{"id":9454,"date":"2023-01-13T09:58:28","date_gmt":"2023-01-13T08:58:28","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=9454"},"modified":"2024-05-13T14:58:04","modified_gmt":"2024-05-13T12:58:04","slug":"zakladne-metody-personalneho-marketingu","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/zakladne-metody-personalneho-marketingu\/","title":{"rendered":"Z\u00e1kladn\u00e9 met\u00f3dy person\u00e1lneho marketingu"},"content":{"rendered":"<p>Na sk\u00famanie predmetu <a title=\"Person\u00e1lny marketing a jeho ciele, \u00falohy a funkcie v podniku\" href=\"https:\/\/www.euroekonom.sk\/personalny-marketing-a-jeho-ciele-ulohy-a-funkcie-v-podniku\/\">person\u00e1lneho marketingu<\/a> sa pou\u017e\u00edvaj\u00fa dva typy z\u00e1kladn\u00fdch met\u00f3d: logick\u00e9 met\u00f3dy a historick\u00e9 met\u00f3dy.<\/p>\n<h2>Logick\u00e9 met\u00f3dy person\u00e1lneho marketingu<\/h2>\n<p>Logick\u00e9 met\u00f3dy sl\u00fa\u017eia na anal\u00fdzu \u0161trukt\u00fary a obsahu javov person\u00e1lneho marketingu ako aj s\u00favislost\u00ed, ktor\u00e9 medzi t\u00fdmito javmi vznikaj\u00fa a existuj\u00fa. Zo \u0161irokej \u0161k\u00e1ly logick\u00fdch met\u00f3d sa v person\u00e1lnom marketingu sa naj\u010dastej\u0161ie pou\u017e\u00edvaj\u00fa tzv. <strong>p\u00e1rov\u00e9 logick\u00e9 met\u00f3dy<\/strong>:<\/p>\n<ul>\n<li><strong>anal\u00fdza a synt\u00e9za<\/strong> \u2013 t\u00e1to dvojica met\u00f3d umo\u017e\u0148uje rozklad probl\u00e9mu na diel\u010die \u010dasti a n\u00e1sledne mo\u017enos\u0165 my\u0161lienkov\u00e9ho spojenia \u010dast\u00ed alebo prvkov sk\u00faman\u00e9ho javu do celku;<\/li>\n<li><strong>indukcia a dedukcia<\/strong> \u2013 predstavuje sp\u00f4sob stanovenia t\u00e9z a z\u00e1konov na z\u00e1klade zov\u0161eobecnenia presk\u00faman\u00fdch pr\u00edpadov a n\u00e1sledne logick\u00e9 odvodzovanie jednotliv\u00fdch vyskytuj\u00facich sa pr\u00edpadov;<\/li>\n<li><strong>abstrakcia a konkretiz\u00e1cia<\/strong> \u2013 analytick\u00fd sp\u00f4sob myslenia, pri ktorom sa vy\u010dle\u0148uj\u00fa v\u0161eobecn\u00e9 znaky ako podstatn\u00e9 a odhliada sa od ostatn\u00fdch, nepodstatn\u00fdch znakov a opa\u010dn\u00fd postup, ktor\u00fd vy\u010dle\u0148uje to v\u0161eobecn\u00e9 a podstatn\u00e9 do \u0161pecifick\u00fdch a individu\u00e1lnych podmienok, kde typick\u00fdm prejavom konkretiz\u00e1cie je pr\u00edklad;<\/li>\n<li><strong>zov\u0161eobec\u0148ovanie (generaliz\u00e1cia)<\/strong> \u2013 logick\u00fd prechod od jednotliv\u00e9ho k v\u0161eobecn\u00e9mu, od menej v\u0161eobecn\u00e9ho k v\u0161eobecnej\u0161iemu poznaniu;<\/li>\n<li><strong>deskripcia<\/strong> &#8211; zabezpe\u010d\u00ed popis a opis sk\u00famanej problematiky v teoretickej i praktickej rovine;<\/li>\n<li><strong>kompar\u00e1cia<\/strong> &#8211; umo\u017en\u00ed porovna\u0165 vyu\u017eitie teoretick\u00fdch predpokladov v praxi a konkr\u00e9tnom procese person\u00e1lneho marketingu;<\/li>\n<li><strong>klasifik\u00e1cia<\/strong> \u2013 predstavuje hierarchicky usporiadan\u00e9 triedenie javov a procesov, ktor\u00e9 sleduje ich nadv\u00e4znos\u0165 od v\u0161eobecnej\u0161ieho k podrobnej\u0161iemu, pri\u010dom vy\u0161\u0161\u00ed stupe\u0148 \u0161trukt\u00fary sa rozklad\u00e1 detailnej\u0161ie na ni\u017e\u0161ie stupne klasifik\u00e1cie;<\/li>\n<li><strong>kvantitat\u00edvno-kvalitat\u00edvna anal\u00fdza<\/strong>, ktor\u00e1 m\u00e1 \u0161irok\u00e9 mo\u017enosti pou\u017eitia aj v oblasti person\u00e1lneho marketingu. Umo\u017e\u0148uje analyzova\u0165 vn\u00fatropodnikov\u00e9 texty a dokumenty na z\u00e1klade vopred ur\u010den\u00fdch z\u00e1znamov\u00fdch kateg\u00f3ri\u00ed a jednotiek. Prostredn\u00edctvom vhodne zvolen\u00e9ho syst\u00e9mu kvantifik\u00e1cie je mo\u017en\u00e1 h\u013abkov\u00e1 deskripcia dokumentov, ktor\u00e1 vedie od popisu ich obsahu k ur\u010deniu ich trendov \u010di tendenci\u00ed.<\/li>\n<\/ul>\n<h2>Historick\u00e9 met\u00f3dy person\u00e1lneho marketingu<\/h2>\n<p>Historick\u00e9 met\u00f3dy sl\u00fa\u017eia na odhalenie historick\u00fdch s\u00favislost\u00ed vzniku existencie a z\u00e1niku sk\u00faman\u00fdch javov. Pomocou nich mo\u017eno zisti\u0165 kauz\u00e1lne s\u00favislosti javov v kontexte historick\u00e9ho v\u00fdvoja a predikova\u0165 ich v\u00fdvoj. K naj\u010dastej\u0161ie pou\u017e\u00edvan\u00fdm historick\u00fdm met\u00f3dam v <a title=\"Objekt person\u00e1lneho marketingu\" href=\"https:\/\/www.euroekonom.sk\/objekt-personalneho-marketingu\/\">person\u00e1lnom marketingu<\/a> patria:<\/p>\n<ul>\n<li>met\u00f3dy historickej anal\u00fdzy<\/li>\n<li>kauz\u00e1lne met\u00f3dy<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Na sk\u00famanie predmetu person\u00e1lneho marketingu sa pou\u017e\u00edvaj\u00fa dva typy z\u00e1kladn\u00fdch met\u00f3d: logick\u00e9 met\u00f3dy a historick\u00e9 met\u00f3dy. Logick\u00e9 met\u00f3dy person\u00e1lneho marketingu Logick\u00e9 met\u00f3dy sl\u00fa\u017eia na anal\u00fdzu &hellip; <\/p>\n","protected":false},"author":17,"featured_media":25094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,549],"tags":[],"class_list":["post-9454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ludia","category-pracujem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Z\u00e1kladn\u00e9 met\u00f3dy person\u00e1lneho marketingu<\/title>\n<meta name=\"description\" content=\"Logick\u00e9 a historick\u00e9 met\u00f3dy person\u00e1lneho marketingu, ich popis, druhy a charakteristika.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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