{"id":9525,"date":"2023-01-20T21:55:59","date_gmt":"2023-01-20T20:55:59","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=9525"},"modified":"2024-05-13T14:58:02","modified_gmt":"2024-05-13T12:58:02","slug":"globalne-strategicke-podnikatelske-jednotky","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/globalne-strategicke-podnikatelske-jednotky\/","title":{"rendered":"Glob\u00e1lne strategick\u00e9 podnikate\u013esk\u00e9 jednotky"},"content":{"rendered":"<p>Glob\u00e1lne strategick\u00e9 podnikate\u013esk\u00e9 jednotky (Global Strategic Business Units &#8211; GSBU) sl\u00fa\u017eia na vytv\u00e1ranie glob\u00e1lnych celosvetov\u00fdch pou\u017e\u00edvan\u00fdch zna\u010diek a produktov\u00fdch radov. Mo\u017eno tak \u00fa\u010delnej\u0161ie vynaklada\u0165 predov\u0161etk\u00fdm marketingov\u00e9 n\u00e1klady.<\/p>\n<h2>Charakteristika glob\u00e1lnych SBU<\/h2>\n<p>Glob\u00e1lne strategick\u00e9 podnikate\u013esk\u00e9 jednotky s\u00fa charakteristick\u00e9 hlavne:<\/p>\n<ul>\n<li>zameran\u00e9 s\u00fa na konkr\u00e9tne v\u00fdrobkov\u00e9 trhov\u00e9 kombin\u00e1cie, teda na ur\u010dit\u00fa skupinu v\u00fdrobkov pre konkr\u00e9tnych z\u00e1kazn\u00edkov a ich potreby, zameriavaj\u00fa sa na \u0161pecifick\u00fd trh charakteristick\u00fd ur\u010ditou ve\u013ekos\u0165ou po\u017eiadavky a dynamiku rastu,<\/li>\n<li>maj\u00fa \u0161pecifick\u00fd okruh konkurentov,<\/li>\n<li>maj\u00fa \u010dastej\u0161ie extern\u00e9 v\u00e4zby (vz\u0165ahy k trhu, konkurenci\u00ed,&#8230;),<\/li>\n<li>mo\u017eno pre ne stanovi\u0165 dlhodob\u00e9 strategick\u00e9 ciele a strategick\u00fd pl\u00e1n na ostatn\u00fdch podnikate\u013esk\u00fdch jednotk\u00e1ch relat\u00edvne nez\u00e1visl\u00fd,<\/li>\n<li>maj\u00fa svoje vedenie, svojho mana\u017e\u00e9ra, ktor\u00fd zodpoved\u00e1 za strategick\u00e9 pl\u00e1novanie (tvorbu SP pre celosv. trh), marketingov\u00fd v\u00fdskum, v\u00fdvoj nov\u00fdch produktov, v\u00fdrobu a ziskovos\u0165.<\/li>\n<\/ul>\n<h2>Centr\u00e1 zdie\u013ean\u00fdch slu\u017eieb \u2013 Global Business Services<\/h2>\n<p>Odborn\u00edci \u0161pecialisti z jednotliv\u00fdch oblast\u00ed \u010dinnosti a kraj\u00edn s\u00fa zlu\u010dovan\u00ed do medzin\u00e1rodn\u00fdch t\u00edmov \u2013 centr\u00e1 zdie\u013ean\u00fdch slu\u017eieb (GBS \u2013 Global Business Services) \u2013 koncentruj\u00fa a \u010falej rozv\u00edjaj\u00fa \u0161pecifick\u00e9 znalosti a know-how. To sa n\u00e1sledne roz\u0161iruje do v\u0161etk\u00fdch \u010dast\u00ed korpor\u00e1ci\u00ed (s\u00fa tu prij\u00edman\u00fd len t\u00ed najv\u00fdkonnej\u0161\u00ed a najlep\u0161\u00ed, ktor\u00ed zabezpe\u010dia transfer know-how,napr. do novo zakladan\u00fdch DS v nov\u00fdch regi\u00f3noch).