{"id":8496,"date":"2022-12-19T19:19:23","date_gmt":"2022-12-19T18:19:23","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=8496"},"modified":"2024-05-13T14:58:08","modified_gmt":"2024-05-13T12:58:08","slug":"komunikacny-proces-a-komunikacne-prostriedky","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/komunikacny-proces-a-komunikacne-prostriedky\/","title":{"rendered":"Komunika\u010dn\u00fd proces a komunika\u010dn\u00e9 prostriedky"},"content":{"rendered":"<p><strong>Komunika\u010dn\u00fd proces<\/strong>, nech prebieha v akejko\u013evek organiz\u00e1cii, m\u00e1 ur\u010dit\u00e9 typick\u00e9 znaky, ur\u010dit\u00fd z\u00e1kladn\u00fd priebeh, ktor\u00fd sa d\u00e1 vyjadri\u0165 nasleduj\u00facim modelom. Z\u00e1kladn\u00fdmi prvkami uveden\u00e9ho modelu s\u00fa:<\/p>\n<ul>\n<li>odosielate\u013e (O): z\u00e1mer, zak\u00f3dovanie,<\/li>\n<li>vyslan\u00e1 spr\u00e1va (VS),<\/li>\n<li>vyslanie, kan\u00e1l, \u0161umy, pr\u00edjem,<\/li>\n<li>prij\u00edmate\u013e(P): prijat\u00e1 spr\u00e1va (S) \u2013 pochopen\u00e1 spr\u00e1va (PS) \u2013 reakcia, opatrenie(R),<\/li>\n<li>v\u00fdsledok (V), sp\u00e4tn\u00e1 v\u00e4zba, pr\u00edpadn\u00e1 korekcia..<\/li>\n<\/ul>\n<h2>4 element\u00e1rne prvky komunik\u00e1cie<\/h2>\n<p>V ka\u017edej komunik\u00e1cii s\u00fa obsiahnut\u00e9 4 element\u00e1rne zlo\u017eky alebo prvky procesu komunik\u00e1cie. Hlavn\u00fdmi prvkami komunika\u010dn\u00e9ho modelu s\u00fa:<\/p>\n<ul>\n<li><strong>Komunik\u00e1tor <\/strong>(odosielate\u013e) jednotlivec, ktor\u00fd m\u00e1 my\u0161lienku a chce ju prenies\u0165 k pr\u00edjemcovi<\/li>\n<li><strong>Zak\u00f3dovanie <\/strong>\u2013 my\u0161lienka (spr\u00e1va), ktor\u00fa treba prenies\u0165 vyjadren\u00e1 v ur\u010ditej prijate\u013enej podobe, t.j. v podobe slov, symbolov, giest<\/li>\n<li><strong>M\u00e9dium<\/strong>(komunika\u010dn\u00fd kan\u00e1l) prostriedok, ktor\u00fd sp\u00e1ja odosielate\u013ea a pr\u00edjemcu spr\u00e1vy, t.j. papier pri p\u00edsomnej podobe, telef\u00f3n, telegram, po\u010d\u00edta\u010d, telev\u00edzia<\/li>\n<li><strong>Pr\u00edjemca <\/strong>alebo dek\u00f3der spr\u00e1vu pr\u00edjme, spracuje, t.j. prelo\u017e\u00ed do formy prijate\u013enej pre seba<\/li>\n<li><strong>\u0160um<\/strong>\u2013 v komunik\u00e1cii sa prejavuje niekedy ur\u010dit\u00fd \u201ez\u00e1sah\u201c do pren\u00e1\u0161anej spr\u00e1vy, ktor\u00fd sa vyskytuje na niektorom mieste komunika\u010dn\u00e9ho procesu a nar\u00fa\u0161a ho po prenose, ale pred prijat\u00edm spr\u00e1vy<\/li>\n<li><strong>Sp\u00e4tn\u00e1 v\u00e4zba <\/strong>\u2013 v mnoh\u00fdch pr\u00edpadoch prijatie spr\u00e1vy vyvol\u00e1va odpove\u010f pr\u00edjemcu, preto proces komunik\u00e1cie pokra\u010duje, ke\u010f sa nov\u00e1 spr\u00e1va podobn\u00fdmi krokmi odosiela p\u00f4vodn\u00e9mu odosielate\u013eovi<\/li>\n<\/ul>\n<h2>Prvky