{"id":9864,"date":"2023-01-29T23:42:49","date_gmt":"2023-01-29T22:42:49","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=9864"},"modified":"2024-05-13T14:57:48","modified_gmt":"2024-05-13T12:57:48","slug":"porterov-model-domaceho-prostredia-a-domaca-zakladna","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/porterov-model-domaceho-prostredia-a-domaca-zakladna\/","title":{"rendered":"Porterov model dom\u00e1ceho prostredia a dom\u00e1ca z\u00e1klad\u0148a"},"content":{"rendered":"<h2>\u00davod<\/h2>\n<p>V posledn\u00fdch rokoch s\u00fa spolo\u010dnosti st\u00e1le viac n\u00faten\u00e9 fungova\u0165 v glob\u00e1lnom spojen\u00ed a <a href=\"https:\/\/www.euroekonom.sk\/medzinarodne-podnikatelske-strategie\/\">zap\u00e1ja\u0165 sa do medzin\u00e1rodn\u00e9ho podnikania<\/a>. Aj ke\u010f nepl\u00e1nuj\u00fa importova\u0165, \u010di exportova\u0165 svoju produkciu do zahrani\u010dia, ich mana\u017ementy by mali d\u00f4kladne sledova\u0165 medzin\u00e1rodn\u00fd v\u00fdvoj, medzin\u00e1rodn\u00e9 trhy a tie\u017e aktivity konkurencie a dod\u00e1vate\u013eov v glob\u00e1lnom meradle.<\/p>\n<h2>Vyu\u017e\u00edvanie faktorov dom\u00e1cej z\u00e1kladne<\/h2>\n<p>V s\u00fa\u010dasnosti je pre etablovan\u00e9 spolo\u010dnosti najv\u00e4\u010d\u0161ou v\u00fdzvou zahrani\u010dn\u00e1 konkurencia, ktor\u00e1 vstupuje na dom\u00e1ci trh. Na z\u00e1klade tohto nov\u00e9ho trendu <a title=\"Porter\" href=\"https:\/\/www.euroekonom.sk\/manazment\/strategicka-diagnostika\/porter\/\">Michael Porter<\/a> zostavil model, prostredn\u00edctvom ktor\u00e9ho sa analyzuj\u00fa n\u00e1rodn\u00e9 hospod\u00e1rstva kraj\u00edn a ich konkurencieschopnos\u0165. Na pop\u00edsanie jednotliv\u00fdch ekonom\u00edk, n\u00e1rodn\u00fdch v\u00fdhod, \u010di presadenie sa podnikov na zahrani\u010dn\u00fdch trhoch a v medzin\u00e1rodn\u00fdch s\u00fa\u0165a\u017eiach vyu\u017e\u00edva tzv. dom\u00e1cu z\u00e1klad\u0148u \u2013 4 faktory charakterizuj\u00face dom\u00e1ce podnikate\u013esk\u00e9 prostredie:<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td>Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita<\/td>\n<\/tr>\n<tr>\n<td>Pr\u00edbuzn\u00e9 a dod\u00e1vate\u013esk\u00e9 odvetvia<\/td>\n<\/tr>\n<tr>\n<td>Charakter dom\u00e1ceho dopytu<\/td>\n<\/tr>\n<tr>\n<td>Z\u00e1soba v\u00fdrobn\u00fdch faktorov<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Obr\u00e1zok 1 Dom\u00e1ca z\u00e1klad\u0148a \u2013 dom\u00e1ci diamant<br \/>\nZdroj: ZADRA\u017dILOV\u00c1, D. 2004. <em>Medzin\u00e1rodn\u00ed management<\/em>. Praha : V\u0160A, 2004. 184s. ISBN 80-245-0683-1. s. 12.