{"id":7672,"date":"2022-11-29T15:58:02","date_gmt":"2022-11-29T14:58:02","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=7672"},"modified":"2024-05-13T14:58:28","modified_gmt":"2024-05-13T12:58:28","slug":"tesco","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/tesco\/","title":{"rendered":"Tesco"},"content":{"rendered":"<h2>Popis spolo\u010dnosti Tesco<\/h2>\n<p>Spolo\u010dnos\u0165 TESCO STORES <strong> <\/strong>vst\u00fapila na trh v roku 1924 a v s\u00fa\u010dasnosti m\u00e1 prev\u00e1dzky po celom svete pribli\u017ene v 13 \u0161t\u00e1toch v Eur\u00f3pe a \u00c1zii. Prev\u00e1dzkuje r\u00f4zne form\u00e1ty &#8211; od form\u00e1tov Extra, cez hypermarkety, supermarkety, expresy aj obchodn\u00e9 domy, \u010derpacie stanice.<br \/>\nZ\u00e1kladom filozofie spolo\u010dnosti Tesco je poskytn\u00fa\u0165 z\u00e1kazn\u00edkovi najvy\u0161\u0161iu kvalitu za najlep\u0161iu cenu a sta\u0165 sa obchodom pre v\u0161etk\u00fdch. Preto neust\u00e1le roz\u0161iruje sortiment v\u00fdrobkov a ponuku slu\u017eieb. Popri mno\u017estve form\u00e1tov svojich obchodov, od Tesco Expres a\u017e po form\u00e1ty Extra, Tesco zah\u0155\u0148a aj telekomunik\u00e1cie, optiku a lek\u00e1rne.<br \/>\nTesco patr\u00ed k svetov\u00fdm l\u00eddrom v inov\u00e1ci\u00e1ch na poli maloobchodu. K inovat\u00edvnym projektom spolo\u010dnosti patr\u00ed zavedenie samoobslu\u017en\u00fdch pokladn\u00ed, unik\u00e1tna slu\u017eba \u201eTesco potraviny domov\u201c, ale aj vernostn\u00fd syst\u00e9m ClubCard.<\/p>\n<h2>Probl\u00e9m: pokles viano\u010dn\u00fdch tr\u017eieb<\/h2>\n<p>Tesco v tomto roku za\u017eil najhor\u0161ie viano\u010dn\u00e9 obdobie za nieko\u013eko desiatok rokov. Najv\u00e4\u010d\u0161\u00ed britsk\u00fd maloobchodn\u00fd re\u0165azec a svetov\u00e1 trojka nedok\u00e1zal pril\u00e1ka\u0165 z\u00e1kazn\u00edkov. Pokles tr\u017eieb nezastavila ani masivn\u00e1 reklamn\u00e1 kampa\u0148. Pre v\u00e4\u010d\u0161inu obchodov s\u00fa Vianoce najsilnej\u0161\u00edm obdob\u00edm v roku. Tescu ale klesli tr\u017eby o viac ako 2%.<br \/>\nToto \u010d\u00edslo sa podp\u00ed\u0161e na celoro\u010dnom zisku spolo\u010dnosti. D\u00f4vody vzniku tohto probl\u00e9mu v Btir\u00e1nii m\u00f4\u017eu by\u0165 v\u0161eobecn\u00e9 probl\u00e9my maloobchodn\u00e9ho sektoru a pochybenie zo strany Tesca, ktor\u00e9 zaspalo n\u00e1stup konkurencie.<br \/>\nTrhov\u00fd podiel Tesca za\u010dal prebera\u0165 konkuren\u010dn\u00fd Saintbury. Av\u0161ak Tescu aj ke\u010f sa nedar\u00ed na dom\u00e1com trhu, v zahrani\u010d\u00ed je to pr\u00e1ve naopak. Predaje st\u00fapli a\u017e o 8%.<\/p>\n<h2>N\u00e1vrh rie\u0161enia<\/h2>\n<ul>\n<li>Podnik sa m\u00f4\u017ee zamera\u0165 na zvy\u0161uj\u00facu predajnos\u0165 na zahrani\u010dnom trhu, tak aby dohnal straty na dom\u00e1com trhu<\/li>\n<li>Ak v\u0161ak podnik chce neust\u00e1le zvy\u0161ova\u0165 svoju predajnos\u0165 i na dom\u00e1com trhu, navrhovala by som detailn\u00fa anal\u00fdzu vzniknut\u00fdch mo\u017en\u00fdch ch\u00fdb, ktor\u00fdch sa mohlo Tesco dopusti\u0165 a t\u00fdm odradi\u0165 z\u00e1kazn\u00edkov od k\u00fapy<\/li>\n<li>Analyzova\u0165 konkurenciu \u010do presne rob\u00ed, ako to rob\u00ed, \u010do vyu\u017e\u00edva k pril\u00e1kaniu z\u00e1kazn\u00edkov, \u010do z\u00e1kazn\u00edci uprednost\u0148uj\u00fa, pre\u010do sa rozhoduj\u00fa pre konkurenciu a nie pre Tesco at\u010f.<\/li>\n<li>Pod\u013ea t\u00fdchto anal\u00fdz by som zvolila \u010fal\u0161ie vhodn\u00e9 postupy ako efekt\u00edvnej\u0161iu reklamu, mo\u017enos\u0165 zamera\u0165 sa na u\u017e\u0161iu cie\u013eov\u00fa skupinu z\u00e1kazn\u00edkov, alebo zameriava\u0165 sa na r\u00f4zne skupiny z\u00e1rove\u0148<\/li>\n<li>Rie\u0161enie by taktie\u017e malo by\u0165 zameran\u00e9 na konkurenciu, pre\u010do je \u00faspe\u0161nej\u0161ia a \u010do robi\u0165 aby si podiel na dom\u00e1com trhu udr\u017eala alebo vr\u00e1tila na p\u00f4vodn\u00e9 hodnoty<\/li>\n<li>Zvoli\u0165 propag\u00e1ciu podniku tak, aby z\u00e1kazn\u00edci neboli z nej znuden\u00ed, aby nebola \u201etuctov\u00e1\u201c , ale svie\u017ea. Mo\u017eno aj t\u00e1 ako keby svie\u017eos\u0165 novej konkurencie l\u00e1ka z\u00e1kazn\u00edkov viac<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Popis spolo\u010dnosti Tesco Spolo\u010dnos\u0165 TESCO STORES vst\u00fapila na trh v roku 1924 a v s\u00fa\u010dasnosti m\u00e1 prev\u00e1dzky po celom svete pribli\u017ene v 13 \u0161t\u00e1toch v &hellip; <\/p>\n","protected":false},"author":12,"featured_media":25105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,557],"tags":[],"class_list":["post-7672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europska-unia","category-relaxujem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00edpadov\u00e1 \u0161t\u00fadia Tesco<\/title>\n<meta name=\"description\" content=\"Pr\u00edpadov\u00e1 \u0161t\u00fadia Tesco. 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