procesu komunik\u00e1cie<\/h2>\n<ol>\n<li><strong>Komunik\u00e1tor<\/strong> (odosielate\u013e) \u2013 jednotlivec alebo skupina, ktor\u00e1 m\u00e1 my\u0161lienku, z\u00e1mer, inform\u00e1ciu, ktor\u00e1 sa mus\u00ed najsk\u00f4r \u201e prelo\u017ei\u0165\u201c do pr\u00edslu\u0161n\u00e9ho jazyka (zak\u00f3dovanie) a potom pomocou ur\u010dit\u00e9ho prostriedku odosla\u0165. Komunik\u00e1tor v\u017edy prezentuje svoju osobnos\u0165, osobn\u00e9 z\u00e1ujmy, chce by\u0165 vypo\u010dut\u00fd, pochopen\u00fd, prijat\u00fd.<\/li>\n<li><strong>Komunikant<\/strong> (prij\u00edmate\u013e) \u2013 vysielan\u00fa spr\u00e1vu (inform\u00e1ciu) prijme a prelo\u017e\u00ed do prijate\u013enej formy (dek\u00f3dovanie). Jeho vn\u00edmanie je ovplyvnen\u00e9 sk\u00fasenos\u0165ami, z\u00e1\u017eitkami, vlastn\u00fdmi z\u00e1mermi a cie\u013emi.<\/li>\n<li><strong>Komunik\u00e9<\/strong> \u2013 vyslan\u00e1 spr\u00e1va, my\u0161lienka, pocit, ktor\u00fd jeden \u010dlovek oznamuje druh\u00e9mu. M\u00f4\u017ee ma\u0165 verb\u00e1lnu aj neverb\u00e1lnu podobu. Spr\u00e1va m\u00f4\u017ee by\u0165 \u00famyselne, ale aj ne\u00famyselne skreslen\u00e1, napr. odli\u0161n\u00fdm pochopen\u00edm, komunika\u010dn\u00fdm \u0161umom a pod.<\/li>\n<\/ol>\n<p>Spr\u00e1va a m\u00e9di\u00e1 s\u00fa komunika\u010dn\u00e9 n\u00e1stroje. <strong>Komunika\u010dn\u00fd kan\u00e1l<\/strong> \u2013 je prostriedok prenosu spr\u00e1v, t.j. m\u00e9dium.<\/p>\n<h2>\u010eal\u0161ie prvky komunika\u010dn\u00e9ho procesu<\/h2>\n<p>Ide o komunika\u010dn\u00e9 funkcie:<\/p>\n<ul>\n<li><strong>zak\u00f3dovanie<\/strong> (premena spr\u00e1vy na symboly),<\/li>\n<li><strong>dek\u00f3dovanie<\/strong> (interpret\u00e1cia prijat\u00fdch symbolov),<\/li>\n<li><strong>odpove\u010f<\/strong> (reakcia, ktor\u00e1 m\u00f4\u017ee by\u0165 negat\u00edvna, pozit\u00edvna alebo \u017eiadna),<\/li>\n<li><strong>\u0161um<\/strong> (poruchy v komunika\u010dnom procese, ktor\u00e9 m\u00f4\u017eu zmeni\u0165 zmysel alebo obsah spr\u00e1vy),<\/li>\n<\/ul>\n<p>Komunika\u010dn\u00fd proces sa zav\u0155\u0161i, ke\u010f sa z\u00edska <strong>sp\u00e4tn\u00e1 v\u00e4zba<\/strong> (reakcia pr\u00edjemcu na prvotn\u00fd zdroj) na odoslan\u00fa inform\u00e1ciu, prij\u00edmate\u013e ozn\u00e1mi odosielate\u013eovi, \u010di spr\u00e1vne rozumie. Ak z ich prenosu nevypl\u00fdva vz\u00e1jomn\u00e9 porozumenie, nejde o komunik\u00e1ciu.<\/p>\n<h2>Jednosmern\u00e1 a obojsmern\u00e1 komunik\u00e1cia<\/h2>\n<h3>Jednosmern\u00e1 komunik\u00e1cia<\/h3>\n<p>Pri jednosmernej komunik\u00e1ciii sa inform\u00e1cie \u0161\u00edria od odosielate\u013ea k pr\u00edjemcovi a nie sp\u00e4\u0165, odosielate\u013e nesleduje reakciu pr\u00edjemcu, pr\u00edpadne sa jej vyh\u00fdba (napr. rozhlas, p\u00edsomn\u00e1 spr\u00e1va, oznam),<\/p>\n<ul>\n<li><em>jej kladmi s\u00fa:<\/em> mo\u017enos\u0165 