{"id":8556,"date":"2022-12-23T07:21:06","date_gmt":"2022-12-23T06:21:06","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=8556"},"modified":"2024-05-13T14:58:08","modified_gmt":"2024-05-13T12:58:08","slug":"marketingovy-plan-ako-sa-zviditelnit-pomocou-zlavoveho-portalu","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/marketingovy-plan-ako-sa-zviditelnit-pomocou-zlavoveho-portalu\/","title":{"rendered":"Ako sa zvidite\u013eni\u0165 pomocou z\u013eavov\u00e9ho port\u00e1lu"},"content":{"rendered":"

Marketingov\u00fd pl\u00e1n – n\u00e1vrh, ako sa zvidite\u013eni\u0165 pomocou z\u013eavov\u00e9ho internetov\u00e9ho port\u00e1lu.<\/strong><\/p>\n

1 Charakteristika podniku<\/h2>\n

Obchodn\u00e9 meno firmy: <\/strong>wellness hotel FIT
\nS\u00eddlo: <\/strong>ul. Andreja Ba\u017e\u00edka 788, Zuberec
\nPr\u00e1vna forma:<\/strong> akciov\u00e1 spolo\u010dnos\u0165
\nZalo\u017een\u00e1: <\/strong>1.9. 2001<\/p>\n

2 Profil spolo\u010dnosti<\/h2>\n

Hotel je situovan\u00fd v Z\u00e1padn\u00fdch Roh\u00e1\u010doch, m\u00e1 s\u00eddlo v obci Zuberec. Zuberec je zaraden\u00fd do N\u00e1rodn\u00e9ho parku TANAPu, s ve\u013emi dobre rozvinut\u00fdm cestovn\u00fdm ruchom.
\nHotel FIT je zariadenie, ktor\u00e9 bude poskytova\u0165 prechodn\u00e9 pobyty spojen\u00e9 s odbornou starostlivos\u0165ou a rehabilit\u00e1ciou host\u00ed. Z\u00e1kazn\u00edci maj\u00fa k dispoz\u00edcii izby, ktor\u00e9 s\u00fa klimatizovan\u00e9. Ka\u017ed\u00e1 izba m\u00e1 bezbari\u00e9rov\u00fd pr\u00edstup, m\u00e1 k dispoz\u00edcii telef\u00f3n, DVD, MP3 prehr\u00e1va\u010d, minibar, wifi pripojenie na internet, vstavan\u00fd kozub z pr\u00edrodn\u00e9ho dreva. Hotel poskytuje viac ako 20 r\u00f4znych proced\u00far, mas\u00e1\u017e\u00ed a z\u00e1balov.
\nWellness hotel Fit p\u00f4sob\u00ed na trhu 10 rokov, m\u00e1 12 izieb. Moment\u00e1lne zamestn\u00e1vame 7 os\u00f4b. Praxuj\u00fa u n\u00e1s 2 \u0161tudenti stredn\u00fdch \u0161k\u00f4l v r\u00e1mci \u0161tudijn\u00fdch hod\u00edn, ktor\u00ed nadob\u00fadaj\u00fa odborn\u00e9 znalosti pod doh\u013eadom odborn\u00edkov. Slogan podniku znie: \u201eRelax a zdravie pr\u00ed\u010f, len v hoteli FIT \u201c<\/p>\n

