{"id":9959,"date":"2023-02-17T01:54:51","date_gmt":"2023-02-17T00:54:51","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=9959"},"modified":"2024-05-13T14:57:44","modified_gmt":"2024-05-13T12:57:44","slug":"podnikatelska-strategia-a-jej-tvorba","status":"publish","type":"post","link":"https:\/\/www.vrtulniky.sk\/news\/podnikatelska-strategia-a-jej-tvorba\/","title":{"rendered":"Podnikate\u013esk\u00e1 strat\u00e9gia a jej tvorba"},"content":{"rendered":"<h2>Podnikate\u013esk\u00e1 strat\u00e9gia<\/h2>\n<p>Zmyslom podnikate\u013eskej strat\u00e9gie je z\u00edska\u0165 <a href=\"https:\/\/www.euroekonom.sk\/konkurencna-vyhoda-a-jej-zdroje\/\">konkuren\u010dn\u00fa v\u00fdhodu<\/a> nad s\u00fapermi. <a href=\"https:\/\/www.euroekonom.sk\/podnikove-strategie\/\">\u00daspe\u0161n\u00e1 podnikate\u013esk\u00e1 strat\u00e9gia<\/a> zoh\u013ead\u0148uje vplyvy \u0161irok\u00e9ho okolia, integruje r\u00f4zne funk\u010dn\u00e9 strat\u00e9gie a jej jadrom je konkuren\u010dn\u00e1 strat\u00e9gia. Formulova\u0165 podnikate\u013esk\u00fa strat\u00e9giu znamen\u00e1 rozhodn\u00fa\u0165, ak\u00e9 potreby sa bud\u00fa uspokojova\u0165, kto sa bude uspokojova\u0165, a ak\u00fdm sp\u00f4sobom.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n<h2>Potreba formul\u00e1cie a realiz\u00e1cie strat\u00e9gie<\/h2>\n<p>Kvalitne spracovan\u00e1 <a href=\"https:\/\/www.euroekonom.sk\/manazment\/strategicky-manazment\/\">strat\u00e9gia<\/a> z\u00e1sadne podmie\u0148uje stabilitu a posil\u0148uje konkuren\u010dn\u00fa poz\u00edciu podniku. Pokia\u013e bude firma chcie\u0165 vyu\u017ei\u0165 nov\u00e9 pr\u00edle\u017eitosti na trhu, mus\u00ed sa zamyslie\u0165 nad t\u00fdm, \u010di m\u00e1 pre ne vhodn\u00e9 a dosta\u010duj\u00face zdroje.<\/p>\n<h3>Rozdiel medzi strat\u00e9giou a dlhodob\u00fdm pl\u00e1nom<\/h3>\n<ul>\n<li>Pri stanovovan\u00ed dlhodob\u00e9ho cie\u013ea si kladieme ot\u00e1zku kam chceme \u00eds\u0165.<\/li>\n<li>Strat\u00e9gia n\u00e1m pom\u00e1ha odpoveda\u0165 na ot\u00e1zku ako sa tam dostaneme.<\/li>\n<\/ul>\n<h3>Pre\u010do je potrebn\u00e9 zaobera\u0165 sa strat\u00e9giou?<\/h3>\n<ul>\n<li>Strategick\u00e9 rozhodnutia ovplyv\u0148uj\u00fa dlhodob\u00fd smer organiz\u00e1cie<\/li>\n<li>Strategick\u00fdmi rozhodnutiami sa firma pok\u00fa\u0161a dosiahnu\u0165 nejak\u00fa v\u00fdhodu<\/li>\n<li>Strategick\u00e9 rozhodnutia sa zaoberaj\u00fa rozsahom dopadu aktiv\u00edt organiz\u00e1cie<\/li>\n<li>Strategick\u00e9 rozhodnutia ovplyv\u0148uj\u00fa rozhodnutia operat\u00edvne<\/li>\n<li>Strat\u00e9gia m\u00f4\u017ee by\u0165 ch\u00e1pan\u00e1 ako vych\u00e1dzanie zo zdrojov a kvalifik\u00e1cie organiz\u00e1cie za \u00fa\u010delom tvorby pr\u00edle\u017eitosti.<\/li>\n<\/ul>\n<h2>Strat\u00e9gia a dlhodob\u00fd pl\u00e1n<\/h2>\n<p>Existuje mo\u017en\u00fd nes\u00falad medzi strategick\u00fdmi a operat\u00edvnymi rozhodnutiami (strategick\u00e9 a operat\u00edvne rozhodnutia). Existuje nebezpe\u010denstvo, \u017ee strat\u00e9gia za\u010dne by\u0165 pova\u017eovan\u00fd za pl\u00e1n. Mana\u017e\u00e9ri si m\u00f4\u017eu za\u010da\u0165 myslie\u0165, \u017ee riadia strategicky, preto\u017ee prech\u00e1dzaj\u00fa procesom pl\u00e1novania. Pozor, strat\u00e9gia nerovn\u00e1 sa pl\u00e1n!