s\u00favisl\u00e9ho vlastn\u00e9ho prejavu, \u00faspora \u010dasu, vlastn\u00fd v\u00fdber inform\u00e1ci\u00ed, informovanie ve\u013ek\u00e9ho po\u010dtu pr\u00edjemcov,<\/li>\n<li><em>z\u00e1pory:<\/em> ch\u00fdba sp\u00e4tn\u00e1 v\u00e4zba, ned\u00f4vera,<\/li>\n<li><em>vhodnos\u0165 pou\u017eitia:<\/em> in\u0161trukt\u00e1\u017e, \u010dasovo obmedzen\u00e9 mo\u017enosti na odovzdanie spr\u00e1v, sebaprezent\u00e1cia, p\u00edsomn\u00e9 spr\u00e1vy.<\/li>\n<\/ul>\n<h3>Obojsmern\u00e1 komunik\u00e1cia<\/h3>\n<p>Obojsmern\u00e1 komunik\u00e1cia sa uskuto\u010d\u0148uje medzi odosielate\u013eom a pr\u00edjemcom, nast\u00e1va sp\u00e4tn\u00e1 v\u00e4zba (napr. telef\u00f3nny styk, rozhovor),<\/p>\n<ul>\n<li><em>jej kladmi s\u00fa:<\/em> okam\u017eit\u00e1 sp\u00e4tn\u00e1 v\u00e4zba, presnos\u0165 a h\u013abka, pocit d\u00f4very a z\u00fa\u010dastnenosti,<\/li>\n<li><em>z\u00e1pory:<\/em> \u010dasov\u00e1 n\u00e1ro\u010dnos\u0165 na pohotovos\u0165 a orient\u00e1ciu v problematike, obmedzenie v s\u00favislom prejave, ned\u00e1 sa realizova\u0165 s v\u00e4\u010d\u0161\u00edm po\u010dtom \u00fa\u010dastn\u00edkov,<\/li>\n<li><em>vhodnos\u0165 pou\u017eitia:<\/em> zis\u0165ovanie n\u00e1zorov, ujas\u0148ovanie postojov, prediskutovanie probl\u00e9mov, h\u013eadanie rie\u0161en\u00ed, neform\u00e1lny kontakt a vz\u00e1jomn\u00e9 informovanie.<\/li>\n<\/ul>\n<h2>Komunika\u010dn\u00e9 prostriedky<\/h2>\n<p><strong><em>Z\u00e1kladn\u00e9 komunika\u010dn\u00e9 prostriedky <\/em><\/strong>s\u00fa prostriedky, prostredn\u00edctvom ktor\u00fdch dosahujeme vz\u00e1jomn\u00e9 porozumenie, medzi z\u00e1kladn\u00e9 komunika\u010dn\u00e9 prostriedky vn\u00fatropodnikovej komunik\u00e1cie patria:<\/p>\n<ul>\n<li>verb\u00e1lna (\u00fastna) komunik\u00e1cia,<\/li>\n<li>neverb\u00e1lna komunik\u00e1cia a jej zlo\u017eky: po\u010d\u00favanie, na\u010d\u00favanie, p\u00edsomn\u00fd prejav a \u010d\u00edtanie.<\/li>\n<\/ul>\n<h3>\u00dastna komunik\u00e1cia<\/h3>\n<p>\u00dastna komunik\u00e1cia &#8211; jej hlavn\u00fdmi dev\u00edzami s\u00fa bezprostrednos\u0165, interakt\u00edvnos\u0165 a flexibilita, je nadov\u0161etko interakt\u00edvnou komunik\u00e1ciou, \u00faspech rozpr\u00e1vaj\u00faceho b\u00fdva v zna\u010dnej miere podmienen\u00fd pripravenos\u0165ou druhej strany po\u010d\u00fava\u0165, efektivita po\u010d\u00favaj\u00faceho z\u00e1vis\u00ed v rovnakej miere od schopnosti rozpr\u00e1vaj\u00faceho. \u00dastna komunik\u00e1cia m\u00f4\u017ee by\u0165:<\/p>\n<ul>\n<li>bezprostredn\u00e1 alebo sprostredkovan\u00e1,<\/li>\n<li>pr\u00edsne \u0161trukt\u00farovan\u00e1 alebo vo\u013en\u00e1,<\/li>\n<li>form\u00e1lna alebo neform\u00e1lna,<\/li>\n<li>pl\u00e1novan\u00e1 alebo nepl\u00e1novan\u00e1.