<\/p>\n<h2>Centr\u00e1lne korporat\u00edvne funkcie<\/h2>\n<p>Centr\u00e1lne korporat\u00edvne funkcie sa t\u00fdkaj\u00fa uskuto\u010d\u0148ovania strategick\u00fdch anal\u00fdz a tvorby firemnej v\u00edzie a strat\u00e9gie, tzn. Predov\u0161etk\u00fdm oblast\u00ed z marketingu, controllingu a financovania. Naj\u010dastej\u0161ie ide o nasleduj\u00face korporat\u00edvne funkcie:<\/p>\n<ol>\n<li>Rozhodovanie o z\u00e1sadn\u00fdch invest\u00edci\u00e1ch:\n<ul>\n<li>tvorba marketingovej strat\u00e9gie<\/li>\n<li>rozvoj \u013eudsk\u00e9ho kapit\u00e1lu<\/li>\n<li>person\u00e1lna strat\u00e9gia<\/li>\n<li>rozvoj riadiacich pracovn\u00edkov<\/li>\n<\/ul>\n<\/li>\n<li>Finan\u010dn\u00fd a investi\u010dn\u00fd mana\u017ement<\/li>\n<li>Strategick\u00fd controlling\n<ul>\n<li>strategick\u00e9 pl\u00e1novanie a kontrola<\/li>\n<\/ul>\n<\/li>\n<li>N\u00e1kup a predaj kapit\u00e1lov\u00fdch \u00fa\u010dasti<\/li>\n<li>Rozhodovanie o sp\u00f4sobe z\u00edskavania kapit\u00e1lu<\/li>\n<li>Riadenie pr\u00edjmovej a v\u00fddajovej politiky (clearingov\u00e9 miesto, vn\u00fatrokoncernov\u00e1 banka)<\/li>\n<li>Rozhodovanie o z\u00e1sadn\u00fdch investici\u00e1ch<\/li>\n<li>Tvorba marketingovej strat\u00e9gie<\/li>\n<li>Pr\u00e1vne slu\u017eby a pr\u00e1vne poradenstvo<\/li>\n<li>Da\u0148ov\u00e9 ot\u00e1zky a da\u0148ov\u00e9 poradenstvo<\/li>\n<li>Public relations a sponzoring<\/li>\n<li>Centr\u00e1lne \u00fa\u010dtovn\u00edctvo\n<ul>\n<li>konsolid\u00e1cia ro\u010dn\u00fdch uz\u00e1vierok dc\u00e9rskych spolo\u010dnost\u00ed<\/li>\n<li>obchodn\u00e1 bilancia<\/li>\n<li>ro\u010dn\u00e1 v\u00fdro\u010dn\u00e1 spr\u00e1va<\/li>\n<li>intern\u00e1 rev\u00edzia<\/li>\n<\/ul>\n<\/li>\n<li>V\u00fdhodn\u00e1 centraliz\u00e1cia \u010fal\u0161\u00edch aktiv\u00edt, popri spolo\u010dn\u00fdch firemn\u00fdch \u010dinnostiach \u010dasto ide o:\n<ul>\n<li>spolo\u010dn\u00fd n\u00e1kup a poskytovanie nak\u00fapen\u00fdch komod\u00edt dc\u00e9rskej spolo\u010dnosti<\/li>\n<li>nakupovanie slu\u017eieb od vonkaj\u0161\u00edch \u0161pecializovan\u00fdch subjektov (napr. udr\u017eovanie informa\u010dn\u00e9ho syst\u00e9mu), realizovanie prostredn\u00edctvom \u201eoutsourcingu\u201c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Glob\u00e1lne strategick\u00e9 podnikate\u013esk\u00e9 jednotky (Global Strategic Business Units &#8211; GSBU) sl\u00fa\u017eia na vytv\u00e1ranie glob\u00e1lnych celosvetov\u00fdch pou\u017e\u00edvan\u00fdch zna\u010diek a produktov\u00fdch radov. Mo\u017eno tak \u00fa\u010delnej\u0161ie vynaklada\u0165 predov\u0161etk\u00fdm &hellip; <\/p>\n","protected":false},"author":17,"featured_media":25229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551,52],"tags":[54,159],"class_list":["post-9525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikam","category-podnikanie","tag-podnikatel","tag-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glob\u00e1lne strategick\u00e9 podnikate\u013esk\u00e9 jednotky<\/title>\n<meta name=\"description\" content=\"Glob\u00e1lne strategick\u00e9 podnikate\u013esk\u00e9 jednotky. Centr\u00e1 zdie\u013ean\u00fdch slu\u017eieb. 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