<br \/>\nStrat\u00e9gia predstavuje dlhodob\u00fd smer, ktor\u00fdm sa organiz\u00e1cia uber\u00e1, nie je to p\u00edsomn\u00fd dokument na stole ved\u00faceho. Strat\u00e9gia po\u0148at\u00e1 ako pl\u00e1n sa nem\u00f4\u017ee sta\u0165 kult\u00farou firmy (pozn. kult\u00faru budeme ch\u00e1pa\u0165 ako \u201eveci vo firme rob\u00edme\u201c.).<\/p>\n<h2>Tvorba podnikate\u013eskej strat\u00e9gie<\/h2>\n<p>Tvorbu podnikate\u013esk\u00fdch strat\u00e9gi\u00ed podmie\u0148uj\u00fa faktory extern\u00e9ho a intern\u00e9ho prostredia. Extern\u00e9 prostredie \u2013 vyu\u017e\u00edvanie pr\u00edle\u017eitost\u00ed, odstra\u0148ovanie hrozieb, ktor\u00e9 na podnik p\u00f4sobia z vonkaj\u0161ieho prostredia. O pr\u00edle\u017eitosti m\u00f4\u017eeme hovori\u0165 vtedy, ak vonkaj\u0161ie sily a trendy vytv\u00e1raj\u00fa potenci\u00e1l, ktor\u00fd umo\u017en\u00ed podniku dosahova\u0165 vy\u0161\u0161ie zisky. Hrozby vznikaj\u00fa vtedy, ke\u010f vonkaj\u0161ie trendy ohrozuj\u00fa existenciu a v\u00fdnosnos\u0165 podnikania. Intern\u00e9 prostredie \u2013 vyu\u017e\u00edvanie na\u0161ich siln\u00fdch str\u00e1nok a odstra\u0148ovanie slab\u00fdch str\u00e1nok.<br \/>\n<em>\u201eJe potrebn\u00e9 zoh\u013eadni\u0165 prednosti podniku a hodnoti\u0165 ich d\u00f4le\u017eitos\u0165, s\u00fa\u010dasne je nevyhnutn\u00e9 odhali\u0165 jeho slabosti a zisti\u0165 \u010di s\u00fa zdrojom v\u00fdznamnej zranite\u013enosti. Po ukon\u010den\u00ed anal\u00fdzy intern\u00e9ho a extern\u00e9ho prostredia, m\u00f4\u017eeme prist\u00fapi\u0165 k tvorbe podnikate\u013eskej strat\u00e9gie.\u201c <\/em><a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/p>\n<h2>F\u00e1zy tvorby strat\u00e9gie<\/h2>\n<p><strong>\u0160tyri z\u00e1kladn\u00e9 f\u00e1zy tvorby strat\u00e9gie:<\/strong><\/p>\n<ul>\n<li>Sk\u00famanie prostredia,<\/li>\n<li>Formul\u00e1cia strat\u00e9gie,<\/li>\n<li>Implement\u00e1cia strat\u00e9gie,<\/li>\n<li>Hodnotenie a kontrola.<\/li>\n<\/ul>\n<h3>Anal\u00fdza prostredia<\/h3>\n<p>Sk\u00famanie alebo <a href=\"https:\/\/www.euroekonom.sk\/manazment-a-jeho-prostredie\/\">anal\u00fdza extern\u00e9ho a intern\u00e9ho prostredia<\/a> je proces, pri ktorome analyzujeme extern\u00e9 prostredie, ktor\u00e9 predstavuje vyu\u017e\u00edvanie pr\u00edle\u017eitost\u00ed, odstra\u0148ovanie hrozieb, ktor\u00e9 na podnik p\u00f4sobia z vonkaj\u0161ieho prostredia ako aj intern\u00e9 prostredie, ktor\u00e9 predstavuje vyu\u017e\u00edvanie na\u0161ich siln\u00fdch str\u00e1nok a odstra\u0148ovanie slab\u00fdch str\u00e1nok.<\/p>\n<h3>Formul\u00e1cia strat\u00e9gie<\/h3>\n<p>Formulova\u0165 podnikate\u013esk\u00fa strat\u00e9giu znamen\u00e1 rozhodn\u00fa\u0165, ak\u00e9 potreby sa bud\u00fa uspokojova\u0165, kto sa bude uspokojova\u0165, a k\u00fdm sp\u00f4sobom. Po ukon\u010den\u00ed anal\u00fdzy intern\u00e9ho a extern\u00e9ho prostredia a formul\u00e1cii podnikate\u013eskej strat\u00e9gie m\u00f4\u017eeme prist\u00fapi\u0165 k tvorbe podnikate\u013eskej strat\u00e9gie.