<br \/>\nModel je zv\u00e4\u010d\u0161a spojovan\u00fd s konkr\u00e9tnym n\u00e1rodom, resp. \u0161t\u00e1tnym \u00fatvarom, ktor\u00fd disponuje ur\u010dit\u00fdmi faktormi na danom \u00fazem\u00ed. <a href=\"https:\/\/www.euroekonom.sk\/domaca-zakladna-a-diamant-m-e-portera\/\">Diamantov\u00fd model<\/a> v\u0161ak nemus\u00ed by\u0165 spojovan\u00fd len s n\u00e1rodmi, ale aj cel\u00fdmi regi\u00f3nmi (napr\u00edklad: Eur\u00f3pska \u00dania). O dom\u00e1cej z\u00e1kladni sa viac do\u010d\u00edtate v \u010dl\u00e1nku <a title=\"Z\u00edskavanie medzin\u00e1rodn\u00fdch konkuren\u010dn\u00fdch v\u00fdhod\" href=\"https:\/\/www.euroekonom.sk\/ziskavanie-medzinarodnych-konkurencnych-vyhod\/\">Z\u00edskavanie medzin\u00e1rodn\u00fdch konkuren\u010dn\u00fdch v\u00fdhod<\/a>.<\/p>\n<h2>Charakteristika faktorov<\/h2>\n<ul>\n<li>Z\u00e1soba v\u00fdrobn\u00fdch faktorov &#8211; t\u00e1to skupina \u0161pecifikuje, ak\u00e1 vl\u00e1dne v krajine situ\u00e1cia oh\u013eadom pr\u00edrodn\u00fdch zdrojov, pr\u00e1ce a infra\u0161trukt\u00fary.<\/li>\n<li>Charakter dom\u00e1ceho dopytu sa <em>\u201et\u00fdka n\u00e1ro\u010dnosti a sofistikovanosti dom\u00e1cich odberate\u013eov a z\u00e1kazn\u00edkov, celkovej \u017eivotnej \u00farovne, ale tie\u017e \u017eivotn\u00e9ho \u0161t\u00fdlu a hodnotovej orient\u00e1cie spolo\u010dnosti<\/em>.\u201c<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/li>\n<li>Existencia pr\u00edbuzn\u00fdch a dod\u00e1vate\u013esk\u00fdch odvetv\u00ed <em>\u201eupozor\u0148uje na skuto\u010dnos\u0165, \u017ee konkurencieschopnos\u0165 ekonomiky je pozit\u00edvne ovplyvnen\u00e1 tie\u017e dom\u00e1cimi dod\u00e1vate\u013emi, ktor\u00ed s\u00fa sami konkurencieschopn\u00ed na svetovom trhu.\u201c<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/em><\/li>\n<li>Firemn\u00e1 strat\u00e9gia, \u0161trukt\u00fara a rivalita pojedn\u00e1va o sp\u00f4sobe vzniku podnikov v danej krajine, ak\u00fdm sp\u00f4sobom s\u00fa mana\u017eovan\u00e9 a organizovan\u00e9 a v neposlednom rade aj o dom\u00e1cej konkurencii.<\/li>\n<\/ul>\n<p>Z\u00e1kladnou my\u0161lienkou je, \u017ee n\u00e1rodn\u00e1 z\u00e1klad\u0148a spolo\u010dnosti hr\u00e1 d\u00f4le\u017eit\u00fa \u00falohu pri smerovan\u00ed a tvarovan\u00ed jednotliv\u00fdch krokov na ceste k dosiahnutiu \u00faspechu. T\u00e1to dom\u00e1ca z\u00e1klad\u0148a poskytuje hlavn\u00e9 faktory, ktor\u00e9 umo\u017e\u0148uj\u00fa, alebo naopak zabra\u0148uj\u00fa spolo\u010dnosti pred dosiahnut\u00edm konkuren\u010dn\u00fdch v\u00fdhod a \u00faspechov v prostred\u00ed glob\u00e1lnej konkurencie.