3 Situa\u010dn\u00e1 anal\u00fdza<\/h2>\n

Na\u0161e prianie je, \u017ee chceme spokojn\u00fdch z\u00e1kazn\u00edkov, ktor\u00ed sa bud\u00fa neust\u00e1le vraca\u0165 do n\u00e1\u0161ho hotela s cie\u013eom regener\u00e1cie svojho tela.. Klienti bud\u00fa vedie\u0165, \u017ee sa ich probl\u00e9mami zaober\u00e1me, bud\u00fa n\u00e1m d\u00f4verova\u0165. Chceme aj jednorazov\u00fdch z\u00e1kazn\u00edkov, lebo sa m\u00f4\u017eu sta\u0165 st\u00e1li.
\nZ\u00e1kazn\u00edci s\u00fa analyzovan\u00ed v rozli\u010dn\u00fdch vekov\u00fdch kateg\u00f3ri\u00e1ch a r\u00f4znych zdravotn\u00fdch stavov. Budeme sa venova\u0165 hos\u0165om \u2013 seniorom, ktor\u00ed pr\u00eddu k n\u00e1m za \u00fa\u010delom regener\u00e1cie organizmu, \u010falej zdravotne postihnut\u00fdm pacientom, t\u00ed bud\u00fa u n\u00e1s h\u013eada\u0165 zlep\u0161enie zdravotn\u00e9ho stavu, zahrani\u010dn\u00fdm hos\u0165om, dom\u00e1cemu obyvate\u013estvu.
\nN\u00e1\u0161 najv\u00e4\u010d\u0161\u00ed konkurent je City Hotel Park Doln\u00fd Kub\u00edn, ktor\u00fd je ve\u013ek\u00fd hotel v porovnan\u00ed s na\u0161\u00edm ove\u013ea men\u0161\u00edm hotelom. Niektor\u00ed klienti vyh\u013ead\u00e1vaj\u00fa men\u0161ie hotely z d\u00f4vodu men\u0161ieho ruchu a vy\u0161\u0161ieho pokoja, preto rad\u0161ej uprednostnia n\u00e1\u0161 hotel pred konkuren\u010dn\u00fdm.<\/p>\n

4 Ciele<\/h2>\n

kvantitat\u00edvne<\/em><\/strong><\/p>\n

    \n
  • zv\u00fd\u0161i\u0165 po\u010det praxuj\u00facich \u0161tudentov ( 1 \u0161tudent ro\u010dne)<\/li>\n
  • zv\u00fd\u0161i\u0165 ro\u010dne obrat o 2%,<\/li>\n
  • ka\u017edoro\u010dn\u00e9 zav\u00e1dzanie nov\u00fdch slu\u017eieb (1 produkt ro\u010dne)<\/li>\n<\/ul>\n

    kvalitat\u00edvne<\/em><\/strong><\/p>\n

      \n
    • z\u00edska\u0165 nov\u00fa zahrani\u010dn\u00fa klientelu<\/li>\n
    • za\u010dleni\u0165 hotel do vy\u0161\u0161ej kateg\u00f3rie (trieda ****)<\/li>\n
    • roz\u0161\u00edri\u0165 rozsah wellness hotela o zariadenie s klimatick\u00fdmi k\u00fape\u013eami<\/li>\n<\/ul>\n

      5 Marketingov\u00e1 strat\u00e9gia<\/h2>\n

      Zvidite\u013enenie sa pomocou z\u013eavov\u00e9ho internetov\u00e9ho port\u00e1lu
      \nTento sp\u00f4sob, ako na sebe upozorni\u0165, vyu\u017eilo u\u017e mnoho hotelov. Tento krok by mohol vies\u0165 k zaujatiu ve\u013ekej \u010dasti klientov. Pon\u00faka sa mnoho z\u013eavov\u00fdch port\u00e1lov, kde je mo\u017en\u00e9 uplatni\u0165 svou.Tento port\u00e1l je v\u00fdborn\u00fdm komunika\u010dn\u00fdm n\u00e1strojom, preto\u017ee je schopn\u00fd oslovi\u0165 ve\u013ek\u00fa \u0161k\u00e1lu potenci\u00e1lnych z\u00e1kazn\u00edkov, upozorni\u0165 tak na n\u00e1\u0161 hotel a podpori\u0165 tak predaj, \u010do by zv\u00fd\u0161ilo obrat o 2% ro\u010dne a splnili by sme tak aj \u010fal\u0161ie vy\u0161\u0161ie uveden\u00e9 ciele.<\/p>\n

