{"id":7990,"date":"2022-12-30T07:53:40","date_gmt":"2022-12-30T06:53:40","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=7990"},"modified":"2024-05-13T14:58:06","modified_gmt":"2024-05-13T12:58:06","slug":"globalne-prostredie","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/globalne-prostredie\/","title":{"rendered":"Glob\u00e1lne prostredie"},"content":{"rendered":"<h2>Globaliz\u00e1cia<\/h2>\n<p>Jedn\u00fdm zo z\u00e1kladn\u00fdch s\u00fa\u010dasn\u00fdch v\u00fdvojov\u00fdch trendov je globaliz\u00e1cia svetov\u00e9ho hospod\u00e1rstva. Globaliz\u00e1cia v podstate nie je nov\u00fd fenom\u00e9n, ale intenz\u00edvnym pokra\u010dovan\u00edm v\u00fdvoja odstra\u0148ovania hran\u00edc a bari\u00e9r, exponenci\u00e1lnym pokra\u010dovan\u00edm internacionaliz\u00e1cie svetov\u00e9ho hospod\u00e1rstva s vyu\u017eit\u00edm modern\u00fdch ICT technol\u00f3gi\u00ed. Na trhu bez bari\u00e9r sa presad\u00ed lep\u0161\u00ed a silnej\u0161\u00ed.<br \/>\nGlobaliz\u00e1cia ako dlhodob\u00fd v\u00fdvojov\u00fd proces svetovej ekonomiky, ke\u010f v z\u00e1vislosti na technickom v\u00fdvoji doch\u00e1dza k podstatn\u00fdm zmen\u00e1m v charaktere a obsahu pr\u00e1ce, ekonomick\u00fdch procesov a aktiv\u00edt firiem, m\u00e1 nieko\u013eko nov\u00fdch charakteristick\u00fdch \u010d\u0155t z h\u013eadiska podnikania. Doch\u00e1dza k:<\/p>\n<ul>\n<li>\u0161irok\u00e9mu podnikaniu na medzin\u00e1rodn\u00fdch trhoch;<\/li>\n<li>prekon\u00e1vaniu izolovan\u00fdch trhov a k stieraniu ich rozdielov;<\/li>\n<li>prel\u00ednaniu a sp\u00e1janiu obchodn\u00e9ho, finan\u010dn\u00e9ho a v\u00fdrobn\u00e9ho kapit\u00e1lu;<\/li>\n<li>rastu koncentr\u00e1cie a centraliz\u00e1cie rozhodovania;<\/li>\n<li>vzniku multinacion\u00e1lnych firiem a k tvorbe strategick\u00fdch alianci\u00ed;<\/li>\n<li>nov\u00e9mu pojatiu vz\u0165ahov medzi v\u00fdrobou, obchodom a z\u00e1kazn\u00edkom.<\/li>\n<\/ul>\n<h2>Dominancia obchodu nad v\u00fdrobou<\/h2>\n<p>Ve\u013emi \u010dasto je toto obdobie charakterizovan\u00e9 ako obdobie dominancie obchodu nad v\u00fdrobou. Strategick\u00e9 aliancie a r\u00f4zne typy medzifiremn\u00fdch medzin\u00e1rodn\u00fdch kooper\u00e1ci\u00ed v pravom slova zmysle realizuj\u00fa dominanciu obchodu nad v\u00fdrobou svojim enormn\u00fdm rozsahom objedn\u00e1vok. Rozhoduj\u00facu \u00falohu hr\u00e1 pritom \u0161irok\u00e1 aplik\u00e1cia modern\u00fdch technol\u00f3gi\u00ed, predov\u0161etk\u00fdm ICT technol\u00f3gi\u00ed. Digitaliz\u00e1cia, dia\u013ekov\u00fd prenos d\u00e1t prostredn\u00edctvom informa\u010dn\u00fdch siet\u00ed a superdia\u013enic je vlastne podmienkou existencie medzin\u00e1rodn\u00fdch korpor\u00e1ci\u00ed.