{"id":9790,"date":"2023-04-19T09:14:52","date_gmt":"2023-04-19T07:14:52","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=9790"},"modified":"2024-05-13T14:57:15","modified_gmt":"2024-05-13T12:57:15","slug":"analyza-makroprostredia-a-analyza-mikroprostredia","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/analyza-makroprostredia-a-analyza-mikroprostredia\/","title":{"rendered":"Anal\u00fdza makroprostredia a anal\u00fdza mikroprostredia"},"content":{"rendered":"<h2>Anal\u00fdza makroprostredia (extern\u00e9ho prostredia)<\/h2>\n<p>Anal\u00fdza makroprostredia (extern\u00e9ho prostredia) pozost\u00e1va zo sk\u00famania ekonomick\u00fdch, soci\u00e1lnych, politick\u00fdch, pr\u00e1vnych, demografick\u00fdch,\u00a0ekologick\u00fdch a vedecko-technick\u00fdch faktorov, ktor\u00e9 m\u00f4\u017eu podnik ovplyvni\u0165. Jedn\u00e1 sa o faktory:<\/p>\n<ol>\n<li>Ekonomick\u00e9 faktory<\/li>\n<li>Soci\u00e1lne faktory<\/li>\n<li>Vedecko-technick\u00e9 faktory<\/li>\n<li>Demografick\u00e9 faktory<\/li>\n<li>Politick\u00e9 a pr\u00e1vne faktory<\/li>\n<li>Ekologick\u00e9 faktory<\/li>\n<\/ol>\n<h3>Ekonomick\u00e9 faktory<\/h3>\n<ul>\n<li>miera hospod\u00e1rskeho rastu<\/li>\n<li>\u00farove\u0148 \u00farokovej miery<\/li>\n<li>menov\u00e9 kurzy<\/li>\n<li>infl\u00e1cia<\/li>\n<\/ul>\n<h3>Soci\u00e1lne faktory<\/h3>\n<ul>\n<li>predstavuj\u00fa spr\u00e1vanie jednotlivcov a skup\u00edn, podmienen\u00e9 ich postojmi, hodnotami, potrebami, z\u00e1ujmami a po\u017eiadavkami<\/li>\n<li>vplyv soci\u00e1lneho faktora sa prejavuje v zmene potrieb, vkusu, chut\u00ed a preferenci\u00ed spotrebite\u013eov<\/li>\n<\/ul>\n<h3>Vedecko-technick\u00e9 faktory:<\/h3>\n<ul>\n<li>v\u00fdvoj nov\u00fdch materi\u00e1lov<\/li>\n<li>v\u00fdvoj nov\u00fdch v\u00fdrobn\u00fdch met\u00f3d<\/li>\n<li>v\u00fdvoj nov\u00fdch v\u00fdrobkov<\/li>\n<\/ul>\n<h3>Demografick\u00e9 faktory:<\/h3>\n<ul>\n<li>p\u00f4rodnos\u0165 (natalita) a pr\u00edrastok obyvate\u013estva<\/li>\n<li>\u00famrtnos\u0165 (mortalita)<\/li>\n<li>po\u010det obyvate\u013eov v produkt\u00edvnom veku<\/li>\n<li>pomer obyvate\u013eov miest a ded\u00edn<\/li>\n<li>skladba vekov\u00fdch kateg\u00f3ri\u00ed<\/li>\n<li>vzdelanostn\u00e1 \u00farove\u0148, zamestnanos\u0165, migr\u00e1cia<\/li>\n<\/ul>\n<h3>Politick\u00e9 a pr\u00e1vne faktory<\/h3>\n<ul>\n<li>z\u00e1kony a predpisy<\/li>\n<\/ul>\n<h3>Ekologick\u00e9 faktory<\/h3>\n<ul>\n<li>form\u00e1lna regul\u00e1cia vz\u0165ahov podniku a prostredia (z\u00e1kony a predpisy)<\/li>\n<li>neform\u00e1lna regul\u00e1cia vz\u0165ahov podniku a prostredia (ekologick\u00e9 hnutia, ekolog. kult\u00fara a povedomie).