      6 Marketingov\u00fd mix<\/h2>\n

      Produkt<\/h3>\n

      Hotel FIT je zariadenie, ktor\u00e9 bude poskytova\u0165 prechodn\u00e9 pobyty spojen\u00e9 s odbornou starostlivos\u0165ou a rehabilit\u00e1ciou host\u00ed. Z\u00e1kazn\u00edci maj\u00fa k dispoz\u00edcii izby, ktor\u00e9 s\u00fa klimatizovan\u00e9. Ka\u017ed\u00e1 izba m\u00e1 bezbari\u00e9rov\u00fd pr\u00edstup, m\u00e1 k dispoz\u00edcii telef\u00f3n, DVD, MP3 prehr\u00e1va\u010d, minibar, wifi pripojenie na internet, vstavan\u00fd kozub z pr\u00edrodn\u00e9ho dreva. Hotel poskytuje viac ako 20 r\u00f4znych proced\u00far, mas\u00e1\u017e\u00ed a z\u00e1balov.<\/p>\n

      Cena<\/h3>\n

      Wellness hotel Fit je na podobnej \u00farovni ako konkuren\u010dn\u00e9 hotely. St\u00e1ly z\u00e1kazn\u00edci s\u00fa odme\u0148ovan\u00fd za vernos\u0165 a lojalitu k hotelu. Z\u00e1kazn\u00edci sa radi nech\u00e1vaj\u00fa rozmazn\u00e1va\u0165 a ke\u010f vidia, \u017ee si ich zamestnanci hotela v\u0161\u00edmaj\u00fa a v\u00e1\u017eia, upevn\u00ed to puto medzi nimi. Preto by mali by\u0165t zaveden\u00e9 5 % z\u013eavy, ktor\u00e9 by hostia dost\u00e1vali za 10 ro\u010dn\u00fa vernos\u0165.<\/p>\n

      Miesto<\/h3>\n

      Hotel je situovan\u00fd v Z\u00e1padn\u00fdch Roh\u00e1\u010doch, m\u00e1 s\u00eddlo v obci Zuberec. Zuberec je zaraden\u00fd do N\u00e1rodn\u00e9ho parku TANAPu, s ve\u013emi dobre rozvinut\u00fdm cestovn\u00fdm ruchom.<\/p>\n

      Komunika\u010dn\u00fd mix<\/h3>\n

      Firemn\u00e1 komunik\u00e1cia vych\u00e1dza predov\u0161etk\u00fdm z vedenia firmy a je zameran\u00e1 ako do vn\u00fatra podniku tak navonok, teda ide o komplex v\u0161etk\u00fdch foriem chovania, ktor\u00fdm firma o sebe nie\u010do d\u00e1va vedie\u0165 a komunikuje tak s okolit\u00fdm prostred\u00edm.
      \nPodnik si zostavil na rok 2012 nasledovn\u00fd marketingovo-komunika\u010dn\u00fd mix:
      \nHotel FIT m\u00e1 vlastn\u00fa web str\u00e1nku, ktor\u00e1 je k dispoz\u00edcii celoro\u010dne. V odbornom \u010dasopise HORECA uverejn\u00edme \u010dl\u00e1nok v dvojmesa\u010dn\u00edku marec \u2013 apr\u00edl, preto\u017ee v jarn\u00fdch obdobiach je \u010dastej\u0161\u00ed v\u00fdskyt ochoren\u00ed a \u013eudsk\u00fd organizmus si po zimnom obdob\u00ed vy\u017eaduje regener\u00e1ciu v podobe pr\u00edjemn\u00fdch z\u00e1balov a mas\u00e1\u017e\u00ed, pr\u00edp. t\u00fd\u017ed\u0148ov\u00fdch pobytov v na\u0161om hoteli. Let\u00e1ky bud\u00fa vych\u00e1dza\u0165 ka\u017ed\u00fd \u0161tvr\u0165rok a bud\u00fa umiest\u0148ovan\u00e9 v miestach kde sa nach\u00e1dza vysok\u00fd v\u00fdskyt chor\u00fdch \u013eud\u00ed (\u0161pecializovan\u00fd lek\u00e1ri, po\u0161ta), \u010do bude ma\u0165 za n\u00e1sledok zv\u00fd\u0161enie po\u010dtu pobytov po\u010das cel\u00e9ho roka. Vizitky bud\u00fa k dispoz\u00edcii celoro\u010dne, bud\u00fa vych\u00e1dza\u0165 tri kr\u00e1t ro\u010dne, ktor\u00e9 bud\u00fa darovan\u00e9 osob\u00e1m pri ka\u017edom n\u00e1kupe vo vybran\u00fdch lek\u00e1r\u0148ach v ur\u010den\u00fdch mesiacoch.<\/p>\n