<\/p>\n<h2>Pr\u00edpadov\u00e1 \u0161t\u00fadia<\/h2>\n<p>\u00daspe\u0161nos\u0165 podniku v s\u00fa\u010dasnosti, ale aj v bud\u00facnosti je do podstatnej miery predur\u010den\u00e1 prostred\u00edm, v ktorom podnik p\u00f4sob\u00ed, \u010di\u017ee ak\u00e9 podmienky pre rozvoj v danom okol\u00ed existuj\u00fa. S narastaj\u00facou integr\u00e1ciou a otvorenos\u0165ou sa zv\u00e4\u010d\u0161uje v\u00fdznam vz\u00e1jomn\u00e9ho porovn\u00e1vania jednotlivcov, organiz\u00e1ci\u00ed, kraj\u00edn a regi\u00f3nov. Obzvl\u00e1\u0161\u0165 v spojitosti so zabezpe\u010den\u00edm dlhodob\u00e9ho napredovania je podstatn\u00e9 objekt\u00edvne zhodnotenie aktu\u00e1lnej situ\u00e1cie, mo\u017enost\u00ed a schopnost\u00ed v porovnan\u00ed s konkurenciou. Sk\u00famanie konkurencieschopnosti sa zameriava preva\u017ene na identifik\u00e1ciu a popis rozhoduj\u00facich faktorov.<br \/>\nN\u00e1rodn\u00e1 banka Slovenska realizovala v roku 2008 v\u00fdskumn\u00fa \u0161t\u00fadiu zameran\u00fa na identifik\u00e1ciu a vyu\u017e\u00edvanie faktorov konkurencieschopnosti v podnikoch. V\u00fdber respondentov bol upriamen\u00fd na 200 naj\u00faspe\u0161nej\u0161\u00edch slovensk\u00fdch podnikov, ktor\u00e9 dosahuj\u00fa najvy\u0161\u0161\u00ed ro\u010dn\u00fd obrat a maj\u00fa rozhoduj\u00faci vplyv na v\u00fdvoj slovenskej ekonomiky. Na prieskume sa v\u0161ak podie\u013ealo iba 90 podnikov.<\/p>\n<h3>\u0160t\u00fadia<\/h3>\n<p>V\u00fdber faktorov bol zalo\u017een\u00fd na Porterovom pr\u00edstupe k hodnoteniu konkurencieschopnosti krajiny. Zvolen\u00e9 faktory predstavuj\u00fa \u00fapln\u00fd s\u00fahrn z\u00e1kladn\u00fdch determinantov konkurencieschopnosti podniku. Na druhej strane poskytuje cenn\u00e9 poznatky uplatnite\u013en\u00e9 v sk\u00faman\u00ed zranite\u013enosti a konkurencieschopnosti celej ekonomiky, v ktorej osloven\u00e9 firmy podnikaj\u00fa. V s\u00falade so v\u0161eobecne zau\u017e\u00edvan\u00fdm \u010dlenen\u00edm podnikov\u00e9ho okolia boli s\u00fa\u010das\u0165ou prieskumu vn\u00fatropodnikov\u00e9, odvetvov\u00e9 a makro\u00farov\u0148ov\u00e9 faktory.<\/p>\n<h3>Vn\u00fatropodnikov\u00e9 prostredie<\/h3>\n<p>Podniky svoje vn\u00fatropodnikov\u00e9 prostredie zhodnocovali na z\u00e1klade t\u00fdchto faktorov:<\/p>\n<ul>\n<li>rozsah vyu\u017e\u00edvania komunika\u010dn\u00fdch a informa\u010dn\u00fdch technol\u00f3gi\u00ed v podniku,<\/li>\n<li>profesion\u00e1lnos\u0165 mana\u017ementu,<\/li>\n<li>orient\u00e1cia na n\u00e1klady,<\/li>\n<li>orient\u00e1cia na z\u00e1kazn\u00edkov,<\/li>\n<li>miera vyu\u017e\u00edvania marketingu a kontroly nad medzin\u00e1rodnou distrib\u00faciou,<\/li>\n<li>dom\u00e1ci trh\/v\u00fdvoz,<\/li>\n<li>moderniz\u00e1cia v\u00fdroby, roz\u0161\u00edrenie v\u00fdrobn\u00fdch kapac\u00edt, v\u00fdskum a v\u00fdvoj.