<\/li>\n<\/ul>\n<h3>Monol\u00f3g<\/h3>\n<p>Monol\u00f3g je jednosmernou komunik\u00e1ciou, ktorej ide o sprostredkovanie inform\u00e1ci\u00ed odosielate\u013eom pr\u00edjemcovi, pri\u010dom je potla\u010den\u00e1 alebo \u00faplne absentuje sp\u00e4tn\u00e1 v\u00e4zba, z\u00e1kladn\u00e9 formy monol\u00f3gu s\u00fa predn\u00e1\u0161ka, v\u00fdklad, refer\u00e1t, prednes, naj\u010dastej\u0161ie sa vyu\u017e\u00edva pri prezent\u00e1cii probl\u00e9mu, obhajobe stanoviska, pri poskytovan\u00ed v\u0161eobecne z\u00e1v\u00e4zn\u00fdch alebo osobn\u00fdch inform\u00e1ci\u00ed.<\/p>\n<h3>Intraperson\u00e1lny monol\u00f3g<\/h3>\n<p>Intraperson\u00e1lny monol\u00f3g alebo vn\u00fatorn\u00fd monol\u00f3g je s\u00fa\u010das\u0165ou regula\u010dn\u00fdch psychick\u00fdch procesov, sebakritiky, sebahodnotenia, sebaobrazu.<\/p>\n<h3>Dial\u00f3g<\/h3>\n<p>Dial\u00f3g je obojsmernou komunik\u00e1ciou, ktorej sa akt\u00edvne z\u00fa\u010dast\u0148uje odosielate\u013e a pr\u00edjemca komunik\u00e1cie, pri\u010dom ich roly sa pru\u017ene menia, medzi komunikuj\u00facimi prebieha akt\u00edvna sp\u00e4tn\u00e1 v\u00e4zba, uplat\u0148uje sa tu aj neverb\u00e1lne komunika\u010dn\u00e9 prostriedky, v te\u00f3rii aj v praxi sa rozli\u0161uj\u00fa dva typy dial\u00f3gu:<\/p>\n<ul>\n<li>dyadick\u00fd \u2013 prebieha medi dvoma komunikaj\u00facimi, kde sa uplat\u0148uj\u00fa aj neverb\u00e1lne prostriedky komunik\u00e1cie, kladie vysok\u00e9 po\u017eiadavky na schopnos\u0165 spr\u00e1vne identifikova\u0165 a interpretova\u0165 komunika\u010dn\u00e9 sign\u00e1ly, d\u00f4raz sa kladie na jazykov\u00fa zlo\u017eku textu.<\/li>\n<li>skupinov\u00fd \u2013 priamy, prirodzen\u00fd rozhovor v men\u0161ej skupine \u013eud\u00ed, ktor\u00fd prebieha v pomerne malej vz\u00e1jomnej vzdialenosti.<\/li>\n<\/ul>\n<p>obidva by mal mana\u017e\u00e9r zvl\u00e1dnu\u0165 na profesion\u00e1lnej \u00farovni. \u0160pecifickou formou dial\u00f3gu je interview.<\/p>\n<h3>Diskusia<\/h3>\n<p>\u0160peci\u00e1lnym typom dial\u00f3gu je diskusia (vo\u013en\u00e1 alebo riaden\u00e1) a polemika \u2013 od diskusie sa l\u00ed\u0161i t\u00fdm, \u017ee do komunika\u010dn\u00e9ho procesu vstupuj\u00fa len \u013eudia znal\u00ed probl\u00e9mu, ktor\u00fdch cie\u013eom je rie\u0161i\u0165 ho. Ide o vecn\u00fa komunik\u00e1ciu, do ktorej sa nesm\u00fa pren\u00e1\u0161a\u0165 pocity, postoje, n\u00e1lady z\u00fa\u010dastnen\u00fdch, ich vz\u00e1jomn\u00e9 vz\u0165ahy a pod.<\/p>\n<h3>P\u00edsomn\u00e1 komunik\u00e1cia<\/h3>\n<p>V\u00fdhodou p\u00edsomnej komunik\u00e1cie je podlo\u017eenos\u0165, doklad o poskytnut\u00ed inform\u00e1cie, dostato\u010dn\u00fd \u010das a priestor na presn\u00fa formul\u00e1ciu my\u0161lienok a v\u00fdber vhodn\u00fdch slov; vyu\u017e\u00edva sa pri sprostredkovan\u00ed n\u00e1ro\u010dnej inform\u00e1cie. Rie\u0161i nedostatky \u00fastnej komunik\u00e1cie a mo\u017enos\u0165 sprostredkova\u0165 inform\u00e1ciu ve\u013ek\u00e9mu po\u010dtu \u013eud\u00ed.