<br \/>\nTerminol\u00f3gia ozna\u010duj\u00faca obdobie, ktor\u00e9ho neodvratn\u00fa pr\u00edtomnos\u0165 mo\u017eno pozorova\u0165 predov\u0161etk\u00fdm od poslednej dek\u00e1dy 20. storo\u010dia a v 21. storo\u010d\u00ed naber\u00e1 na intenzite a je ovplyv\u0148ovan\u00e1 hlavne prenikan\u00edm sofistikovan\u00fdch ICT technol\u00f3gi\u00ed a slu\u017eieb do v\u0161etk\u00fdch oblast\u00ed n\u00e1\u0161ho \u017eivota, nie je zatia\u013e jednotn\u00e1. Obor ekonomiky pon\u00faka hne\u010f nieko\u013eko:<\/p>\n<ul>\n<li>nov\u00e1 ekonomika (New Economy);<\/li>\n<li>elektronick\u00e1 ekonomika (Electronic Economy);<\/li>\n<li>digit\u00e1lna ekonomika (Digital Economy);<\/li>\n<li>znalostn\u00e1 (vedomostn\u00e1, poznatkov\u00e1) ekonomika (Knowledge Economy);<\/li>\n<li>internetov\u00e1 ekonomika (Internet Economy);<\/li>\n<li>sie\u0165ov\u00e1 ekonomika (Network Economy);<\/li>\n<li>glob\u00e1lna ekonomika (Global Economy).<\/li>\n<\/ul>\n<h2>Glob\u00e1lna ekonomika<\/h2>\n<p>V\u0161etky uveden\u00e9 faktory predstavuj\u00fa:<\/p>\n<ul>\n<li><strong>trhov\u00fd potenci\u00e1l<\/strong> &#8211; zanalyzova\u0165 existenciu a stav podobnej ponuky, s akou podnik prich\u00e1dza. V pozit\u00edvnom pr\u00edpade je n\u00e1sledne potrebn\u00e9 zisti\u0165 objem s\u00fa\u010dasn\u00e9ho dopytu a pok\u00fasi\u0165 sa aj o progn\u00f3zu v\u00fdvoja rastu. Anal\u00f3gia s dom\u00e1cim trhom nemus\u00ed by\u0165 v\u017edy t\u00fdm najlep\u0161\u00edm rie\u0161en\u00edm, ak ide o rozdielny socioekonomick\u00fd kontext. V pr\u00edpade nov\u00e9ho produktu je potrebn\u00e9 z\u00edska\u0165 inform\u00e1cie o sp\u00f4sobe, ak\u00fdm bola doteraz uspokojovan\u00e1 potreba, ktorej by mal vyhovie\u0165 tento nov\u00fd v\u00fdrobok. Treba identifikova\u0165 podobn\u00e9 produkty a z\u00edska\u0165 inform\u00e1cie o ich v\u00fdrobe a distrib\u00facii;<\/li>\n<li><strong>dostupnos\u0165 trhu<\/strong> &#8211; potenci\u00e1lny trh je potrebn\u00e9 zhodnoti\u0165 z dvoch h\u013ead\u00edsk: a s\u00edce \u010dasovej n\u00e1ro\u010dnosti a n\u00e1kladovej n\u00e1ro\u010dnosti;<\/li>\n<li><strong>citlivos\u0165 (senzibilita) trhu<\/strong> &#8211; trh nemus\u00ed by\u0165 citliv\u00fd na v\u0161etky komponenty marketingov\u00e9ho mixu. Tie\u017e je potrebn\u00e9 sk\u00fama\u0165 ako trh vn\u00edma podnik ako celok;<\/li>\n<li><strong>stabilita trhu<\/strong> &#8211; na potenci\u00e1lnom trhu sa musia analyzova\u0165 hroziace nebezpe\u010denstv\u00e1. Prv\u00fdm nebezpe\u010denstvom m\u00f4\u017ee by\u0165 ur\u010dit\u00e1 zranite\u013enos\u0165 z\u00e1kazn\u00edkov podniku z h\u013eadiska finan\u010dnej nesolventnosti \u010di \u010dasovo obmedzen\u00e9ho z\u00e1ujmu. Politick\u00e9 riziko m\u00f4\u017ee spo\u010d\u00edval&#8220; napr\u00edklad v nepriazniv\u00fdch opatreniach vl\u00e1dy hostite\u013eskej krajiny. Podnik mus\u00ed urobi\u0165 aj anal\u00fdzu konkurencie, ktor\u00e1 p\u00f4sob\u00ed na danom terit\u00f3riu, \u010di u\u017e ako dom\u00e1ca, alebo zahrani\u010dn\u00e1. Anal\u00fdza politick\u00e9ho a ekonomick\u00e9ho rizika, ako aj anal\u00fdza konkurencie poskytuje inform\u00e1cie, ktor\u00e9 podnik potrebuje na ohodnotenie svojej poz\u00edcie. Vo vz\u0165ahu k dan\u00e9mu trhu a konkurencii mus\u00ed zv\u00e1\u017ei\u0165 svoje prednosti a slab\u00e9 str\u00e1nky v s\u00fa\u010dasnej i potenci\u00e1lnej situ\u00e1cii.