<\/li>\n<\/ul>\n<h2>Anal\u00fdza odvetvov\u00e9ho (mikro) prostredia<\/h2>\n<p><a href=\"https:\/\/www.euroekonom.sk\/marketing\/marketingova-analyza\/analyza-marketingoveho-prostredia\/\">Anal\u00fdza mikroprostredia<\/a> spo\u010d\u00edva v:<\/p>\n<ol>\n<li>sk\u00faman\u00ed <a href=\"https:\/\/www.euroekonom.sk\/domaca-zakladna-a-diamant-m-e-portera\/\">5-tich konkuren\u010dn\u00fdch Porterov\u00fdch s\u00edl<\/a>:\n<ul>\n<li>parametrov a hybn\u00fdch s\u00edl odvetvia<\/li>\n<li>intenzity konkuren\u010dn\u00fdch s\u00edl a \u017eivotn\u00e9ho cyklu odvetvia<\/li>\n<li>poz\u00edci\u00ed k\u013e\u00fa\u010dov\u00fdch konkurentov<\/li>\n<\/ul>\n<\/li>\n<li>hodnoten\u00ed:\n<ul>\n<li>atrakt\u00edvnosti odvetvia<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Odvetvov\u00e9 prostredie = konkuren\u010dn\u00e9 prostredie<br \/>\nOdvetvie = skupina podnikov pon\u00fakaj\u00facich v\u00fdrobky alebo slu\u017eby, ktor\u00e9 s\u00fa navz\u00e1jom zamenite\u013en\u00e9<br \/>\nCie\u013eom odvetvovej anal\u00fdzy &#8211; je odhali\u0165 strategick\u00e9 \u010dinitele, ktor\u00e9 ovplyv\u0148uj\u00fa celkov\u00fa situ\u00e1ciu v odvetv\u00ed a s\u00fa zdrojom pr\u00edle\u017eitost\u00ed a hrozieb pre podniky.<\/p>\n<h2>Faktory atrakt\u00edvnosti odvetvia<\/h2>\n<p>Medzi <a href=\"https:\/\/www.euroekonom.sk\/manazment\/strategicka-diagnostika\/analyza-odvetvia\/\">faktory atrakt\u00edvnosti odvetvia<\/a> patria:<\/p>\n<ul>\n<li>perspekt\u00edva ziskovosti odvetvia,<\/li>\n<li>stabilita a premenlivos\u0165 konkurencie,<\/li>\n<li>stabilita a premenlivos\u0165 dopytu,<\/li>\n<li>podnikate\u013esk\u00e9 riziko a neistota v\u00fdvoja a pod.<\/li>\n<\/ul>\n<h2>Parametre odvetvov\u00e9ho prostredia<\/h2>\n<p>V\u0161eobecn\u00e9 parametre odvetvov\u00e9ho prostredia s\u00fa:<\/p>\n<ul>\n<li>ve\u013ekos\u0165 trhu<\/li>\n<li>miera rastu trhu, ur\u010denie f\u00e1zy \u017eivotn\u00e9ho cyklu odvetvia<\/li>\n<li>ak\u010dn\u00fd r\u00e1dius konkurencie<\/li>\n<li>po\u010det konkurentov a po\u010det z\u00e1kazn\u00edkov<\/li>\n<li>rozvoj a smerovanie vertik\u00e1lnej integr\u00e1cie v odvetv\u00ed<\/li>\n<li>ve\u013ekos\u0165 prek\u00e1\u017eok pri vstupe do a v\u00fdstupe z odvetvia<\/li>\n<li>inova\u010dn\u00fd priestor produktov a v\u00fdrobn\u00fdch procesov<\/li>\n<li>miera diferenci\u00e1cie v\u00fdrobkov a slu\u017eieb konkuren\u010dn\u00fdch podnikov<\/li>\n<li>vplyv vyu\u017eitia v\u00fdrobnej kapacity na efekt\u00edvnos\u0165 podnikania a zni\u017eovania fixn\u00fdch n\u00e1kladov<\/li>\n<li>priemern\u00e1 ziskovos\u0165 a kapit\u00e1lov\u00e1 n\u00e1ro\u010dnos\u0165.