{"id":9431,"date":"2023-01-14T10:00:56","date_gmt":"2023-01-14T09:00:56","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=9431"},"modified":"2024-05-13T14:58:04","modified_gmt":"2024-05-13T12:58:04","slug":"podnikatelske-koncepcie","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/podnikatelske-koncepcie\/","title":{"rendered":"Podnikate\u013esk\u00e9 koncepcie"},"content":{"rendered":"

Organiz\u00e1cia m\u00e1 v r\u00e1mci ka\u017edodenn\u00fdch aktiv\u00edt komunikova\u0165 so svoj\u00edm okol\u00edm, m\u00e1 za prvorad\u00fa \u00falohu zis\u0165ova\u0165 moment\u00e1lnu situ\u00e1ciu na trhu, vyhodnocova\u0165 ju a sna\u017ei\u0165 sa zvoli\u0165 ten najefekt\u00edvnej\u0161\u00ed sp\u00f4sob pre oslovenie potenci\u00e1lnych z\u00e1kazn\u00edkov a obchodn\u00fdch partnerov. Zoskupenie v\u0161etk\u00fdch opatren\u00ed organiz\u00e1cie sa ozna\u010duje pojmom podnikate\u013esk\u00e1 koncepcia. Realiz\u00e1cia podnikate\u013eskej koncepcie ur\u010duje vz\u0165ah organiz\u00e1cie k jej marketingov\u00e9mu okoliu. Pozn\u00e1me tieto podnikate\u013esk\u00e9 koncepcie:<\/p>\n

    \n
  1. V\u00fdrobkov\u00e1 koncepcia<\/li>\n
  2. V\u00fdrobn\u00e1 koncepcia<\/li>\n
  3. Predajn\u00e1 koncepcia<\/li>\n
  4. Marketingov\u00e1 koncepcia<\/li>\n
  5. Soci\u00e1lna koncepcia<\/li>\n<\/ol>\n

    V\u00fdrobkov\u00e1 koncepcia<\/h2>\n

    Z\u00e1kladom v\u00fdrobkovej koncepcie je spotrebite\u013esk\u00e9 uprednost\u0148ovanie v\u00fdrobkov, ktor\u00e9 s\u00fa vysoko kvalitn\u00e9, dokonale funguj\u00fa a maj\u00fa vynikaj\u00faci dizajn. Z\u00e1kazn\u00edci nakupuj\u00fa len prest\u00ed\u017ene a\u017e luxusn\u00e9 produkty. Za tieto produkty s\u00fa ochotn\u00fd zaplati\u0165 aj mimoriadne ceny. V\u00fdrobkovo orientovan\u00e9 organiz\u00e1cie sa zameriavaj\u00fa na produkciu \u0161pi\u010dkov\u00fdch v\u00fdrobkov a na ich neust\u00e1le zdokona\u013eovanie. Organiz\u00e1cia sa ve\u013emi s\u00fastre\u010fuje na konkr\u00e9tny vlastn\u00fd v\u00fdrobok, po\u017eiadavk\u00e1m spotrebite\u013eov venuje ve\u013emi mal\u00fa pozornos\u0165. Pon\u00faka na trhu v\u00fdrobky, ktor\u00e9 spotrebite\u013eov neuspokoja, maj\u00fa mal\u00e9 vyu\u017eite\u013en\u00e9 charakteristiky a zbyto\u010dn\u00e9 vlastnosti.<\/p>\n

    V\u00fdrobn\u00e1 koncepcia<\/h2>\n

    V\u00fdrobn\u00e1 koncepcia vych\u00e1dza z predpokladu, \u017ee spotrebite\u013e uprednostn\u00ed v\u00fdroby \u013eahko dostupn\u00e9 a lacn\u00e9. Organiz\u00e1cie koncentruj\u00fa snahu na dosiahnutie vysokej efekt\u00edvnosti hromadnej v\u00fdroby pre \u010do naj\u0161ir\u0161\u00ed trh. Vyr\u00e1ba vysok\u00fd objem v\u00fdroby za predpokladu dosiahnutia n\u00edzkych n\u00e1kladov na jednu jednotku produkcie a z\u00e1rove\u0148 aj vy\u0161\u0161\u00ed zisk. V\u00fdrobn\u00e1 koncepcia neberie oh\u013ead na skuto\u010dn\u00e9 potreby spotrebite\u013eov. Je aplikovate\u013en\u00e1 vtedy, ak dopyt prevl\u00e1da nad ponukou. Spotrebite\u013eov pri nedostatkov\u00fdch tovaroch zauj\u00edma najm\u00e4 z\u00edskanie tovaru a vzh\u013eadom na svoje neuspokojen\u00e9 potreby akceptuj\u00fa ak\u00e9ko\u013evek produkty.<\/p>\n