<\/li>\n<\/ul>\n<h3>Odvetvov\u00e9 prostredie<\/h3>\n<p>Podniky svoje odvetvov\u00e9 prostredie zhodnocovali na z\u00e1klade t\u00fdchto faktorov:<\/p>\n<ul>\n<li>n\u00e1ro\u010dnos\u0165 z\u00e1kazn\u00edkov,<\/li>\n<li>rozvinutos\u0165 dod\u00e1vate\u013esk\u00fdch, odberate\u013esk\u00fdch a pr\u00edbuzn\u00fdch odvetv\u00ed,<\/li>\n<li>konkuren\u010dn\u00e1 v\u00fdhoda \u2013 lacn\u00e9 v\u00fdrobn\u00e9 zdroje,<\/li>\n<li>konkuren\u010dn\u00e1 v\u00fdhoda &#8211; efekt\u00edvnos\u0165 v\u00fdroby,<\/li>\n<li>konkuren\u010dn\u00e1 v\u00fdhoda \u2013 inov\u00e1cie,<\/li>\n<li>miera dom\u00e1cej konkurencie,<\/li>\n<li>vstup nov\u00e9ho konkurenta na trh,<\/li>\n<\/ul>\n<h3>Makro\u00farov\u0148ov\u00e9 prostredie<\/h3>\n<p>Podniky svoje makro\u00farov\u0148ov\u00e9 prostredie zhodnocovali na z\u00e1klade t\u00fdchto faktorov:<\/p>\n<ul>\n<li>\u010dlenstvo v E\u00da,<\/li>\n<li>n\u00e1klady na energie,<\/li>\n<li>v\u00fd\u0161ka pr\u00edspevkov zamestn\u00e1vate\u013ea na soci\u00e1lne zabezpe\u010denie,<\/li>\n<li>kvalita a dostupnos\u0165 \u0161pecializovan\u00fdch vzdel\u00e1vac\u00edch a v\u00fdskumn\u00fdch slu\u017eieb,<\/li>\n<li>kvalita dopravnej infra\u0161trukt\u00fary,<\/li>\n<li>da\u0148ov\u00fd syst\u00e9m,<\/li>\n<li>vl\u00e1dne dot\u00e1cie a investi\u010dn\u00e9 stimuly.<\/li>\n<\/ul>\n<h2>SWOT anal\u00fdza<\/h2>\n<table>\n<tbody>\n<tr>\n<td width=\"309\"><strong>Siln\u00e9 str\u00e1nky<\/strong><\/td>\n<td width=\"316\"><strong>Slab\u00e9 str\u00e1nky<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"309\">Vyu\u017e\u00edvanie IK technol\u00f3gi\u00ed<\/td>\n<td width=\"316\">Kontrola nad medzin\u00e1rodnou distrib\u00faciou<\/td>\n<\/tr>\n<tr>\n<td width=\"309\">Profesion\u00e1lnos\u0165 a efekt\u00edvnos\u0165 vedenia<\/td>\n<td width=\"316\">Horizont\u00e1lna a vertik\u00e1lna integr\u00e1cia<\/td>\n<\/tr>\n<tr>\n<td width=\"309\">Orient\u00e1cia na z\u00e1kazn\u00edka<\/td>\n<td width=\"316\">Vyu\u017e\u00edvanie marketingu<\/td>\n<\/tr>\n<tr>\n<td width=\"309\">Podiel v\u00fdvozu na predaji<\/td>\n<td width=\"316\">Strat\u00e9gia odl\u00ed\u0161enia sa od konkurencie<\/td>\n<\/tr>\n<tr>\n<td width=\"309\">D\u00f4raz na moderniz\u00e1ciu v\u00fdroby<\/td>\n<td width=\"316\">Riadenie \u013eudsk\u00fdch zdrojov<\/td>\n<\/tr>\n<tr>\n<td width=\"309\"><strong>Pr\u00edle\u017eitosti<\/strong><\/td>\n<td width=\"316\"><strong>Hrozby<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"309\">N\u00e1ro\u010dnos\u0165 z\u00e1kazn\u00edkov<\/td>\n<td width=\"316\">Pracovn\u00e1 sila s medzin\u00e1rodn\u00fdmi sk\u00fasenos\u0165ami a adekv\u00e1tnym vzdelan\u00edm<\/td>\n<\/tr>\n<tr>\n<td width=\"309\">Rozvinut\u00e9 