<\/li>\n<\/ul>\n<p>Odvetvov\u00e9 podmienky sa menia, preto\u017ee p\u00f4sobia sily, ktor\u00e9 motivuj\u00fa alebo potl\u00e1\u010daj\u00fa zmeny. Najv\u00fdznamnej\u0161ie z nich s\u00fa tzv. <a href=\"https:\/\/www.euroekonom.sk\/hybne-sily-medzinarodneho-obchodu\/\">hybn\u00e9 sily, ktor\u00e9 s\u00fa schopn\u00e9 ovplyvni\u0165 odvetvov\u00e9 podmienky<\/a> a celkov\u00fa atrakt\u00edvnos\u0165 odvetvia.<\/p>\n<h2>Typy hybn\u00fdch s\u00edl<\/h2>\n<p>Z\u00e1kladn\u00e9 typy hybn\u00fdch s\u00edl s\u00fa:<\/p>\n<ol>\n<li>zmeny v dlhodobej miere rastu odvetvia,<\/li>\n<li>zmeny v skladbe z\u00e1kazn\u00edkov kupuj\u00facich v\u00fdrobok a zmeny sp\u00f4sobov jeho pou\u017e\u00edvania,<\/li>\n<li>v\u00fdrobkov\u00e9 inov\u00e1cie,<\/li>\n<li>procesn\u00e9 inov\u00e1cie,<\/li>\n<li>marketingov\u00e9 inov\u00e1cie,<\/li>\n<li>vstup\/odchod hlavn\u00fdch konkurentov z odvetvia,<\/li>\n<li>dif\u00fazia poznatkov,<\/li>\n<li>zmeny n\u00e1kladov a efekt\u00edvnosti,<\/li>\n<li>rast\u00faca globaliz\u00e1cia odvetvia,<\/li>\n<li>vznik spotrebite\u013esk\u00fdch preferenci\u00ed uprednost\u0148uj\u00facich diferencovan\u00e9 v\u00fdrobky pred be\u017en\u00fdmi,<\/li>\n<li>vl\u00e1dna hospod\u00e1rska politika a regula\u010dn\u00e9 opatrenia,<\/li>\n<li>zmena spolo\u010densk\u00fdch prior\u00edt a \u017eivotn\u00e9ho \u0161t\u00fdlu,<\/li>\n<li>zni\u017eovanie neistoty a podnikate\u013esk\u00e9ho rizika.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Anal\u00fdza makroprostredia (extern\u00e9ho prostredia) Anal\u00fdza makroprostredia (extern\u00e9ho prostredia) pozost\u00e1va zo sk\u00famania ekonomick\u00fdch, soci\u00e1lnych, politick\u00fdch, pr\u00e1vnych, demografick\u00fdch,\u00a0ekologick\u00fdch a vedecko-technick\u00fdch faktorov, ktor\u00e9 m\u00f4\u017eu podnik ovplyvni\u0165. Jedn\u00e1 sa &hellip; <\/p>\n","protected":false},"author":15,"featured_media":25180,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,553],"tags":[55,148],"class_list":["post-9790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manazment","category-vzdelavam-sa","tag-analyza","tag-globalizacia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anal\u00fdza makroprostredia a anal\u00fdza mikroprostredia<\/title>\n<meta name=\"description\" content=\"Makroprostredie a mikroprostredie podniku. 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