{"id":9527,"date":"2023-01-19T10:34:27","date_gmt":"2023-01-19T09:34:27","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=9527"},"modified":"2024-05-13T14:58:03","modified_gmt":"2024-05-13T12:58:03","slug":"ziskavanie-medzinarodnych-konkurencnych-vyhod","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/ziskavanie-medzinarodnych-konkurencnych-vyhod\/","title":{"rendered":"Z\u00edskavanie medzin\u00e1rodn\u00fdch konkuren\u010dn\u00fdch v\u00fdhod"},"content":{"rendered":"<p>Podnik\u00e1te na zahrani\u010dn\u00fdch trhoch a h\u013ead\u00e1te nov\u00e9 pr\u00edstupy, ako z\u00edska\u0165 v\u00fdhodu v konkuren\u010dnom boji? Pozrite si preh\u013ead mo\u017enost\u00ed, ako z\u00edska\u0165 medzin\u00e1rodn\u00fa konkuren\u010dn\u00fa v\u00fdhodu. Z\u00edskavanie medzin\u00e1rodn\u00fdch konkuren\u010dn\u00fdch v\u00fdhod definuje nov\u00e1 ekonomika.<\/p>\n<h2>Nov\u00e1 paradigma \u2013 nov\u00e1 ekonomika<\/h2>\n<ul>\n<li>hovor\u00ed sa o novej paradigme v d\u00f4sledku \u201enew economy\u201c \u2013 novej ekonomiky,<\/li>\n<li>nov\u00e1 ekonomika \u2013 prin\u00e1\u0161a intenzifik\u00e1ciu v\u00fdrobn\u00e9ho procesu a rast produktivity pr\u00e1ce, realiz\u00e1ciou invest\u00edci\u00ed<br \/>\ndo informa\u010dn\u00fdch technol\u00f3gi\u00ed a komunika\u010dn\u00fdch syst\u00e9mov,<\/li>\n<li>sprievodn\u00fdm znakom novej ekonomiky je prehlbovanie kapit\u00e1lu,<\/li>\n<li>kapit\u00e1lov\u00e1 vybavenos\u0165 na pracovn\u00edka = trend je zni\u017eovanie po\u010dtu zamestnancov,<\/li>\n<li>s\u00fastre\u010fovanie prostriedkov investi\u010dn\u00fdch spolo\u010dnost\u00ed do v\u00fdznamn\u00fdch oblast\u00ed.<\/li>\n<li>Ekonomick\u00e9 prostredie sa v vyzna\u010duje dvoma z\u00e1sadn\u00fdmi javmi \u2013 hyperkonkurenciou a globaliz\u00e1ciou. Obidve spolu vz\u00e1jomne \u00fazko s\u00favisia.<\/li>\n<\/ul>\n<h3>Hyperkonkurencia<\/h3>\n<ul>\n<li>znamen\u00e1, \u017ee rozhoduj\u00faci konkuren\u010dn\u00fd boj na svetovom trhu sa odohr\u00e1va medzi nadn\u00e1rodn\u00fdmi spolo\u010dnos\u0165ami, ktor\u00e9 maj\u00fa rozmer tzv. obr\u00fdch transnacion\u00e1lnych korpor\u00e1ci\u00ed,<\/li>\n<li>v hyperkonkurencii je d\u00f4le\u017eit\u00e1 najm\u00e4 schopnos\u0165 inovova\u0165.<\/li>\n<\/ul>\n<h3>Globaliz\u00e1cia<\/h3>\n<p><a title=\"Globaliz\u00e1cia\" href=\"https:\/\/www.euroekonom.sk\/ekonomika\/globalizacia\/\">Globaliz\u00e1cia<\/a> pre transnacion\u00e1lne korpor\u00e1cie znamen\u00e1, \u017ee m\u00f4\u017eu subjekty rozhodn\u00fa\u0165:<\/p>\n<ul>\n<li>do ktor\u00fdch regi\u00f3nov umiestnia v\u00fdskum a v\u00fdvoj kon\u0161trukci\u00ed,<\/li>\n<li>do ktor\u00e9ho in\u00e9ho regi\u00f3nu umiestnia tvorbu designu, vysoko sofistikovan\u00e9 oper\u00e1cie,<\/li>\n<li>do ktor\u00e9ho regi\u00f3nu najv\u00fdhodnej\u0161ie umiestni\u0165 tie najpr\u00e1cnej\u0161ie v\u00fdroby, \u010dinnos\u0165 a oper\u00e1cie nen\u00e1ro\u010dn\u00e9 na know-how, z n\u00edzkou pridanou hodnotou alebo v\u00fdroby problematickej z h\u013eadiska svojho dopadu na \u017eivotn\u00e9 prostredie alebo n\u00e1ro\u010dnej na suroviny a energiu.