dod\u00e1vate\u013esk\u00e9, pr\u00edbuzn\u00e9 a odberate\u013esk\u00e9 odvetvia<\/td>\n<td width=\"316\">Kvalita a dostupnos\u0165 vzdel\u00e1vac\u00edch a v\u00fdskumn\u00fdch slu\u017eieb<\/td>\n<\/tr>\n<tr>\n<td width=\"309\">\u010clenstvo v E\u00da a perspekt\u00edva prijatia eura<\/td>\n<td width=\"316\">Vysok\u00e9 n\u00e1klady na energie<\/td>\n<\/tr>\n<tr>\n<td width=\"309\">Dostupnos\u0165 a kvalita telekomunika\u010dnej infra\u0161trukt\u00fary<\/td>\n<td width=\"316\">Nedostato\u010dn\u00e1 funk\u010dnos\u0165 pr\u00e1vneho syst\u00e9mu, pride\u013eovanie investi\u010dn\u00fdch stimulov<\/td>\n<\/tr>\n<tr>\n<td width=\"309\">Pr\u00edstup k \u00faverom a dostupnos\u0165 kancel\u00e1rskych priestorov<\/td>\n<td width=\"316\">Kvalita dopravnej infra\u0161trukt\u00fary<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Tabu\u013eka 1. : Siln\u00e9 a slab\u00e9 str\u00e1nky, pr\u00edle\u017eitosti a hrozby, zdroj: https:\/\/www.nbs.sk\/_img\/Documents\/PUBLIK\/08_lal1.pdf<\/em><br \/>\nNajvy\u0161\u0161iu prioritu podniky prisudzuj\u00fa pr\u00e1ve vn\u00fatropodnikov\u00fdm faktorom. Priemern\u00e9 hodnoty za jednotliv\u00e9 \u00farovne sa v\u0161ak v\u00fdrazne neodli\u0161uj\u00fa. Najni\u017e\u0161\u00ed v\u00fdznam sa pripisuje skupine odvetvov\u00fdch faktorov. Hodnoty jednotliv\u00fdch faktorov:<\/p>\n<ul>\n<li>vn\u00fatropodnikov\u00fdch faktorov &#8211; 3,8 b<\/li>\n<li>makro\u00farov\u0148ov\u00fdch faktorov &#8211; 3,6 b<\/li>\n<li>odvetvov\u00fdch faktorov &#8211; 3,5 b<\/li>\n<\/ul>\n<h2>Vyhodnotenie<\/h2>\n<h3>Najd\u00f4le\u017eitej\u0161ie vn\u00fatropodnikov\u00e9 faktory<\/h3>\n<ul>\n<li>najv\u00fdznamnej\u0161\u00edm faktorom je profesion\u00e1lnos\u0165 mana\u017ementu podniku (83% podnikov uviedlo, \u017ee m\u00e1 siln\u00fd vplyv na ich konkurencieschopnos\u0165),<\/li>\n<li>druh\u00fdm v\u00fdznamn\u00fdm faktorom je kvalita riadenia v podniku a tie\u017e efekt\u00edvnos\u0165 vedenia,<\/li>\n<li>orient\u00e1cia na zni\u017eovanie n\u00e1kladov a rozsah vyu\u017e\u00edvania komunika\u010dn\u00fdch technol\u00f3gi\u00ed,<\/li>\n<li>podiel dovozu na celkov\u00fdch n\u00e1kladoch na v\u00fdrobu.<\/li>\n<\/ul>\n<p>Podniky nad r\u00e1mec navrhovan\u00fdch faktorov uviedli tie\u017e ve\u013emi vysok\u00fd vplyv kvality produkcie, plnenia po\u017eiadaviek z\u00e1kazn\u00edkov a invest\u00edci\u00ed do budovania vlastnej predajnej siete.