    Predajn\u00e1 koncepcia<\/h2>\n

    Predajn\u00e1 koncepcia sa zaklad\u00e1 na predpoklade, \u017ee spotrebitelia nie s\u00fa o v\u00fdrobcoch dostato\u010dne informovan\u00fd, nevedia o nich \u017eiadne inform\u00e1cie a preto spotrebitelia odmietaj\u00fa ich ponuky. Z\u00e1kladom predajnej koncepcie je spotrebite\u013eov informova\u0165, presved\u010di\u0165 a prin\u00fati\u0165 k n\u00e1kupu pon\u00fakan\u00e9 produkty. Organiz\u00e1cia je zameran\u00e1 na komunik\u00e1ciu a vynaklad\u00e1 podstatn\u00e9 \u00fasilie v oblasti reklamy a propag\u00e1cie. Buduje vlastn\u00e9 obchodn\u00e9 siete a predajn\u00e9 kolekt\u00edvy. Organiz\u00e1cie ju vyu\u017e\u00edvaj\u00fa najm\u00e4 vtedy, ak maj\u00fa nadbytok v\u00fdrobn\u00fdch kapac\u00edt.<\/p>\n

    Marketingov\u00e1 koncepcia<\/h2>\n

    Marketingov\u00e1 koncepcia je zalo\u017een\u00e1 na akt\u00edvnom a efekt\u00edvnom uspokojovan\u00ed potrieb spotrebite\u013eov prostredn\u00edctvom pozn\u00e1vania trhov v podobe marketingov\u00fdch prieskumov, prisp\u00f4sobovania sa trhu, uspokojovan\u00ed potrieb, podnecovaniu trhu a ovplyv\u0148ovaniu trhu.<\/p>\n

    Soci\u00e1lna koncepcia<\/h2>\n

    Soci\u00e1lna koncepcia vych\u00e1dza z po\u017eiadavky, aby \u010dinnos\u0165 v\u00fdrobcov a predajcov viedla k dokonal\u00e9mu uspokojovaniu potrieb z\u00e1kazn\u00edkov, ale aby nemala nepriazniv\u00fd vplyv na kvalitu \u017eivotn\u00e9ho prostredia a na fungovanie \u013eudskej spolo\u010dnosti. Sna\u017e\u00ed sa uvies\u0165 do s\u00faladu z\u00e1ujmy jednotlivcov s prospechom celej \u013eudskej spolo\u010dnosti a predpoklad\u00e1 kompromisn\u00e9 rie\u0161enie vz\u0165ahov medzi ziskom organiz\u00e1cie, uspokojovan\u00edm \u013eudsk\u00fdch potrieb a z\u00e1ujmami verejnosti.<\/p>\n

    Princ\u00edp orient\u00e1cie na potreby z\u00e1kazn\u00edka<\/h2>\n

    Z\u00e1kladom koncepci\u00ed je princ\u00edp trvalej orient\u00e1cie dod\u00e1vate\u013esk\u00e9ho podniku na akt\u00edvne a efekt\u00edvne uspokojovanie potrieb spotrebite\u013eov. Organiz\u00e1cia sa prisp\u00f4sobuje spotrebite\u013eom zameran\u00edm na proces v\u00fdvoja, v\u00fdroby a predaja produktov.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Organiz\u00e1cia m\u00e1 v r\u00e1mci ka\u017edodenn\u00fdch aktiv\u00edt komunikova\u0165 so svoj\u00edm okol\u00edm, m\u00e1 za prvorad\u00fa \u00falohu zis\u0165ova\u0165 moment\u00e1lnu situ\u00e1ciu na trhu, vyhodnocova\u0165 ju a sna\u017ei\u0165 sa zvoli\u0165 … <\/p>\n","protected":false},"author":15,"featured_media":24862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551,52],"tags":[54],"class_list":["post-9431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikam","category-podnikanie","tag-podnikatel"],"yoast_head":"\nPodnikate\u013esk\u00e9 koncepcie<\/title>\n<meta name=\"description\" content=\"Podnikate\u013esk\u00e9 koncepcie: v\u00fdrobkov\u00e1 koncepcia, v\u00fdrobn\u00e1, predajn\u00e1, marketingov\u00e1 a soci\u00e1lna koncepcia a ich defin\u00edcie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vrtulniky.sk\/news\/podnikatelske-koncepcie\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podnikate\u013esk\u00e9 koncepcie\" \/>\n<meta property=\"og:description\" content=\"Podnikate\u013esk\u00e9 koncepcie: v\u00fdrobkov\u00e1 koncepcia, v\u00fdrobn\u00e1, predajn\u00e1, marketingov\u00e1 a soci\u00e1lna koncepcia a ich defin\u00edcie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vrtulniky.sk\/news\/podnikatelske-koncepcie\/\" \/>\n<meta property=\"og:site_name\" content=\"Podnik\u00e1m, lietam a relaxujem\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vrtulniky\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-14T09:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T12:58:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vrtulniky.sk\/news\/wp-content\/uploads\/2022\/08\/gefco.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1128\" \/>\n\t<meta property=\"og:image:height\" content=\"752\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bc. Januska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bc. Januska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/podnikatelske-koncepcie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vrtulniky.sk\\\/news\\\/podnikatelske-koncepcie\\\/\"},\"author\":{\"name\":\"Bc. 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