<\/li>\n<\/ul>\n<h2>Porterova Dom\u00e1ca z\u00e1klad\u0148a<\/h2>\n<p>E. Poter v tzv. dom\u00e1cej z\u00e1kladni (\u0161tyroch \u0161iroko definovan\u00fdch faktoroch charakterizuj\u00facich dom\u00e1ce teda n\u00e1rodn\u00e9 podnikate\u013esk\u00e9 prostredie) popisuje faktory a ich vz\u00e1jomn\u00e9 vz\u0165ahy. Tieto vz\u0165ahy sa zn\u00e1zor\u0148uj\u00fa vo forme tzv. diamantu. <a href=\"https:\/\/www.euroekonom.sk\/domaca-zakladna-a-diamant-m-e-portera\/\">Dom\u00e1ca z\u00e1klad\u0148a \u2013 dom\u00e1ci diamant<\/a> \u2013 je tvoren\u00fd:<\/p>\n<ul>\n<li>z\u00e1sobou v\u00fdrobn\u00fdch faktorov,<\/li>\n<li>charakterom dom\u00e1ceho dopytu,<\/li>\n<li>existenciu pr\u00edbuzn\u00fdch a dod\u00e1vate\u013esk\u00fdch odvetv\u00ed,<\/li>\n<li>firemn\u00e1 strat\u00e9giou, \u0161trukt\u00farou a rivalitou.<\/li>\n<\/ul>\n<h3>Z\u00e1soba v\u00fdrobn\u00fdch faktorov<\/h3>\n<p>Z\u00e1soba v\u00fdrobn\u00fdch faktorov predstavuje pr\u00edrodn\u00e9 zdroje, pracovn\u00fa silu a infra\u0161trukt\u00faru.<\/p>\n<h3>Charakter dom\u00e1ceho dopytu<\/h3>\n<p>Charakter dom\u00e1ceho dopytu sa t\u00fdka n\u00e1ro\u010dnosti a sofistikovanosti dom\u00e1cich odberate\u013eov a z\u00e1kazn\u00edkov, celkovej \u017eivotnej \u00farovne, \u017eivotn\u00e9ho \u0161t\u00fdlu a hodnotnej orient\u00e1cie spolo\u010dnosti.<\/p>\n<h3>Existencia pr\u00edbuzn\u00fdch a dod\u00e1vate\u013esk\u00fdch odvetv\u00ed<\/h3>\n<p>Existencia pr\u00edbuzn\u00fdch a dod\u00e1vate\u013esk\u00fdch odvetv\u00edupozor\u0148uje na skuto\u010dnos\u0165, \u017ee konkurencieschopnos\u0165 ekonomiky je pozit\u00edvne ovplyvnen\u00e1 tie\u017e dom\u00e1cimi dod\u00e1vate\u013emi, ktor\u00ed s\u00fa sami n\u00faten\u00ed \u010deli\u0165 konkurencii, s\u00fa zapojen\u00ed do medzin\u00e1rodn\u00e9ho podnikania, vyu\u017e\u00edvaj\u00fa <a href=\"https:\/\/www.euroekonom.sk\/medzinarodne-podnikatelske-strategie\/\">medzin\u00e1rodn\u00e9 podnikate\u013esk\u00e9 strat\u00e9gie<\/a> a s\u00fa tak sami konkurencieschopn\u00fd na svetovom trhu.<\/p>\n<h3>Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita<\/h3>\n<p>Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita sa t\u00fdka \u00farovne riaden\u00e9ho podniku, najm\u00e4 spr\u00e1vy korpor\u00e1ci\u00ed, \u00farovne ich strategick\u00e9ho riadenia, ale tie\u017e miery konkurencie v r\u00e1mci ur\u010dit\u00e9ho odvetvia, organiz\u00e1cia trhu a sam\u00e9ho podnikate\u013esk\u00e9ho prostredia, ktor\u00e9 nedovol\u00ed podnikom \u201ezlenivie\u0165\u201c a chova\u0165 sa neefekt\u00edvne<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podnik\u00e1te na zahrani\u010dn\u00fdch trhoch a h\u013ead\u00e1te nov\u00e9 pr\u00edstupy, ako z\u00edska\u0165 v\u00fdhodu v konkuren\u010dnom boji? Pozrite si preh\u013ead mo\u017enost\u00ed, ako z\u00edska\u0165 medzin\u00e1rodn\u00fa konkuren\u010dn\u00fa v\u00fdhodu. Z\u00edskavanie medzin\u00e1rodn\u00fdch &hellip; <\/p>\n","protected":false},"author":17,"featured_media":24908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,553],"tags":[148],"class_list":["post-9527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manazment","category-vzdelavam-sa","tag-globalizacia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Z\u00edskavanie medzin\u00e1rodn\u00fdch konkuren\u010dn\u00fdch v\u00fdhod<\/title>\n<meta name=\"description\" content=\"Podnik\u00e1te na zahrani\u010dn\u00fdch trhoch a chcete obst\u00e1\u0165 v konkuren\u010dnom boji? 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