<\/p>\n<h3>Najd\u00f4le\u017eitej\u0161ie odvetvov\u00e9 faktory<\/h3>\n<ul>\n<li>najvplyvnej\u0161\u00edm odvetvov\u00fdm faktorom bola vyhodnoten\u00e1 n\u00e1ro\u010dnos\u0165 z\u00e1kazn\u00edkov (na jednej strane podniky m\u00f4\u017eu ch\u00e1pa\u0165 n\u00e1ro\u010dnos\u0165 ako negat\u00edvny faktor, hlavne pri plnen\u00ed prehnan\u00fdch po\u017eiadaviek za p\u00f4vodn\u00fa cenu a na strane druhej z dlhodob\u00e9ho h\u013eadiska je treba ch\u00e1pa\u0165 n\u00e1ro\u010dnos\u0165 z\u00e1kazn\u00edka ako v\u00fdznamn\u00fd mot\u00edv napredovania a \u010dasto aj predstihu pred konkurenciou &#8211; d\u00f4kazom je aj rast\u00faca technologick\u00e1 vybavenos\u0165 podnikov),<\/li>\n<li>dostupnos\u0165 kvalifikovan\u00fdch a sk\u00fasen\u00fdch mana\u017e\u00e9rov (preva\u017ene poch\u00e1dzaj\u00faci z dom\u00e1ceho prostredia),<\/li>\n<li>konkuren\u010dn\u00e1 v\u00fdhoda,<\/li>\n<li>v\u00fdznam pracovnej sily.<\/li>\n<\/ul>\n<h3>Najd\u00f4le\u017eitej\u0161ie makro\u00farov\u0148ov\u00e9 faktory<\/h3>\n<ul>\n<li>Eur\u00f3pska \u00fania (2\/3 pripisuj\u00fa \u010dlenstvu siln\u00fd vplyv),<\/li>\n<li>n\u00e1klady na energie (predstavuj\u00fa podstatn\u00fa n\u00e1kladov\u00fa polo\u017eku),<\/li>\n<li>kvalita dopravnej infra\u0161trukt\u00fary (d\u00f4le\u017eitos\u0165 je podstatne ni\u017e\u0161ia ako pri ostatn\u00fdch faktoroch, ale ani jeden podnik si nemysl\u00ed, \u017ee by nemala \u017eiaden vplyv).<\/li>\n<\/ul>\n<p>Popri uva\u017eovan\u00fdch faktorov v prieskume boli doplnen\u00e9 ako siln\u00e9 faktory ovplyv\u0148uj\u00face podnik a jeho konkurencieschopnos\u0165: oslobodenie od dani z pr\u00edjmov, extern\u00e9 zlo\u017eky dostupnos\u0165 a cena predajn\u00fdch priestorov.<br \/>\nV\u00fdskumn\u00e1 \u0161t\u00fadia zis\u0165ovala ak\u00e9 faktory maj\u00fa vplyv na konkurencieschopnos\u0165 najv\u00fdznamnej\u0161\u00edch slovensk\u00fdch podnikov a tie\u017e ak\u00e1 je miera ich vyu\u017e\u00edvania. Z v\u00fdsledkov vypl\u00fdva, \u017ee jednotliv\u00e9 podniky si uvedomuj\u00fa k\u013e\u00fa\u010dov\u00fa \u00falohu z\u00e1kazn\u00edkov. Moderniz\u00e1cia v\u00fdroby a rozsiahle vyu\u017e\u00edvanie komunika\u010dn\u00fdch a informa\u010dn\u00fdch technol\u00f3gi\u00ed im umo\u017e\u0148uje umiest\u0148ova\u0165 svoju produkciu na zahrani\u010dn\u00fdch trhoch. Nemaj\u00fa v\u0161ak dosah na kone\u010dn\u00e9ho z\u00e1kazn\u00edka. Za\u010d\u00ednaj\u00fa si uvedomova\u0165 ak\u00fd je nevyhnut\u00fd prechod na vy\u0161\u0161iu \u00farove\u0148 konkurencieschopnosti zalo\u017eenej na inov\u00e1ci\u00e1ch. Za najd\u00f4le\u017eitej\u0161ie pova\u017euj\u00fa vn\u00fatropodnikov\u00e9 faktory a to najm\u00e4 mana\u017ement podniku a zni\u017eovanie n\u00e1kladov. Vysok\u00fd vplyv m\u00e1 \u010dlenstvo SR v E\u00da a tie\u017e n\u00e1klady na energie.