<\/p>\n<h3>Implement\u00e1cia strat\u00e9gie<\/h3>\n<p>Implement\u00e1cia strat\u00e9gie je n\u00e1ro\u010dn\u00fd proces, ktor\u00fd sa sklad\u00e1 z \u010dinnost\u00ed ako je <a href=\"https:\/\/www.euroekonom.sk\/marketing\/komunikacia\/\">komunik\u00e1cia<\/a>, tvorba vhodnej organiza\u010dnej \u0161trukt\u00fary, zavedenie administrat\u00edvnych odporn\u00fdch syst\u00e9mov, zostavenie kontroln\u00fdch syst\u00e9mov, vytvorenie syst\u00e9mov odme\u0148ovania a stimulovania, sformovanie podnikovej kult\u00fary, uskuto\u010d\u0148ovanie strategick\u00e9ho vodcovstva.<\/p>\n<h3>Kontrola a hodnotenie strat\u00e9gie<\/h3>\n<p>Hodnotenie a kontrola, ktor\u00e1 sleduje nebezpe\u010dn\u00e9 miesta v uplat\u0148ovan\u00ed strat\u00e9gie a navrhuje jej korekcie. Strategick\u00e9 hodnotenie je na z\u00e1klade predch\u00e1dzaj\u00facich krokov kde sa zostavuje komplexn\u00fd n\u00e1vrh korekci\u00ed v pr\u00edpade z\u00e1sadn\u00fdch zmien vo vonkaj\u0161\u00edch i vn\u00fatorn\u00fdch podmienkach uplat\u0148ovania zvolen\u00fdch strat\u00e9gi\u00ed na z\u00e1klade vzniku nov\u00fdch kr\u00edzov\u00fdch javov (napr. zmeny vo vojensko-bezpe\u010dnostnom prostred\u00ed, identifik\u00e1cia mo\u017enej hrozby).<\/p>\n<h2>Podnikate\u013esk\u00e9 strategick\u00e9 pl\u00e1novanie<\/h2>\n<p>Kompletn\u00fd postup procesu strategick\u00e9ho pl\u00e1novania v podniku a jeho popis n\u00e1jdete na str\u00e1nke <a href=\"https:\/\/www.euroekonom.sk\/marketing\/marketingove-planovanie\/podnikatelske-strategicke-planovanie\/\">Podnikate\u013esk\u00e9 strategick\u00e9 pl\u00e1novanie<\/a>.<br \/>\n<a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> EUROEKON\u00d3M, PCR: <em>Mana\u017e\u00e9rsky informa\u010dn\u00fd syst\u00e9m<\/em>. In PC [ online ],[ cit. 2013-11-15]. Dostupn\u00e9 na internete https:\/\/www.euroekonom.sk\/download2\/diplomovka-teoria-manazment\/<span style=\"text-decoration: underline;\">.pdf<\/span>.<br \/>\n<a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> MEGOV\u00c1, B. 2010. PCR: <em>Podnikate\u013esk\u00e9 strat\u00e9gie. <\/em>In PC [online]. 2010, [cit. 2013-11-15] . Dostupn\u00e9 na internete: http:\/\/www.scss.sk\/dvd \/10\/Podnikate%BEsk%E9%20strat%E9gie.pdf.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podnikate\u013esk\u00e1 strat\u00e9gia Zmyslom podnikate\u013eskej strat\u00e9gie je z\u00edska\u0165 konkuren\u010dn\u00fa v\u00fdhodu nad s\u00fapermi. \u00daspe\u0161n\u00e1 podnikate\u013esk\u00e1 strat\u00e9gia zoh\u013ead\u0148uje vplyvy \u0161irok\u00e9ho okolia, integruje r\u00f4zne funk\u010dn\u00e9 strat\u00e9gie a jej jadrom &hellip; <\/p>\n","protected":false},"author":17,"featured_media":25288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551,52],"tags":[54,159],"class_list":["post-9959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikam","category-podnikanie","tag-podnikatel","tag-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podnikate\u013esk\u00e1 strat\u00e9gia a jej tvorba<\/title>\n<meta name=\"description\" content=\"Podnikate\u013esk\u00e1 strat\u00e9gia, jej tvorba a f\u00e1zy tvorby strat\u00e9gie. 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