<\/li>\n<\/ul>\n<h2>Medzin\u00e1rodn\u00fd marketing<\/h2>\n<p>V medzin\u00e1rodnom marketingu sa podniky pohybuj\u00fa na svetovom trhu a ich pr\u00edle\u017eitosti sa nach\u00e1dzaj\u00fa teoreticky po celom svete. Preto cie\u013eom segment\u00e1cie je definova\u0165 optim\u00e1lny po\u010det efekt\u00edvnych segmentov.<br \/>\nPri vo\u013ebe vhodn\u00e9ho segmentu je potrebn\u00e9 dodr\u017eiava\u0165 ur\u010dit\u00e9 pravidl\u00e1:<\/p>\n<ul>\n<li>dostato\u010dn\u00e1 ve\u013ekos\u0165 je podmienkou, aby sa oplatilo vytvori\u0165 marketingov\u00fd mix pre ka\u017ed\u00fd segment;<\/li>\n<li>homog\u00e9nnos\u0165 znamen\u00e1, \u017ee jednotn\u00e1 ponuka bude vyhovova\u0165 v\u0161etk\u00fdm z\u00e1kazn\u00edkom v danom segmente;<\/li>\n<li>heterog\u00e9nnos\u0165, odli\u0161nos\u0165 od konkuren\u010dn\u00fdch segmentov, poskytuje mo\u017enos\u0165 nebojova\u0165 s konkurenciou, resp. nestret\u00e1va\u0165 sa s \u0148ou priamo;<\/li>\n<li>pr\u00edstupnos\u0165 znamen\u00e1 mo\u017enos\u0165 oslovi\u0165 segment v medzin\u00e1rodnom prostred\u00ed komunik\u00e1ciou a poskytn\u00fa\u0165 ponuku v\u0161etk\u00fdm firm\u00e1m, ktor\u00e9 ju m\u00f4\u017eu vyu\u017ei\u0165;<\/li>\n<li>merate\u013enos\u0165 znamen\u00e1, \u017ee je mo\u017en\u00e9 z\u00edska\u0165 dostato\u010dn\u00e9 mno\u017estvo \u00fadajov, ktor\u00e9 uk\u00e1\u017eu ve\u013ekos\u0165, k\u00fapnu silu a \u010fal\u0161ie charakteristiky potrebn\u00e9 na v\u00fdpo\u010det efekt\u00edvnosti<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Globaliz\u00e1cia Jedn\u00fdm zo z\u00e1kladn\u00fdch s\u00fa\u010dasn\u00fdch v\u00fdvojov\u00fdch trendov je globaliz\u00e1cia svetov\u00e9ho hospod\u00e1rstva. Globaliz\u00e1cia v podstate nie je nov\u00fd fenom\u00e9n, ale intenz\u00edvnym pokra\u010dovan\u00edm v\u00fdvoja odstra\u0148ovania hran\u00edc a &hellip; <\/p>\n","protected":false},"author":15,"featured_media":25002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,553],"tags":[148],"class_list":["post-7990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomia","category-vzdelavam-sa","tag-globalizacia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glob\u00e1lne prostredie<\/title>\n<meta name=\"description\" content=\"Internacion\u00e1lne a glob\u00e1lne prostredie, glob\u00e1lna ekonomika a medzin\u00e1rodn\u00fd marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vrtulniky.sk\/news\/globalne-prostredie\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glob\u00e1lne prostredie\" \/>\n<meta property=\"og:description\" content=\"Internacion\u00e1lne a glob\u00e1lne prostredie, glob\u00e1lna ekonomika a medzin\u00e1rodn\u00fd marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vrtulniky.sk\/news\/globalne-prostredie\/\" \/>\n<meta property=\"og:site_name\" content=\"Podnik\u00e1m, lietam a relaxujem\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vrtulniky\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-30T06:53:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T12:58:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/nastroje-internetoveho-marketingu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bc. 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