<\/p>\n<h2>Z\u00e1ver<\/h2>\n<p>Podmienky pre konkurencieschopnos\u0165 podnikov, ktor\u00e1 sa n\u00e1sledne odzrkad\u013euje v konkurencieschopnosti krajiny, vytv\u00e1ra podnikate\u013esk\u00e9 prostredie. Podstatou s\u00fa rozhodnutia, schopnosti a re\u00e1lne v\u00fdkony podnikov. Produkt\u00edvnej\u0161ie \u010dinnosti a sofistikovanej\u0161ie strat\u00e9gie si v\u0161ak vy\u017eaduj\u00fa lep\u0161ie inform\u00e1cie, vzdelanej\u0161\u00edch \u013eud\u00ed, efekt\u00edvnej\u0161ie vl\u00e1dne rozhodnutia, lep\u0161iu infra\u0161trukt\u00faru, rozvinut\u00e9 v\u00fdskumn\u00e9 in\u0161tit\u00facie a pod. Vy\u0161\u0161ia \u00faspe\u0161nos\u0165 na trhu, vy\u0161\u0161ia kvalita, \u010di produktivita sa n\u00e1sledne premieta v exportnej v\u00fdkonnosti krajiny, v jej ekonomickom raste a v kone\u010dnom d\u00f4sledku aj vo vy\u0161\u0161ej \u017eivotnej \u00farovni jej obyvate\u013eov.<\/p>\n<h2>Zoznam pou\u017eitej literat\u00fary<\/h2>\n<h3>Kni\u017en\u00e9 zdroje<\/h3>\n<p>ZADRA\u017dILOV\u00c1, D. 2004. <em>Medzin\u00e1rodn\u00ed management<\/em>. Praha : V\u0160A, 2004. 184s. ISBN 80-245-0683-1.<\/p>\n<h3>Www str\u00e1nky<\/h3>\n<p><em>Faktory konkurencieschopnosti slovensk\u00fdch podnikov <\/em>(on-line) cit. 15.03.02014 dostupn\u00e9 na internete: www.nbs.sk<br \/>\n<em>Porterov diamantov\u00fd model <\/em>(on-line) cit. 15.03.2014 dostupn\u00e9 na internete: www.leanportal.sk<br \/>\n<a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> ZADRA\u017dILOV\u00c1, D. 2004. <em>Medzin\u00e1rodn\u00ed management<\/em>. Praha : V\u0160A, 2004. 184s. ISBN 80-245-0683-1. s. 13.<br \/>\n<a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> ZADRA\u017dILOV\u00c1, D. 2004. <em>Medzin\u00e1rodn\u00ed management<\/em>. Praha : V\u0160A, 2004. 184s. ISBN 80-245-0683-1. s. 14.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00davod V posledn\u00fdch rokoch s\u00fa spolo\u010dnosti st\u00e1le viac n\u00faten\u00e9 fungova\u0165 v glob\u00e1lnom spojen\u00ed a zap\u00e1ja\u0165 sa do medzin\u00e1rodn\u00e9ho podnikania. Aj ke\u010f nepl\u00e1nuj\u00fa importova\u0165, \u010di exportova\u0165 &hellip; <\/p>\n","protected":false},"author":16,"featured_media":25295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551,52],"tags":[70],"class_list":["post-9864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikam","category-podnikanie","tag-europska-unia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Porterov model dom\u00e1ceho prostredia a dom\u00e1ca z\u00e1klad\u0148a<\/title>\n<meta name=\"description\" content=\"Charakteristika faktorov a vyu\u017e\u00edvanie faktorov dom\u00e1cej z\u00e1kladne. Porterov model dom\u00e1ceho podnikate\u013esk\u00e9ho prostredia. 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