<br \/>\nNev\u00fdhodou je administrat\u00edvna n\u00e1ro\u010dnos\u0165, neosobnos\u0165, pomalos\u0165 a mo\u017enos\u0165 vzniku nedorozumen\u00ed, \u010do sa prejavuje v sp\u00e4tnej v\u00e4zbe. T\u00fdm, \u017ee p\u00edsomn\u00e1 komunik\u00e1cia prebieha v odli\u0161nom \u010dase a na odli\u0161nom mieste, sa minimalizuje psychologick\u00fd tlak, ktor\u00fd vznik\u00e1 v komunika\u010dnej situ\u00e1cii pri hovorovej komunik\u00e1cii.<br \/>\nMedzi jednotliv\u00e9 druhy p\u00edsomnej komunik\u00e1cie zara\u010fujeme:<\/p>\n<ul>\n<li><strong>vn\u00fatropodnikov\u00e9 dokumenty<\/strong> \u2013 vy\u017eaduj\u00fa presn\u00e9, jasn\u00e9 a jednoduch\u00e9 formulovanie,<\/li>\n<li><strong>kombinovan\u00e9 dokumenty<\/strong> \u2013 spr\u00e1vy, anal\u00fdzy, projekty, strategick\u00e9 z\u00e1mery; musia ma\u0165 presn\u00fa logick\u00fa \u0161trukt\u00faru, musia zoh\u013ead\u0148ova\u0165 poznatkov\u00fa \u00farove\u0148 adres\u00e1ta a jasne formulova\u0165 komunika\u010dn\u00fd cie\u013e.<\/li>\n<li><strong>marketingov\u00e9 dokumenty<\/strong> \u2013 ofici\u00e1lne listy, obchodn\u00e1 kore\u0161pondencia; s\u00fa d\u00f4le\u017eit\u00e9 pre chod organiz\u00e1cie a svojou kultivovanos\u0165ou prispievaj\u00fa k celkov\u00e9mu obrazu organiz\u00e1cie pred partnermi. Preto sa od nich vy\u017eaduj\u00fa cel\u00fd rad vlastnost\u00ed, napr. musia ma\u0165 presn\u00fa logick\u00fa \u0161trukt\u00faru, n\u00e1le\u017eit\u00fa form\u00e1lnu \u00fapravu, maj\u00fa by\u0165 vecn\u00e9, stru\u010dn\u00e9, preh\u013eadn\u00e9 a zrozumite\u013en\u00e9, maj\u00fa umo\u017e\u0148ova\u0165 r\u00fdchlu a spo\u013eahliv\u00fa orient\u00e1ciu v d\u00e1tach, men\u00e1ch a adres\u00e1ch. Obvykle sa eviduj\u00fa, \u010dim sa v pr\u00edpade potreby pohotovo vyh\u013ead\u00e1vaj\u00fa, pr\u00edpadne sa z nich robia k\u00f3pie,<\/li>\n<li><strong>piktogramy<\/strong> \u2013 s\u00fa \u0161pecifickou formou p\u00edsomn\u00e9ho prejavu \u2013 grafick\u00e9 symboly, dopravn\u00e9 zna\u010dky, obr\u00e1zky.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Komunika\u010dn\u00fd proces, nech prebieha v akejko\u013evek organiz\u00e1cii, m\u00e1 ur\u010dit\u00e9 typick\u00e9 znaky, ur\u010dit\u00fd z\u00e1kladn\u00fd priebeh, ktor\u00fd sa d\u00e1 vyjadri\u0165 nasleduj\u00facim modelom. Z\u00e1kladn\u00fdmi prvkami uveden\u00e9ho modelu s\u00fa: &hellip; <\/p>\n","protected":false},"author":15,"featured_media":25049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,553],"tags":[],"class_list":["post-8496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vzdelavam-sa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Komunika\u010dn\u00fd proces a jeho prvky<\/title>\n<meta name=\"description\" content=\"Komunika\u010dn\u00fd proces. Jednosmern\u00e1 a obojsmern\u00e1 komunik\u00e1cia. 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