      7 Marketingov\u00fd program<\/h2>\n

      Hotel nem\u00e1 \u017eiadny svoj fond, ale v\u0161etko je financovan\u00e9 zo spolo\u010dn\u00e9ho imania spolo\u010dnosti. Hotel pod\u00e1va na ur\u010dit\u00fd rok pl\u00e1n svojich n\u00e1vrhov, ktor\u00e9 s\u00fa postupne konzultovan\u00e9. Moment\u00e1lne sa spolo\u010dnos\u0165 nach\u00e1dza v priaznivej finan\u010dnej situ\u00e1cii.<\/p>\n

      8 Kontrola<\/h2>\n

      Na z\u00e1klade marketingov\u00fdch cie\u013eov sa bude priebe\u017ene vykon\u00e1va\u0165 kontrola, pomocou ktorej sa bude zis\u0165ova\u0165, ako sa dan\u00fd pl\u00e1n pln\u00ed. Zlep\u0161ovanie v oblasti slu\u017eieb, ktor\u00e9 hotel pon\u00fakam, je mo\u017en\u00e9 sledova\u0165 na z\u00e1klade dotazn\u00edkov, ktor\u00e9 hostia vyplnia pri odchode z hotelu. Vyhodnocovanie dotazn\u00edkov sa bude robi\u0165 priebe\u017ene ka\u017ed\u00fd mesiac.<\/p>\n

      9 Informa\u010dn\u00e9 zdroje<\/h2>\n

      COOPER, J., LANE, P., Marketingov\u00e9 pl\u00e1nov\u00e1n\u00ed, Praktick\u00e1 p\u0159\u00edru\u010dka mana\u017eera, Praha: Grada Publishing s.r.o., 1999, 232s., ISBN 80-7169-641-2.
      \nKIR\u00c1\u013dOV\u00c1, A., Marketing hotelov\u00fdch slu\u017eeb, Praha: Ekopress, 2002, 148s., ISBN 80-86119-44-0.
      \nWESTWOOD, J., Jak sestavit marketingov\u00fd pl\u00e1n, Praha: Grada Publishing a.s., 1999, 117s., ISBN 80-7169-542-4.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Marketingov\u00fd pl\u00e1n – n\u00e1vrh, ako sa zvidite\u013eni\u0165 pomocou z\u013eavov\u00e9ho internetov\u00e9ho port\u00e1lu. 1 Charakteristika podniku Obchodn\u00e9 meno firmy: wellness hotel FIT S\u00eddlo: ul. Andreja Ba\u017e\u00edka 788, … <\/p>\n","protected":false},"author":15,"featured_media":25119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,553],"tags":[],"class_list":["post-8556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vzdelavam-sa"],"yoast_head":"\nAko sa zvidite\u013eni\u0165 pomocou z\u013eavov\u00e9ho port\u00e1lu<\/title>\n<meta name=\"description\" content=\"Marketingov\u00fd pl\u00e1n: Ako sa zvidite\u013eni\u0165 pomocou z\u013eavov\u00e9ho port\u00e1lu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vrtulniky.sk\/news\/marketingovy-plan-ako-sa-zviditelnit-pomocou-zlavoveho-portalu\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako sa zvidite\u013eni\u0165 pomocou z\u013eavov\u00e9ho port\u00e1lu\" \/>\n<meta property=\"og:description\" content=\"Marketingov\u00fd pl\u00e1n: Ako sa zvidite\u013eni\u0165 pomocou z\u013eavov\u00e9ho port\u00e1lu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vrtulniky.sk\/news\/marketingovy-plan-ako-sa-zviditelnit-pomocou-zlavoveho-portalu\/\" \/>\n<meta property=\"og:site_name\" content=\"Podnik\u00e1m, lietam a relaxujem\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vrtulniky\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-23T06:21:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T12:58:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/pravna-ochrana-hospodarskej-sutaze.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bc. 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