\"Podnik\u00e1m\",\"Podnikanie\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/\",\"name\":\"\u0160trukt\u00fara business pl\u00e1nu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/on-line-direct-marketing.jpg\",\"datePublished\":\"2023-05-10T08:21:45+00:00\",\"dateModified\":\"2024-05-13T12:57:01+00:00\",\"description\":\"Tvor\u00edte podnikate\u013esk\u00fd pl\u00e1n a h\u013ead\u00e1te n\u00e1vod, ako ho vypracova\u0165? Pozrite si preh\u013eadn\u00fa \u0161trukt\u00faru, ktor\u00e1 v\u00e1m pom\u00f4\u017ee vytvori\u0165 business pl\u00e1n. Pripravili sme pre v\u00e1s z\u00e1kladn\u00fa a detailn\u00fa \u0161trukt\u00faru podnikate\u013esk\u00e9ho pl\u00e1nu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/on-line-direct-marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/on-line-direct-marketing.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/struktura-business-planu-podnikatelsky-plan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0160trukt\u00fara business pl\u00e1nu (podnikate\u013esk\u00fd pl\u00e1n)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\",\"name\":\"Podnik\u00e1m, lietam a relaxujem\",\"description\":\"Vrtu\u013en\u00edky.sk\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#organization\",\"name\":\"Podnik\u00e1m, lietam a relaxujem\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/news-vrtulniky-sk-logo-e1660318023553.png\",\"contentUrl\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/news-vrtulniky-sk-logo-e1660318023553.png\",\"width\":201,\"height\":200,\"caption\":\"Podnik\u00e1m, lietam a relaxujem\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/vrtulniky\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/#\\\/schema\\\/person\\\/69754abf4658864cf5fb3b5e5600bf0c\",\"name\":\"Vrtulniky.sk\",\"sameAs\":[\"https:\\\/\\\/news.vrtulniky.sk\"],\"url\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/author\\\/admineuroekonom-sk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0160trukt\u00fara business pl\u00e1nu","description":"Tvor\u00edte podnikate\u013esk\u00fd pl\u00e1n a h\u013ead\u00e1te n\u00e1vod, ako ho vypracova\u0165? Pozrite si preh\u013eadn\u00fa \u0161trukt\u00faru, ktor\u00e1 v\u00e1m pom\u00f4\u017ee vytvori\u0165 business pl\u00e1n. Pripravili sme pre v\u00e1s z\u00e1kladn\u00fa a detailn\u00fa \u0161trukt\u00faru podnikate\u013esk\u00e9ho pl\u00e1nu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/","og_locale":"sk_SK","og_type":"article","og_title":"\u0160trukt\u00fara business pl\u00e1nu","og_description":"Tvor\u00edte podnikate\u013esk\u00fd pl\u00e1n a h\u013ead\u00e1te n\u00e1vod, ako ho vypracova\u0165? Pozrite si preh\u013eadn\u00fa \u0161trukt\u00faru, ktor\u00e1 v\u00e1m pom\u00f4\u017ee vytvori\u0165 business pl\u00e1n. Pripravili sme pre v\u00e1s z\u00e1kladn\u00fa a detailn\u00fa \u0161trukt\u00faru podnikate\u013esk\u00e9ho pl\u00e1nu.","og_url":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/","og_site_name":"Podnik\u00e1m, lietam a relaxujem","article_publisher":"https:\/\/www.facebook.com\/vrtulniky\/","article_published_time":"2023-05-10T08:21:45+00:00","article_modified_time":"2024-05-13T12:57:01+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/on-line-direct-marketing.jpg","type":"image\/jpeg"}],"author":"Vrtulniky.sk","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Vrtulniky.sk","Predpokladan\u00fd \u010das \u010d\u00edtania":"5 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/#article","isPartOf":{"@id":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/"},"author":{"name":"Vrtulniky.sk","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/person\/69754abf4658864cf5fb3b5e5600bf0c"},"headline":"\u0160trukt\u00fara business pl\u00e1nu (podnikate\u013esk\u00fd pl\u00e1n)","datePublished":"2023-05-10T08:21:45+00:00","dateModified":"2024-05-13T12:57:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/"},"wordCount":958,"commentCount":0,"publisher":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#organization"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/on-line-direct-marketing.jpg","keywords":["podnikanie","podnikate\u013esk\u00fd pl\u00e1n"],"articleSection":["Podnik\u00e1m","Podnikanie"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/","url":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/","name":"\u0160trukt\u00fara business pl\u00e1nu","isPartOf":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/#primaryimage"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/on-line-direct-marketing.jpg","datePublished":"2023-05-10T08:21:45+00:00","dateModified":"2024-05-13T12:57:01+00:00","description":"Tvor\u00edte podnikate\u013esk\u00fd pl\u00e1n a h\u013ead\u00e1te n\u00e1vod, ako ho vypracova\u0165? Pozrite si preh\u013eadn\u00fa \u0161trukt\u00faru, ktor\u00e1 v\u00e1m pom\u00f4\u017ee vytvori\u0165 business pl\u00e1n. Pripravili sme pre v\u00e1s z\u00e1kladn\u00fa a detailn\u00fa \u0161trukt\u00faru podnikate\u013esk\u00e9ho pl\u00e1nu.","breadcrumb":{"@id":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/#primaryimage","url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/on-line-direct-marketing.jpg","contentUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/on-line-direct-marketing.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.vrtulniky.sk\/news\/struktura-business-planu-podnikatelsky-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vrtulniky.sk\/news\/"},{"@type":"ListItem","position":2,"name":"\u0160trukt\u00fara business pl\u00e1nu (podnikate\u013esk\u00fd pl\u00e1n)"}]},{"@type":"WebSite","@id":"https:\/\/www.vrtulniky.sk\/news\/#website","url":"https:\/\/www.vrtulniky.sk\/news\/","name":"Podnik\u00e1m, lietam a relaxujem","description":"Vrtu\u013en\u00edky.sk","publisher":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vrtulniky.sk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/www.vrtulniky.sk\/news\/#organization","name":"Podnik\u00e1m, lietam a relaxujem","url":"https:\/\/www.vrtulniky.sk\/news\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/news-vrtulniky-sk-logo-e1660318023553.png","contentUrl":"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/news-vrtulniky-sk-logo-e1660318023553.png","width":201,"height":200,"caption":"Podnik\u00e1m, lietam a relaxujem"},"image":{"@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vrtulniky\/"]},{"@type":"Person","@id":"https:\/\/www.vrtulniky.sk\/news\/#\/schema\/person\/69754abf4658864cf5fb3b5e5600bf0c","name":"Vrtulniky.sk","sameAs":["https:\/\/news.vrtulniky.sk"],"url":"https:\/\/www.vrtulniky.sk\/news\/author\/admineuroekonom-sk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts\/16471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/comments?post=16471"}],"version-history":[{"count":0,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/posts\/16471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/media\/25068"}],"wp:attachment":[{"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/media?parent=16471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/categories?post=16471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vrtulniky.sk\/news\/wp-json\/wp\/v2\/tags?post=16471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}